Travis Scott can now add ‘cereal box designer’ to his long list of skills. The Astroworld ring leader recently took to Instagram to prison pose in between two boxes of his very own Reese’s Puffs, which were protected in glass casings (too many cereal grabbers out here—one must remain cautious at all times, you know?).
La Flame and General Mills’ special-edition box features a cactus—signifying Travis’ Cactus Jack record label—behind a bowl of cereal. Furthermore, lightning can be seen in the background with hand-drawn stars and clouds. According to US Magazine, the delicious cereal itself will remain the same.
The wonderful hypebeasts of Paris will get first dibs on Scott’s collaborative sweet and crunchy cereal at a pop up during PFW (June 25). Not in Paris? No worries, you can still cop them this Friday (June 28) on Travis Scott’s website for $50.
To eat or not to eat? That is the question...