My friend ISHMAEL, previously known as Ishmael Raps, recently dropped a genre-bending new single that highlights his impressive rapping skills, guaranteed to catch your attention.

Titled "ATTN," the lyricist hailing from Rochester, NY, takes listeners on a tongue-twisting lyrical journey reminiscent of Hip Hop legends like Busta Rhymes and Twista. In its accompanying music video, ISHMAEL, sporting an eccentric outfit and a spiky pink hairdo, stands out among the regular "suits," emphasizing his unique style in every aspect.

I’m incredibly proud of the homie, man. He's truly made significant strides since I first featured him on the blog almost a decade ago. If you've ever wondered why I continue to write, it's for moments like these. Check out what ISHMAEL had to say in a 2014 interview with NYU Local:

Enjoy the video for, “ATTN” below.