ATTN

My friend ISHMAEL, previously known as Ishmael Raps, recently dropped a genre-bending new single that highlights his impressive rapping skills, guaranteed to catch your attention.

Titled "ATTN," the lyricist hailing from Rochester, NY, takes listeners on a tongue-twisting lyrical journey reminiscent of Hip Hop legends like Busta Rhymes and Twista. In its accompanying music video, ISHMAEL, sporting an eccentric outfit and a spiky pink hairdo, stands out among the regular "suits," emphasizing his unique style in every aspect.

I’m incredibly proud of the homie, man. He's truly made significant strides since I first featured him on the blog almost a decade ago. If you've ever wondered why I continue to write, it's for moments like these. Check out what ISHMAEL had to say in a 2014 interview with NYU Local:

Enjoy the video for, “ATTN” below.

A Boogie Caught A "Body"

The Bronx’s lyrical bomber A Boogie Wit Da Hoodie recently linked up with fellow boogie down artist Cash Cobain to deliver a wavy new tune in the form of “Body.”

Its accompanying music video, directed by Phil Meyer, mirrors the song’s chill-yet-tantalizing vibes showcasing the two artists on a poppin’ night in NYC, which ultimately leads up to them longing for a sensual one-on-one sesh with a special shorty. 

“Body” is found on A Boogie’s latest album Better Off Alone. Released earlier this month, the star-studded project features Mariah The Scientist, Fridayy, Future, Lil Durk, and Young Thug, in addition to the aforementioned collab, across 21 tracks.

Shout out to my guy Dave and his partner-in-crime Vince of 4G for styling A Boogie Wit Da Hoodie with the Chrome Hearts drip which is seen throughout the visual. If you haven’t done so, check out my interview with him HERE.

Benevolent Malick

Malick Ba is one of the most memorable individuals I have met at NIGO’s former SoHo workshop. “What makes him so special?” you might ask.  Well, it’s simply because of his benevolent nature. 

Throughout his pre-teen years, a bright-eyed Malick would frequent the shop with so much wonder that his joyous energy would flicker the lights in the glass display which showcased all of the rainbow colored Bapestas. (Think of a swagged out version of ‘Seven’ from Stranger Things using her super power—without the pent up anger…and nosebleed.) All jokes aside, Malick always had a sincere presence and his appreciation for our talks on the second floor was a testament of his sheer eagerness to win in this matrix.

Fast forward to today, the 25-year-old creative is thriving exactly like I thought he would. Malick is now living an eventful, globetrotting life with his 070 crew which is led by the sonic-bending musical acrobat herself, 070 Shake. 

It’s been years since I had a full conversation with Malick so this sitdown is a very special one. Check out our talk below as we discussed his childhood, dabble in rap, undeniable bond with Shake and future endeavors. Enjoy!

FRENDY: Fam, I didn’t even know you were a rapper until I started doing research on you and the 070 crew. I like how you kept it a secret throughout the years you visited me at BAPE.

MALICK:  *Laughs* That was something I did a bit after the BAPE store days.  I don’t make music at the moment though.

Kanye West On The Second Floor of BAPE NYC (91 Green Street, SoHo)

FRENDY:  *Laughs* Ok, I see. I was about to say it was impressive how you kept it lowkey if you were actually rapping back then because I was always bombarded by people telling me they made music and got constant inquiries about the possibility of me managing them.

MALICK:  I pride myself on being lowkey in everything I do. Sometimes I like to have people guessing or wondering *Laughs*. Back then I was a bit shy too.

FRENDY:  Yeah you were, but that’s what intrigued me about you. You reminded me of my younger self.  How are you, my man?  I remember when we first spoke about having this sitdown you were in Paris during Fashion Week. How was that experience?

MALICK:  I’m doing great.  Trying to balance being social while being creative.  Fashion week was really cool actually. This isn’t my first one but definitely one of my favorites. Things were a bit crazy because of protests, but besides that it was great!

FRENDY:  I’m really happy to hear that. How long did you end up staying in France?

MALICK:  I was meant to go for only three days, but I ended up staying for one week.

FRENDY:  Got you. Were you having too much fun out there? *Laughs*

MALICK:  Yeah, trying to balance it though. *Laughs* 

FRENDY:  I don’t blame you.  Pardon my ignorance, but I always thought the 070 collective was from Miami or somewhere in Florida since Shake was managed by social media star YesJulz at one point.  Come to find out, y’all are from New Jersey. Most of the crew is from the North Bergen area. Are you as well?

MALICK:  Yes! Jersey is Home. 

New Jersey Photographed by ABC News

FRENDY:  I saw some amazing pics and videos on Instagram showcasing your trip to Dakar, Senegal with the caption: “The motherland.” Do you have roots there?

MALICK:  Yeah, I’m fully Senegalese. I grew up there and moved to the U.S—I have deep roots there.

FRENDY:  When did you and your parents move to the U.S? And how big of a culture shock was it for you coming here?

MALICK:  When I was four-years-old we moved to the U.S. It was a big culture shock to me but in a positive way [because] it opened my mind up so much.

Malick in Les Almadies (Dakar, Senegal)

FRENDY:  Same way I felt when I moved here when I was seven-years-old.  You were stopping by the BAPE store at such a young age…by yourself at that.  How long did it usually take you to get to SoHo from Jersey?

MALICK:  It took me a bit *Laughs*.  I was on Tumblr a lot and saw the style in NY. As well as NY having all the coolest stores, I naturally gravitated there. Some of the best times of my life were when I was young and in NY.

Old Supreme Store in SoHo Photographed by Joe Buglewicz

FRENDY:  Did anyone in particular introduce you to the area besides seeing all of the amazing pics of it on Tumblr?

MALICK:  No one specifically, it was just me and my friends from Jersey starting to explore a bit and naturally just ended up in the coolest area. Which to us was definitely SoHo. 

FRENDY: Exploration leads to expansion. What made you fall in love with SoHo when you were actually there?

MALICK: I think it was the fact that I was so into fashion at that point in my life and literally every store or brand I can think of was in that area.

FRENDY:  When did your interest in rapping come about?

MALICK:  It came from just tagging along to the studio with friends and one day I just tried it. I always loved rap music, though, growing up.

Malick In Recording Studio

FRENDY:  Who were your favorite spitters growing up? And who are you currently rocking with right now?

MALICK:  Definitely listened to a lot of Kanye, Lil’ Wayne then moved to even older music like Biggie, lots of MF doom. Right now, I listen to a bit of everything and really like UK rap like my boy Lancey Foux, Fimi Guerrero etc. 

MF Doom Photographed by Jo Ann Toy

FRENDY:  How’d you link up with Shake and the 070 collective?

MALICK:  Me and Shake grew up together. [We] went to the same middle school and High School. We just became close after working the same summer job and from there everything just took off.

FRENDY:  Dani better known as ‘Shake’ said, “I have to change the way people think. They don’t think. They think about physicality. They don’t think about what they don’t see, which is what’s important.” Does her statement overall summarize the essence of 070?

MALICK:  I think that it does. In essence, we are trying to expand people’s way of thinking to be bigger than what you just see. Ideas that inspire is the goal. 

Malick, 070 Shake and some members of the 070 Crew in Billboard Photographed by Matthew Salacuse

FRENDY:  Amen.  How many members are in the group?

MALICK:  To be honest with you it’s not a crazy number, but more than I can count on my hands. *Laughs*  

FRENDY:  You guys released The 070 project: Chapter 1 mixtape back in December of 2016.  Any chance of y’all dropping a follow up?

MALICK:  It's highly requested, who knows maybe it will happen.

FRENDY:  Shake got her nickname from her shifty basketball moves.  Were you heavily into the sport as well?

MALICK:  I played a lot of soccer growing up. I definitely loved sports and still do.

Shake With HS Basketball Teammates

FRENDY:  At what point did you realize the crew can go far with this music shit?

MALICK:  Once people would stop us in the street and ask for photos.  Also when Julz got in the mix and we started performing outside of Jersey—I knew it was lit. 

FRENDY:  Are you cultivating new raps or do you have a more intrinsic role behind the scenes with Shake and the collective?

MALICK:  I’ve definitely stepped more into the role of creative direction + curation rather than recording music. But who knows, that can change at any point too. I’m not bound to anything. 

FRENDY:  In 2022, you were involved in the YZY shades campaign, which was an epic look.  How’d that play come about?

MALICK:  I was in London and it happened super randomly through Julz.

Malick in YZY Shades Campaign

FRENDY:  Besides YZY, I saw you’ve been working with a few clothing brands who are coming up in their own right. What attracts you to a particular line?

MALICK: I think I just like authenticity mostly. Not trying to fit in but doing something I think is cool will definitely make me gravitate towards a brand. Also comfortability.

FRENDY: What are your favorite brands at the moment?

MALICK:  Hmmm…that’s a tough question *Laughs*. At the moment I don’t have a favorite.

FRENDY: *Laughs*  That’s a first—but I respect it!  Are you interested in creating your own clothing line one day?

MALICK: Surprisingly no, I wouldn’t be.  But I would be into creating cool accessories or partnering with a brand to do a collaboration. 

FRENDY:  You’ve traveled to various places around the world simply from your devout passion for art, music and fashion. Which location has been your favorite destination thus far?

MALICK:  Most surprising place I never thought I’d go was Russia, which I really enjoyed.  But my favorite place I’d have to say would be Stockholm, Sweden. 

Malick in Moscow

FRENDY:  Why is that?

MALICK:  I think the lifestyle in Sweden is very healthy, clean, progressive and I just love it aesthetically.

FRENDY:  What do your parents think about all of the major moves you’re making?

MALICK: They’re traditional so at first it was hard to get their support. But now they trust me and know I’m doing the right things in my life.

FRENDY:  How does it feel to have a best friend like Shake blow up and not switch sides on you?

MALICK:  It feels good to be able to have a close connection with someone despite who they are or what they have. 

FRENDY:  What would you want your legacy to look like after it’s all said and done?

MALICK:  I would like to be an example for anyone who has ever been confused on what their purpose is. Creating my own world, expressing my creativity and building a legacy for my family name.

Air Biggie

“It was all a dream, I used to read Word Up! Magazine/ Now I’m dunking on n*ggaz in my Air Jordan Thirteens!”. Alright, alright those are not the actual lyrics from Biggie Smalls’ legendary single “Juicy,” but if the late rapper was alive today, he damn sure would have a remix with similar bars as a nod to Jordan Brand’s latest endeavor.

I ain’t stutter! The Beaverton, Oregon label has collaborated with Sotheby’s to curate a one-of-a-kind auction for 23 exclusive pairs (I see what they did there) of Christopher Wallace aka Notorious B.I.G x Air Jordan 13s. Originally conceptualized in 2017 as a tribute to Biggie’s 45th birthday, the kicks have returned to celebrate Hip Hop’s 50th anniversary and the notion of Self-Belief.

View this post on Instagram

A post shared by Jordan (@jumpman23)

Notable designs of the kicks include both tongues that feature an outline of B.I.G’s iconic face, while the inside of them reads his infamous lines “It was all a dream” and “if you don’t know now you know” (I know what you said in your mind after that).  Furthermore, the insoles are embossed with black and red plaid patterns, and are branded with “Notorious B.” on the heels. Last but certainly not least, Christopher Wallace Memorial Foundation hang tags are found, and the haglets are rightfully adorned with the words “dream” in red font.

Bidding for the 23 pairs of Notorious B.I.G x Air Jordan 13s begin at a whopping $1 USD at Sotheby’s website here through February 3rd. 100% of the proceeds will go towards the Christopher Wallace Memorial Foundation whose main course of action is empowering inner city-youth through mentorship programs, grants, scholarship and educational tools.

On God

On God I'm happier than a mothaf#!^% to be writing for y’all again. Yes, it’s been a few months since I’ve delivered an article, but your boy has been living—experiencing enlightening *clears throat * situations, which, quite honestly, made me appreciate life so much more. The recent conversations I’ve had with many industry legends (don’t ask me how) have inspired me to continue on my creative journey. With that said, allow me to present a new music video from a person who I’ve known since my BAPE days, Spence Lee.

Titled, “On God,” the introspective tune showcases Spence’s knack of captivating listeners with his potent lyrics and undeniable melodic flows. The single, produced by B-Rackz, is his initial release since partnering with artist collective 88Rising and Mike Will Made It/Ear Drummer Records. In a recent interview, Lee stated :

“the song is a motivational song written through positive affirmations, almost like a prayer. It reflects on my story, which gives me hope in the present and faith in my future. On God means I’m standing on God as my foundation. And every line is true, hence the term “On God”.

Check out the talented, New Jersey-bred spitter’s latest visual directed by Jason Ano below:

Whole Time (Freestyle)

What’s good, everyone? I hope all of you are having a wonderful week thus far.  Earlier this month, news broke out that BAPE’s downtown NYC location has officially closed for good. It’s not such a huge shock for some, but for the OG BAPE heads, this might have caused some disarray due to all of the epic memories they’ve made there.  As I’ve stated on Instagram, as long as I’m here, the magic that NIGO’s former SoHo workshop once provided will never fade away!

Speaking of memories, one of the most talented individuals I’ve met during my time at the shop just dropped a music video for his latest freestyle titled, “Whole Time.” ISHMAEL, formerly known as Ishmael Raps, was just a teenager trying to find his way in the lyrical lane when I met him more than five years ago.  I’m extremely happy to see him come into his own with ease as he’s constantly sharpening his craft.

Check out the Itenji-shot visual from the rising Rochester spitter below:

21C / Delta

Ever since I began my journey at Delta last year, I started noticing how much it is loved by an assortment of rappers. I initially was pleasantly surprised when Portland’s own Aminé gave the thriving airline a huge shout out in his Limbo standout cut entitled, “Shimmy,” where he unapologetically stated: “just ‘cause you bought that vintage Margiela/ don’t change your flight from Spirit to Delta.” The latest potent lyricist that has decided to totally sh*t on Spirit Airlines, and big up the Ed Bastian-led company is Jack Harlow.

Found in the Louisville-hailing spitter’s stellar debut album That’s What They All Say, “21C / Delta” deals with Harlow’s romantic encounters. In Delta, specifically, Jack witfully compares his b- *coughs* fine specimen of a woman *coughs* to, yes you guessed it, Delta Airlines. “She ain’t flying in Spirit, she’s a Delta b*tch not the kind with the pyramids,” he playfully raps. I don’t know what it is, but Spirit has to step its flying game up (saw what I did there?).

Speaking of traveling, shout out to all my peeps who’ve stopped me at Terminal 4 in JFK. It’s always a pleasure talking to y’all even if it’s just for a minute. Shoot, let’s get some pics going so I can start the airline version of my Bape couch pics series. Let’s call it:  #FlyingWithFrendy (haha).

In any case, listen to Jack Harlow’s “21C / Delta” track below. Make sure you check out the remainder of his album as well—you won’t be disappointed.

Excitement

After a six-month hiatus following the release of his 29-track deluxe album, A Love Letter To You 4, Trippie Redd returns to the music scene with his latest single, “Excitement,” a collab track with PARTYNEXTDOOR.

“Only in your ocean, you call me Ho-seidon / In control of your water, you're lovin' my trident.” While Trippie tries to proclaim his loyalty, his partner still has some doubts referring to him as Ho-seidon. It’s a clever tongue-in-cheek pun, sexualizing the Greek god of the sea and calling attention to Redd’s rockstar status. But at the end of the day, Trippie’s control of the waters, through his trident, leads his lover back to him every time. He never fails to deliver these lovesick ballads with his quintessential swagger.

“Excitement,” marks a sonic shift in Trippie’s discography as he enlists an entirely foreign production team in OZ, Nik D, and Deats, all hailing from Europe. Although the track takes the common theme of sexual gratification, its unconventional production (complemented with Trippie Redd and PND’s crooning) is able to take listeners to a different dimension, enabling them to sit back and fantasize. This lead-in to Trippie’s third studio album, Pegasus, is the manifestation of what we have all come to love from the blonde-dreaded star: contemporary R&B and rock mashup hits; and, this track is perfect for you and yours when y’all are feeling even slightly romantic.

As we wait for Pegasus, check out the trippy visualizer for “Excitement,” below:

Written by: Vignesh Mannemela

Travis & Reese’s Puffs

Travis Scott can now add ‘cereal box designer’ to his long list of skills. The Astroworld ring leader recently took to Instagram to prison pose in between two boxes of his very own Reese’s Puffs, which were protected in glass casings (too many cereal grabbers out here—one must remain cautious at all times, you know?).

La Flame and General Mills’ special-edition box features a cactus—signifying Travis’ Cactus Jack record label—behind a bowl of cereal. Furthermore, lightning can be seen in the background with hand-drawn stars and clouds. According to US Magazine, the delicious cereal itself will remain the same.

The wonderful hypebeasts of Paris will get first dibs on Scott’s collaborative sweet and crunchy cereal at a pop up during PFW (June 25). Not in Paris? No worries, you can still cop them this Friday (June 28) on Travis Scott’s website for $50.

To eat or not to eat? That is the question...

They’re Made For This

Drum roll please! Famed Hip-Hop magazine XXL has finally unveiled the rookie rappers who made their coveted 2019 Freshman List.

The worthy young spitters include: Blueface, Gunna, Megan Thee Stallion, DaBaby, Rico Nasty, Tierra Whack, Lil Mosey, Comethazine, Roddy Ricch *sings “Racks In the Middle” hook* (RIP Nipsey), YBN Cordae, and YK Osiris.

Even if these names don’t ring a bell, they surely deserve all the respect for aligning themselves to their desired destination.

Read the full 2019 XXL Freshman Class article HERE.

Haiti Babii

Are you ready to hear a freestyle that’ll rock your socks off?  In fact, Haiti Babii’s *clears throat* musical stream of consciousness is so otherworldly, it might make you take those same socks and try to make paper planes out of them.

“I Challenge myself.  So it was basically me promoting every song that you’ll hear in the future in one outlet,” says Haiti of his cutting edge outburst on a recent video interview with Hypebeast.  The 21-year-old Stockton, California raised rapper became an internet sensation after appearing on Los Angeles radio station Real 92.3, where he showcased his multiple personalities on one instrumental.

Beyond the theatrics, Babii was actually spitting flames! Case in point, his Chance The Rapper-approved bar: “I woke up on top of a mountain I was feeling real high!”. Chrissy Teigen and even music’s highest paid woman herself, Rihanna, appreciated the third generation Haitian’s (shout out to all my Zoes) unique talent! Since his shining moment, Haiti has repackaged the freestyle into an actual song called “Blue Dragon,” which is currently doing numbers on digital streaming platforms.

Check out Haiti Babii’s third eye opening performance below:

Don Toliver Has No Idea

Most of us are familiar with the popular idiom: “the apple doesn’t fall far from the tree,” but in the case of Travis Scott and Don Toliver, the tree we’re talking about is actually a Cactus. I’m not insinuating that Scott’s’ Cactus Jack signee is his “son” in any shape or form—they just share similar tones, and a superb knack for conjuring up mesmerizing hooks.

Last year, Toliver absolutely murdered his guest appearance on “Can’t Say” from his label mate’s mega-successful album Astroworld, which left us wanting more.  Fortunately, we were blessed with a new track from the rising spitter in the form of a guitar-laden lullaby entitled, “Best You Had,” earlier this month. Now, he’s back with another chune that’s even better (in my humble opinion), rightfully called “No Idea” because, apparently, we have absolutely no clue how good this kid really is!

The Wondagurl-produced single is a dark, yet bouncy bop which spotlights Don’s smoother-than-a-baby’s-bottom flow and surprising singing range.  Check out its Grant Singer-directed visual below:

Hey Julie!

The soberest duo in all of Hip Hop, KYLE and Lil Yachty, have finally unleashed the visual for their latest irritatingly catchy single, “Hey Julie!”

For those who are not aware, Lil Boat and the Super Duper lyricist initially combined their playful raps in 2016 to conjure up “iSpy,” which peaked at number four on the Billboard Top 100 chart. Yachty ain’t never lied when he stated that he and KYLE “stick together like piano keys,” in the aforementioned tune because their latest effort is another slapper, which yet again shits on their doubters. (more specifically, chicks who couldn’t see the vision back in the day.)

With the way they’re putting out hits, hopefully these two will eventually release a full album—Super Boat would be a wavy title. For now, check out the Lonewolf-directed clip for “Hey Julie!” below:

Soho

In a recent fiery freestyle on Sway In The Morning, Shady Records signee Boogie cleverly stated, “alienated and spaced out I’m screaming like, ‘beam me up’/ I see the rap niggas, I see ‘em teamin’ up/ that’s why I be lyin’ about linkin’ up/ if you ain’t Reason or J.I.D don’t bring ‘em up.” The Compton-born rapper was basically saying that he didn’t work this hard to get in the game for counterfeit industry relationships.  As a matter of fact, Boogie reiterates the same sentiment in a scorching track from his highly anticipated debut album, Everythings For Sale.

Titled after the South of Hollywood, which is only a half hour away from Boogie’s hometown, “Soho” clearly displays how he and his aforementioned Dreamville buddy are proud members of the anti-social social club. Just look at the chorus: “please no more meetings at soho, please no more thinking we bro bros.”

At first, I thought the name of the song stood for Soho, my favorite hotspot in NYC, because that really is where friends (and secret foes) link up for meetings...or window shopping.  In any case, this clearly is a sign for you to cop my hoodie already (haha).

While you’re contemplating the purchase, check out Soho’s visual below:

LA PRKWY Tunes: Days In

Elijah Mora is working diligently to shine bright in the mainstream Hip Hop scene.  I met the emerging rapper this summer while on a shoot with photographer Deandre Mitchell.  Admittedly, I had no clue Elijah was going to tag along, but I’m glad he did. During our various location changes we had a chance to bond and I was thoroughly impressed by his ambition.

The confident 23-year-old spitter is representing the Big Apple to the fullest—more specifically, Laurelton Parkway. Born in Brooklyn with Haitian roots, Elijah and his family moved to the aforementioned Queens suburb at the young age of seven.  “I grew up in Laurelton, definitely a West Indian middle-class area, not the worst of hoods but having friends in different areas showed me shit ain't sweet,” he states. “Although things settled down now, I legit remember days when I couldn’t take my phone out on the bus in certain neighborhoods. Queens just prepared me for the world in general and how to stay on point. Anything can happen at any time.”

With his head on a swivel and an insatiable appetite for success, Mora unleashed a mixtape commemorating his beloved setting aptly titled, LA PRKWY Tunes. The sonic body of work consists of eight original tracks produced by fellow burgeoning artists OOLUWAA, Losco and Wavy J.  Setting himself apart from the pack, Elijah produced a short film alongside More Like This Media titled, LA PRKWY Tunes: Days In, to fully accent the tape’s four premier tracks. He further explained the visual’s significance by saying: “I felt like I have the mind for it, so why not bring a cinematic aspect into music. I was trying to capture just a day in the life type of feel. Kind of like watching the movies ‘Boys In The hood’ or ‘Friday’, showing you different areas of where I’m from and how we maneuver.”

Sit back, relax and watch an eventful day in the life of Elijah Mora below:

Rap Radar Interviews Tay Keith

“Tay Keith, F*ck these N*ggas up!” is arguably the best producer tagline in Rap today.  For the saying to be as potent as it is, the artist behind the infamous line has to actually be lit, and fortunately, the Memphis maestro passes the requirement with flying colors.

The distinguished Hip Hop journalists of Rap Radar recently sat down with the super producer to talk about his origin, schooling, megastar collaborators and more.

Check out the informative clip below:

Off Deez

“Off Deez” might actually be J.I.D’s very first publicly released song with a J. Cole feature.

Destin (yeah, I just spilled his government name) felt that he wasn’t ready to receive a coveted verse from Dreamville’s head honcho on his 2017 debut album, The Never Story.  Furthermore, the rising spitter wanted to fully express his come-up to the world alone. After one full year—filled with countless fiery freestyles and memorable performances (please go watch his appearance on COLORS)—the East Atlanta native has leveled up, and is now preparing to release his sophomore effort with a little help from several musical heavyweights...and yes, Jermaine is certainly not left out.

Produced by ChaseTheMoney, the Cole-assisted banger is from J.I.D’s forthcoming project Dicaprio 2, which is slated to drop on November 26th, 2018.  I honestly have no words to describe how scorching this track is.  All I can say is that if you had any doubts about why J. Cole signed this dude (seemingly out of nowhere), they will cease to exist after hearing it.

Check out the chune for yourself below:

Got Friends (Official Video)

I wrote about this Miguel-assisted bop from Goldlink in a previous post, but since the single’s accompanying visual finally came out, I wanted to revisit it (y’all don’t mind, right?…good).

The music video for “Got Friends,” directed by Christian Sutton, is a movie in every sense of the word. I expected only a bit of dialogue from the fine ass featured female characters, also known as “two Hershey's Kisses and a Twix,” before the appearance of the musicians mouthing the lyrics of the song. Instead, the clip goes on to showcase an interesting storyline with a shocking plot twist!

There’s no need for me to say more, check out what transpired below:

Self Explanatory Rap Lyrics On Genius

Jae and Trey Richards of 4YE Media—better known as ‘4 Yall Entertainment’—are, in my humble opinion, the absolute funniest duo on YouTube. The Brampton, Ontario-born brothers truly believe in quality over quantity, which thoroughly explains their “lack” of skit releases on a back-to-back basis. They’re consistently going above and beyond to bruise the funny bone of fans (well over 612K on the popular video platform) so time is certainly necessary to strengthen their comedic blows.

One of the funnymen’s latest clips, titled “Self Explanatory Rap Lyrics On Genius” is a satire that effortlessly displays their knack for turning real life happenings into comical events. The clip is a Genius parody, which features fictional down south rappers, Scuba Da Surfa and Sneaky Sammy, explaining their mind-blowing lyrics of their single, “Gettin’ Cash Every Day.”

Check out the hilariousness below, and be on the lookout for the bros’ new skit that’ll be dropping shortly!

6lack's East Atlanta Love Letter

Staying true to his elusive nature, 6lack (damn, writing that name is equally hard as saying it) fled the scene after releasing his successful 2016 debut album, Free 6lack, to go on a seemingly never ending tour run, which left devout listeners distraught from the lack of new tunes. This year, the multitalented crooner has returned, not only with a clean cut (in the words of The Joe Budden Podcast crew, “he got a mean rebrand”), but a long awaited sonic body of work!

Coined, East Atlanta Love Letter, the rising hyphenate’s sophomore effort is filled with heartfelt tracks dedicated to his hometown patnas (use the urban dictionary for the meaning), friends, current lover, and of course exes. My favorite joint from the project is a song that was released just a few hours before it actually dropped called, “Pretty Little Fears,” featuring the incomparable J. Cole.

Man, 6lack and Cole both blacked on the smooth tune with their potent pen. Y’all might have to replay the song a couple times just to catch a few double entendres! Check it out below: