Birds Don't Sing

“The birds don’t sing, the birds don’t sing, they screech in paaaiiin,” Aww man, I know I’m not the only one who can’t stop listening to the unreleased Clipse scorcher featuring John Legend.

Premiered during Pharrell Williams’ Spring/Summer 2025 Men’s runway show for Louis Vuitton, the beautiful yet somber track finds Pusha T and his beloved brother Malice intricately rap about their parents death. Its official title, “Birds Don’t Sing,” derives from Maya Angelou’s book, I Know Why The Caged Bird Sings. The orchestra-filled single is a far cry from the group’s drug-infused lyrics and I’m truly here for it. 

“We went through all the ‘cocaine rap’ complaints, the stigma of, ‘All they talk about is coke,'” said Malice in a recent interview. “You get tired of it. Then you realize the people who only look at it that way aren’t even listening to the music correctly.”

Huge love to Push and Malice, man.  They are undeniably two of the nicest individuals I’ve ever come across during my years at NIGO’s former NYC workshop.

“Birds Don’t Sing,” is said to be off the brothers’ upcoming album. Shii, I just hope they drop the complete project sooner than later. For now, enjoy the Skateboard P-produced banger below:

BAPE Invades China

Damn, it honestly feels like I’m working at BAPE again; this is the second article I’ve written about the iconic streetwear brand in less than two weeks *Laughs*.

Admittedly, I’m a bit disappointed that NIGO officially left his brainchild back in 2013. The consensus seems to be that BAPE has lost some of its luster (Get it? Since the shoes are patent leather?...nevermind) since the former Ape General’s departure. However, BAPE’s new owner, Hong Kong fashion conglomerate I.T Group, have been making some commendable moves, proving that their acquired label still has global appeal.

Earlier this month, A BATHING APE debuted its first runway showcase in China, gracing Shanghai with a striking introduction of the 2024 Fall/Winter collection. Highlighting its respective sub-brands: AAPE, BAPE BLACK, BAPY, APEE, and MR. BATHING APE. This marks the brand’s third show. It would have been dope if they had one while I was there—just imagine your boy shutting down the fashion show with an exclusive shark hoodie on though!

Peep the full runway show below:

BAPE Lands In Chi-Town

It’s been almost 10 years since I left NIGO’s former SoHo workshop, yet everywhere I go, I’m still recognized as “Mr. BAPE.” I’m not going to hold you, the love feels amazing because it proves that my time at the shop wasn’t in vain. The fact that I can touch so many people’s lives (pause) by simply being myself is truly a gift from the Creator.  Speaking of gifts, the iconic Japanese streetwear brand has blessed staunch BAPE heads all over Chicago with their very own flagship store!

Located at 113 E Oak Street, BAPE’s first Chicago store welcomes shoppers from Mondays to Saturdays between 10am - 7pm and Sundays between Noon - 5pm. Just like BAPE in New York, the Chicago shop will have its own camo.  The brand recruited none other than Chi-City’s don himself, Don C, as the current star of the Chicago camo campaign. Products from the line include signature pieces like hoodies, tees and trinkets in the blue and red colors of the Chicago flag and features the BAPE theater sign graphic as an ode to the theater’s infamous theater signage. 

As part of the BAPE Chicago store opening, the brand will also collaborate with local creatives to celebrate their contributions to the community. Check out some flashy flicks from the new shop below:

While you’re at it, click the pic below to purchase items from my OMO merch collection:

Benevolent Malick

Malick Ba is one of the most memorable individuals I have met at NIGO’s former SoHo workshop. “What makes him so special?” you might ask.  Well, it’s simply because of his benevolent nature. 

Throughout his pre-teen years, a bright-eyed Malick would frequent the shop with so much wonder that his joyous energy would flicker the lights in the glass display which showcased all of the rainbow colored Bapestas. (Think of a swagged out version of ‘Seven’ from Stranger Things using her super power—without the pent up anger…and nosebleed.) All jokes aside, Malick always had a sincere presence and his appreciation for our talks on the second floor was a testament of his sheer eagerness to win in this matrix.

Fast forward to today, the 25-year-old creative is thriving exactly like I thought he would. Malick is now living an eventful, globetrotting life with his 070 crew which is led by the sonic-bending musical acrobat herself, 070 Shake. 

It’s been years since I had a full conversation with Malick so this sitdown is a very special one. Check out our talk below as we discussed his childhood, dabble in rap, undeniable bond with Shake and future endeavors. Enjoy!

FRENDY: Fam, I didn’t even know you were a rapper until I started doing research on you and the 070 crew. I like how you kept it a secret throughout the years you visited me at BAPE.

MALICK:  *Laughs* That was something I did a bit after the BAPE store days.  I don’t make music at the moment though.

Kanye West On The Second Floor of BAPE NYC (91 Green Street, SoHo)

FRENDY:  *Laughs* Ok, I see. I was about to say it was impressive how you kept it lowkey if you were actually rapping back then because I was always bombarded by people telling me they made music and got constant inquiries about the possibility of me managing them.

MALICK:  I pride myself on being lowkey in everything I do. Sometimes I like to have people guessing or wondering *Laughs*. Back then I was a bit shy too.

FRENDY:  Yeah you were, but that’s what intrigued me about you. You reminded me of my younger self.  How are you, my man?  I remember when we first spoke about having this sitdown you were in Paris during Fashion Week. How was that experience?

MALICK:  I’m doing great.  Trying to balance being social while being creative.  Fashion week was really cool actually. This isn’t my first one but definitely one of my favorites. Things were a bit crazy because of protests, but besides that it was great!

FRENDY:  I’m really happy to hear that. How long did you end up staying in France?

MALICK:  I was meant to go for only three days, but I ended up staying for one week.

FRENDY:  Got you. Were you having too much fun out there? *Laughs*

MALICK:  Yeah, trying to balance it though. *Laughs* 

FRENDY:  I don’t blame you.  Pardon my ignorance, but I always thought the 070 collective was from Miami or somewhere in Florida since Shake was managed by social media star YesJulz at one point.  Come to find out, y’all are from New Jersey. Most of the crew is from the North Bergen area. Are you as well?

MALICK:  Yes! Jersey is Home. 

New Jersey Photographed by ABC News

FRENDY:  I saw some amazing pics and videos on Instagram showcasing your trip to Dakar, Senegal with the caption: “The motherland.” Do you have roots there?

MALICK:  Yeah, I’m fully Senegalese. I grew up there and moved to the U.S—I have deep roots there.

FRENDY:  When did you and your parents move to the U.S? And how big of a culture shock was it for you coming here?

MALICK:  When I was four-years-old we moved to the U.S. It was a big culture shock to me but in a positive way [because] it opened my mind up so much.

Malick in Les Almadies (Dakar, Senegal)

FRENDY:  Same way I felt when I moved here when I was seven-years-old.  You were stopping by the BAPE store at such a young age…by yourself at that.  How long did it usually take you to get to SoHo from Jersey?

MALICK:  It took me a bit *Laughs*.  I was on Tumblr a lot and saw the style in NY. As well as NY having all the coolest stores, I naturally gravitated there. Some of the best times of my life were when I was young and in NY.

Old Supreme Store in SoHo Photographed by Joe Buglewicz

FRENDY:  Did anyone in particular introduce you to the area besides seeing all of the amazing pics of it on Tumblr?

MALICK:  No one specifically, it was just me and my friends from Jersey starting to explore a bit and naturally just ended up in the coolest area. Which to us was definitely SoHo. 

FRENDY: Exploration leads to expansion. What made you fall in love with SoHo when you were actually there?

MALICK: I think it was the fact that I was so into fashion at that point in my life and literally every store or brand I can think of was in that area.

FRENDY:  When did your interest in rapping come about?

MALICK:  It came from just tagging along to the studio with friends and one day I just tried it. I always loved rap music, though, growing up.

Malick In Recording Studio

FRENDY:  Who were your favorite spitters growing up? And who are you currently rocking with right now?

MALICK:  Definitely listened to a lot of Kanye, Lil’ Wayne then moved to even older music like Biggie, lots of MF doom. Right now, I listen to a bit of everything and really like UK rap like my boy Lancey Foux, Fimi Guerrero etc. 

MF Doom Photographed by Jo Ann Toy

FRENDY:  How’d you link up with Shake and the 070 collective?

MALICK:  Me and Shake grew up together. [We] went to the same middle school and High School. We just became close after working the same summer job and from there everything just took off.

FRENDY:  Dani better known as ‘Shake’ said, “I have to change the way people think. They don’t think. They think about physicality. They don’t think about what they don’t see, which is what’s important.” Does her statement overall summarize the essence of 070?

MALICK:  I think that it does. In essence, we are trying to expand people’s way of thinking to be bigger than what you just see. Ideas that inspire is the goal. 

Malick, 070 Shake and some members of the 070 Crew in Billboard Photographed by Matthew Salacuse

FRENDY:  Amen.  How many members are in the group?

MALICK:  To be honest with you it’s not a crazy number, but more than I can count on my hands. *Laughs*  

FRENDY:  You guys released The 070 project: Chapter 1 mixtape back in December of 2016.  Any chance of y’all dropping a follow up?

MALICK:  It's highly requested, who knows maybe it will happen.

FRENDY:  Shake got her nickname from her shifty basketball moves.  Were you heavily into the sport as well?

MALICK:  I played a lot of soccer growing up. I definitely loved sports and still do.

Shake With HS Basketball Teammates

FRENDY:  At what point did you realize the crew can go far with this music shit?

MALICK:  Once people would stop us in the street and ask for photos.  Also when Julz got in the mix and we started performing outside of Jersey—I knew it was lit. 

FRENDY:  Are you cultivating new raps or do you have a more intrinsic role behind the scenes with Shake and the collective?

MALICK:  I’ve definitely stepped more into the role of creative direction + curation rather than recording music. But who knows, that can change at any point too. I’m not bound to anything. 

FRENDY:  In 2022, you were involved in the YZY shades campaign, which was an epic look.  How’d that play come about?

MALICK:  I was in London and it happened super randomly through Julz.

Malick in YZY Shades Campaign

FRENDY:  Besides YZY, I saw you’ve been working with a few clothing brands who are coming up in their own right. What attracts you to a particular line?

MALICK: I think I just like authenticity mostly. Not trying to fit in but doing something I think is cool will definitely make me gravitate towards a brand. Also comfortability.

FRENDY: What are your favorite brands at the moment?

MALICK:  Hmmm…that’s a tough question *Laughs*. At the moment I don’t have a favorite.

FRENDY: *Laughs*  That’s a first—but I respect it!  Are you interested in creating your own clothing line one day?

MALICK: Surprisingly no, I wouldn’t be.  But I would be into creating cool accessories or partnering with a brand to do a collaboration. 

FRENDY:  You’ve traveled to various places around the world simply from your devout passion for art, music and fashion. Which location has been your favorite destination thus far?

MALICK:  Most surprising place I never thought I’d go was Russia, which I really enjoyed.  But my favorite place I’d have to say would be Stockholm, Sweden. 

Malick in Moscow

FRENDY:  Why is that?

MALICK:  I think the lifestyle in Sweden is very healthy, clean, progressive and I just love it aesthetically.

FRENDY:  What do your parents think about all of the major moves you’re making?

MALICK: They’re traditional so at first it was hard to get their support. But now they trust me and know I’m doing the right things in my life.

FRENDY:  How does it feel to have a best friend like Shake blow up and not switch sides on you?

MALICK:  It feels good to be able to have a close connection with someone despite who they are or what they have. 

FRENDY:  What would you want your legacy to look like after it’s all said and done?

MALICK:  I would like to be an example for anyone who has ever been confused on what their purpose is. Creating my own world, expressing my creativity and building a legacy for my family name.

Up Up and Away

“All good things must come to an end.” This old adage directly applies to Pharrell Williams and his whimsical jewelry. Yup, you heard me! The celebrated musician/philanthropist has decided to part ways with the OG trinkets that helped catapult his ascension into Style-God status by creating an intricate auction house coined, JOOPITER.

The selling platform’s moniker is inspired by the planet Jupiter, due to its astronomical connotation of luck, success and generosity.

“Spiritually it’s a very rich experience, an enlightening experience, to let… stories go,” says Pharrell when discussing the significance of detachment to FT.com.

JOOPITER’s first capsule—rightfully titled ‘Son of A Pharaoh’—includes 52 of Skateboard P’s outlandish pieces such as his 18k gold blackberry, legendary Jacob & Co N.E.R.D Brain pendant chain, Casio G-Shock x BAPE gold and diamond DW6900 watch, a Louis Vuitton Steamer Trunk in “Black/Multicolor” monogram, and many more.

Pharrell’s inaugural ‘Son of a Pharaoh’ auction closed on November 1st and it has reported a whopping total of $5.25 million USD in sales. The items sold from $2.184 million USD all the way down to $150,000 USD (I mean, that’s not low but you get what I’m saying). Talk about someone’s “trash” being another person’s treasure, right?

Proceeds from JOOPITER’s initial offering will go towards advancing Black Ambition’s work to benefit Black and Latinx entrepreneurs.

KIM POSSIBLE

“Wazzup, wazzup, wattaaap!” Listen, if you don’t know where that quote came from then your childhood was totally messed up. Anyway, I’m back in action and decided to revive my Original Stories series for your reading enjoyment. This time around, I aim to deliver exclusive interviews with some of the most sophisticated women in the game. Allow me to present my special first guest, Kimberlyanne Mendoza.

Kim and I met while we were patiently standing in line to enter a botched Hypebeast event in 2017. (Approximately two years after I left BAPE). Let’s put it this way: the shindig was like an oversold flight where they invited more people than the venue could even handle. As you guessed, we weren’t able to get in—at least it was great seeing Kim. As a matter of fact, she reminded me that we were already connected via LinkedIn! 

The New Jersey-bred, social media maven is balling to the squeaks of her own high-end sneaks in a male dominated arena.  Kim has worked for MTV, Complex, and is now a social strategist at Nike.  Oh, I almost forgot to mention she has a fledgling clothing line, aptly titled, Girls Who Dress Like Boys.

I sat down with the Filipina polymath to get a glimpse of what it’s like in her wondrous universe.  Check out our conversation below:

FRENDY:  What’s going on, Kim? I really appreciate you for taking the time to have this talk.

KIM:  Hey! Of course.

FRENDY:  The last time I saw you in person was when we bumped into each other about five years ago trying to get inside a Hypebeast event. It’s crazy how fast time flew by!  So much has changed in the world since then.

KIM:  Wow! That’s right, I totally forgot we met trying to get into their office. Pretty sure I was in the process of interviewing with them back then. I also ran into Michèle Lamy that same day. Super random! *Laughs*

FRENDY: *Laughs* That’s crazy. Interviewing with them—meaning a job interview?

KIM:  Yes, it was for a random social media position at Hypebeast—nothing crazy. I just wanted to find another gig outside of Beauty since that was the field I was currently in, and wanted out.  I actually ended up at [MTV] TRL after someone in HR reached out for their re-launch which was pretty sick.

FRENDY:  Everything happens for a reason.  We may not know why during the questionable events, but later on in life the answers reveal themselves. I’m definitely going to discuss all of your endeavors in a bit.  Let’s get to the nitty-gritty now though: what did you say to Michèle Lamy when you ran into her? *Laughs*

KIM:  *Laughs*  Actually, I stood around and contemplated if I should approach her. She walked past me, then turned back around and walked past me again for the second time. In my mind, I was like, should I say something or should I not? She then came back around a third time and I thought, whatever let me just say something to her. 

I didn’t want to come off like one of those people who are all in your face asking for photos so I politely said, “hi Michèle, I’m a huge fan of you and your work. You and Rick [Owens] are a huge inspiration.”  She said “thank you,” and kept it moving. I’m very happy that I had a chance to briefly speak to her face to face—I didn’t think I would ever meet her. 

FRENDY:  It’s funny because now we can hardly notice any public figures freely walking around in the streets since everyone is wearing face masks. How has this pandemic way of living changed your mindstate?

KIM: The pandemic was a blessing in disguise for me. Weirdly, it has challenged me to be creative in more ways than I already am. It has also pushed me to put in 1000% more time and effort in projects that I’ve been working on, and also try new things out.  I learned that the power of the internet is real!  A ton of small businesses benefited from it during this time period in terms of support. 

FRENDY: Absolutely. Were you born and raised in New York?

KIM:  I’m not. I'm actually from New Jersey--born and raised! Right now, I reside in Newark.

FRENDY:  Jersey in the house! Was it hard for you to go to the city often as a kid? Or were you able to get constant rides to enjoy all the festivities that were taking place in the Big Apple?

KIM:  It wasn’t hard at all.  I was always in the city! I went to college and interned there so I was in NYC daily. I was a heavy concert goer *Laughs*.  Not a huge party animal, but [I] loved the music and fashion scene there. 

FRENDY:  Which college did you attend? Also, what was your major?

KIM:  I went to LIM College and I majored in Marketing with a concentration in Social Media/Fashion Photography and Design.

FRENDY:  I know that you previously worked for MTV and Complex.  What was your position at those major broadcasting companies?

KIM:  I was a social media coordinator at MTV and at Complex I was a social media manager.  I’ve been in social media my entire career basically.  Besides in my early days when I was at Karmaloop, XXL, Jack Threads and Burberry.  I was still testing the waters at that point in time.

FRENDY:  Your resume is extensive—much respect!  For those who are not aware, what are the duties of a social media coordinator? I’m sure it’s more than just merely posting content on a company’s Instagram page.

KIM:  Social media is a crazy job!  You’re on [call] 24/7 and you do way more than just post. In my experience, I was doing all the photography, producing, directing, editing, photoshopping, interviewing.  The list can go on and on. There’s usually a role for everything I just mentioned, but with social it comes with the territory.

FRENDY:  I know students are usually hired at a company they interned for right before graduating college.  Was that the case for you?

KIM:  I wouldn’t say that’s the case—it really depends if the company is hiring.  My last internship was at Nickelodeon and they were trying to get a head count on their team to hire me. I’m not one to wait around so during that period I started applying to multiple jobs.  I wasn’t being picky because I knew I was just starting out.  Eventually, after a few interviews, I nailed one down with a company I wasn’t too fond of.  Hey, it’s a job at the end of the day. 

FRENDY:  What propelled your move to Nike?

KIM:  Nike reached out to me regarding a social role on their team.  I honestly thought I wouldn’t be able to work for the company since they’re Portland based and I reside on the East Coast. I've always been a fan of the brand, and a huge sneaker lover. So I took the interview, got the role, and luckily for the pandemic it ended up being remote.

FRENDY: Let’s say the pandemic didn’t happen.  Would you have moved to Nike’s headquarters in Portland?

KIM:  I wouldn’t have.  And to be honest, I most likely would have asked if I could work out of the NYC office. I only say this because I love living near the city and having access to it because a lot of the things I do for my personal endeavors require me to be in and out of there. 

FRENDY: “Won’t he do it, yes he does” ::Kanye Voice::  What are the key lessons learned from your previous jobs that stuck with you?

KIM: One thing I learned is that a job doesn’t define who you are. I feel like a lot of times people tend to think their job defines who they are and link it to their identity—that shouldn’t be the case. 

FRENDY:  I totally agree.  Although you’re working in the media field, your love for fashion never faltered.  When did it begin?

KIM:  My love for fashion started at a very young age. I can’t say how young but I remember being a child. I had these paper cut out dolls that you would rip out of these books, and they would come with outfits you can interchange. I remember not liking any of them so I would get some paper then trace the dolls in order to get an accurate measurement to draw new outfits for them. I would say that’s when it all started. I always knew at a very young age that I wanted to make clothes.

FRENDY:  *Laughs* Such devotion at a young age. Passion is the key to everything in life and it’s so good you found yours early on.  What are your favorite brands at the moment?

KIM:  I would have to say Louis Vuitton, Balenciaga, Aimé Leon Dore and, of course, Off White.  I never thought I would say Louis Vuitton, but since Virgil [Abloh] stepped in, I must say they have some amazing designs. Balenciaga has had some really dope pieces.  I’m really loving their oversized looks—I’m biased and love oversized/baggy clothing. Aimé because I love the creative route they are taking.  Very clean, minimal, and such a great aesthetic.  I’m also a sucker for athleisure though.  

FRENDY:  How would you describe your style?

KIM:  I have a range of styles, but it mainly consists of all black clothing with interesting cuts and fabrics. When I say all black—I mean it. My entire closet consists of all black clothing. I don’t remember the last time I wore color, and when I do it’s mainly on my sneakers. I really love a baggy fit paired with some Nikes or Jordans which is the usual fit for me.

FRENDY:  What kicks are currently in your rotation?

KIM:  It would probably be my Off-White x Nike pine green dunks, Aleali May x Air Jordan “Fortune” 14s and, throwing a curveball here, the Uggs x Stampd collaboration which I mainly wear to walk my dogs.

FRENDY:  That’s a curve ball for sure *Laughs*.  What is the purpose of your brand, Girls Who Dress Like Boys?  Obviously the name explains a lot, but is there a deeper meaning behind the moniker?

KIM:  *Laughs*  Right, but I had to be honest!  The purpose of the brand is to create a community and space for women who love sneakers, streetwear and sportswear. It's a brand and community that breaks gender norms. Women love our stuff but so do the men. It’s funny because a lot of girls will message us saying their boyfriend stole their hoodie or jacket, which we all know is usually the opposite. I also get DMs about how they can relate to the brand name and how in a lot of ways the brand spoke to them. 

FRENDY: There’s nothing greater than hearing positive feedback from supporters.  Is GWDLB only offering merchandise?  Or are you also planning on doing much more with the label such as curating events, etc?

KIM:  Yes, for sure!  We plan on doing much more than just merchandise. I have a ton of ideas and my team (consisting of 2 people) keep me level-headed because I really reach for the stars. It’s a gift and a curse *Laughs*.  There has been talks about curating events and much more but we’re being mindful of the pandemic.  Hopefully when the time is right you’ll see more of that side from us!

FRENDY:  Looking forward to it all.  On January 4th, 2018 you shared an Instagram post stating: “Start A Movement.”  Was that the moment you decided to embark on this new creative venture?

KIM:  Woah, you really dug around! I always knew GWDLB was going to be something much more than a brand. I wrote that because I wanted to inspire others to start their own projects, side hustle or whatever you want to call it. There’s a lot of room for people in this world to do dope things, and if we can help facilitate that then we're here to support.

FRENDY:  Thank you, thank you.  I put my heart into this and I really love what you’re doing—I had to come correct.  In your opinion,  what is it about menswear/streetwear that intrigues women all around the globe?

KIM:  I would say as women we can wear anything, and I don’t think just because something is made for a man it should only be worn by men. There’s something really intriguing about women putting on men’s clothing and feeling confident in it. Now, streetwear is a very male dominated area. I think when it comes to that, women tend to gravitate towards it because there is a lack of representation of them there.

Clothing is clothing to me. Anyone can wear whatever it is they want. Whether it be women wearing men's clothing or vice versa. It really doesn’t matter as long as you’re confident and happy in whatever article of clothing that is.

FRENDY: At the end of the day, it’s what’s in you not on you.  Back in 2016, you had a minimalist clothing brand titled Arevalo && Company.  Are you still working on it?

KIM:  Yes, I still work on the brand with my fiance.  However, my main focus has shifted to GWDLB. There's momentum there and crafting a brand is a ton of work!  I had to learn to prioritize so I don’t stretch myself too thin.  With that being said, there are a few new pieces for Arevalo that are currently in the works so you can look out for that in the near future.

FRENDY:  Bet!  Behind every great woman there is an equally great man.  I love the relationship you have with your best friend/fiance John Vincent.  Was it love at first sight?

KIM:  *Laughs*  Oh God, the relationship questions!  We were and still are best friends—I've known him since the seventh grade. We spoke to each other all the time and were around each other a lot. High School hit, and next thing you know we’re in a full blown relationship.  So yes, kind of love at first sight.

FRENDY: Jeeez! Since the seventh grade.  I saw that John was recently named the youngest vice president of Columbia Records.  Where were you guys when the news broke out?

KIM:  *Laughs*  We were home hanging out—it was exciting!  Our families saw him on TFC, which is a Filipino news channel in the Philippines and he was all over it. I’m genuinely happy for him since he’s born and raised there. It’s a huge accomplishment especially since there is a lack of Filipino representation in the music industry.

FRENDY:  Shout out to my dude [OVO] Niko one time. Congrats to him! You’re of Filipino descent as well right?

KIM:  Yes, I’m Filipina.  A lot of people think otherwise *Laughs*.  I’m born and raised here in the United States, but lived and went to school in the Philippines from the age of five through seven.

FRENDY:  Awesome!  I was born in Haiti and moved to NYC when I was seven-years-old. One more relationship question *Laughs* : how supportive is your fiance when it comes to your personal endeavors?

KIM:  He’s very supportive in everything I do and continuously pushes me to do more with my talents. Low key he’s like my manager *Laughs*.  He helps me on the business side of things, and I can always go to him for his advice or opinion on anything that I’m working on. 

FRENDY:  In 2018, you put me on to rapper Coi Leray before she really blew up.  How’d you get involved with her music career at such an early stage?

KIM:  Coi! I love her.  One of my best friends, D'anthony, actually manages her.  One night he brought her to our apartment to vibe out.  We all knew she was a star from that day alone. The team was very small when she was starting out.  Since I have a photography background, I was able to help out on a few shoots by taking BTS photos of them. The rest is history clearly because look at her now *Laughs*.

FRENDY:  Are you still in contact with her team?

KIM:  Yes, I'm still in contact with her manager since he’s a close friend. He's usually out in Los Angeles, but when he’s around we’ll grab dinner and catch up.

FRENDY:  How do you balance your work and romantic life?

KIM:  It’s really not hard. We do dinners often and make sure to take trips every couple of months—nothing crazy. When couples say they can’t balance work and their romantic life I really don’t understand how. It’s not that difficult. Anyone can find the time to dedicate to their significant other. The real question is if they want to or not.

FRENDY:  Bars.  What advice would you give to young women who are trying to dip their toes in the media/fashion world?  Especially during this unique covid situation.

KIM: I would say: use social media to your advantage. If you’re interested in fashion, post about fashion, and showcase your work. Companies aren’t just looking at your resume nowadays. They also take your social media account into consideration—especially during these times when the majority is remote.

21C / Delta

Ever since I began my journey at Delta last year, I started noticing how much it is loved by an assortment of rappers. I initially was pleasantly surprised when Portland’s own Aminé gave the thriving airline a huge shout out in his Limbo standout cut entitled, “Shimmy,” where he unapologetically stated: “just ‘cause you bought that vintage Margiela/ don’t change your flight from Spirit to Delta.” The latest potent lyricist that has decided to totally sh*t on Spirit Airlines, and big up the Ed Bastian-led company is Jack Harlow.

Found in the Louisville-hailing spitter’s stellar debut album That’s What They All Say, “21C / Delta” deals with Harlow’s romantic encounters. In Delta, specifically, Jack witfully compares his b- *coughs* fine specimen of a woman *coughs* to, yes you guessed it, Delta Airlines. “She ain’t flying in Spirit, she’s a Delta b*tch not the kind with the pyramids,” he playfully raps. I don’t know what it is, but Spirit has to step its flying game up (saw what I did there?).

Speaking of traveling, shout out to all my peeps who’ve stopped me at Terminal 4 in JFK. It’s always a pleasure talking to y’all even if it’s just for a minute. Shoot, let’s get some pics going so I can start the airline version of my Bape couch pics series. Let’s call it:  #FlyingWithFrendy (haha).

In any case, listen to Jack Harlow’s “21C / Delta” track below. Make sure you check out the remainder of his album as well—you won’t be disappointed.

Red Table Talk W/ Kid Cudi

Mr. Rager himself, Kid Cudi is the latest guest on Red Table Talk, starring Jada Pinkett Smith, Willow Smith and Adrienne Banfield-Norris.  The Facebook sponsored American web series is known for its intimate conversations with some of the industry’s most influential figures. This particular episode touches on mental illness and addiction.

Aside from cooking up groundbreaking tunes, Cudi was known as the jokester during my time working with him at BAPE.  One would of never thought he was dealing with inner demons—especially after his skyrocketing success in the music and television industry.  “Well, That’s where most of the bad stuff came in because I had to live up to be this person,” Scott states after he was asked about being the hero of an entire generation. “It’s like doing a comedy, but you’re miserable. It’s like my life was this show and I was always supposed to be on.”

Furthermore, the former “How To Make It In America” star spoke of how he used drugs during his depression as an escape because no one was there to mentor him.

Fortunately, Cudi has been off cocaine for about two years and is now looking to consistently hum his way back into the hearts of adoring fans.  While you’re waiting for some new entrancing tunes, check out the clip below:

The General

Whenever I was asked about my work experience at BAPE in past interviews, I always made sure to mention that I got the job after my third attempt. Heck, I even briefly spoke of the Busy Workshop employee who actually took interest in my resume, which eventually was passed on to the higher-ups. With the creation of this #FrendyOriginals series, I thought it was the perfect time to further reveal the major players who aided me in landing a coveted spot at the shop. It is my absolute pleasure to finally introduce the man who hired me at the stand-out SoHo establishment: the former Ape General himself, Michael Vincent.

My BAPE NYC interview was easier than MJ playing a one-on-one basketball game against Stevie Wonder (no disrespect). For starters, I knew everything about the Japanese luxury streetwear brand. Secondly, Mike and Zuki—NIGO’s right-hand man and former BAPE NYC general manager—were extremely chill so there was no pressure causing me to get out of character. Truth be told, Michael was the person who assigned me to work on the second floor. Mike worked at the shop since its opening in December of 2004. He later resigned in 2007 to pursue his entrepreneurial endeavors.

I recently sat down with the seasoned creative merchandiser to discuss his BAPE beginnings, love of streetwear, and find out what he’s currently doing in the corporate retail industry. Check out our conversation below:

FRENDY: This is the first time we’re having a full on conversation in years. Crazy how life comes back around.

MICHAEL: Hey, Frendy. What’s good?! Yes, it’s been a while indeed. A lot has happened since the BAPE days—crazy to think that it’s been over 10 years now.

FRENDY: You want to know something crazier? I think you interviewed me for the job on this exact month in 2006? *Laughs*.

MICHAEL: Yes, I remember—it was hoodie season and we were building up the team for the holiday shopping rush. BAPE mania was still prevalent in the city. I’ll never forget when you walked down to the office for the interview. You had on a huge leather jacket, red shirt, black trousers, some pointy loafers. And back then, you had dreads—definitely not something you forget.

FRENDY: Swag *Laughs*. I can't believe you still remember that! Yeah, I had my signature braids back then. And for sure, I was definitely dressed like I was heading to the club—I had no other choice but to go all out because this was the job I always dreamed of getting. What did you honestly think of me before we spoke?

MICHAEL: To be honest, I had a stack of resumes. We were shuffling through them the previous week. I was looking for someone that was unique. Your resume actually fell from the batch because I think you had attached a modeling photo. Seriously, I was like ‘WTF?! Who does this? You know what? Get him in here! Let me give him five minutes to make a case.’ From there you came in and answered all the questions, and I thought you would bring a good vibe to the team so we pulled the trigger.

FRENDY: Holy! *Laughs* I totally forgot I attached my photo to the resume. Honestly, I gave my third resume at the shop after leaving an interview with Abercrombie & Fitch. I was tired of working at the NBA Store on Fifth avenue at the time, and I was trying my best to get another gig. After my failed attempt to work at A&F, I decided to go downtown and try my luck at BAPE again—I had nothing to lose. Thank god I made that last minute decision.

MICHAEL: Yeah. I guess after that day you became the longest tenured employee at BAPE US.

FRENDY: Amazing. How exactly did you land the manager position at BAPE US when it first opened? I could imagine there were so many applicants for that gig.

MICHAEL: I actually didn’t apply for the manager position. I was actually on my way to medical school—I was only looking for a summer job at that point, and I had known the shop’s manager. I was brought in to do only sales. I was able to go from sales to floor manager, then make it back to the office for a short period of time.

In retrospect, a summer job in a brand that I truly enjoyed has become a career in fashion retail—I haven’t looked back since.

FRENDY: Wow. It all makes sense now. I took a look at your resume online, and it showed that you graduated from Rutgers University with a Biological Sciences degree. What captivated you to remain in the fashion retail industry?

MICHAEL: I’ve always been into the whole streetwear scene before I got to BAPE in 2004. I grew up like any other kid watching Michael Jordan and tried to be like him, rocking all the Air Jordans—actually, the sneaker that really got me into the biz was the Air Max 1. But that’s another story in itself. To make a long story short, MJ and his kicks got me ingrained into the culture of music, fashion, etc. I just fell in love with everything that had to do with it. During college, my roommate and I were actually resellers—that’s how I met the manager at BAPE back then because they were buying Nike SBs from us. So before that I’d say the entrepreneurial spirit was already in me and the intrigue of the fashion retail business had started.

When I was at BAPE, all of those just fused seamlessly. I wanted to learn more about business— not just the hype aspect of the retail game, but the operational efficiency and product design aspect of it. So what exactly captivated me? I’d say a love for everything that impacts the culture, and the desire to understand it in a 360 degree perspective.

FRENDY: Who are you referring to when you mentioned “they” were buying Nike SBs from you and your roommate? You meant the entire BAPE crew, or just the manager there at the time?

MICHAEL: I’d say a majority of the crew.

FRENDY: Damn, that must mean you had major heat to sell to the very first staff of the BAPE US. What got you into sneaker selling?

MICHAEL: During the early 2000s, it was all about retro Js and Nike SBs. It was peaking at that time so we were able to get our hands on all the heat. What got me into sneaker selling? Easy: so I could cop the next fresh pair. As a college student in a ramen noodle diet—I had to figure out how to cover tuition and the kicks.

FRENDY: I feel you. Were you camping out for shoes, or simply ordering them online?

MICHAEL: Mostly camp outs or [ I ] made deals with shop owners for some backdoor deals. Camping out was actually another reason that got me really into the fashion retail business. I remember camping out for BAPE Superstars at the Adidas Originals store on Wooster Street back then. It was brick outside. And I must have been number 10 on the line—they only had 6 pairs on sale! After that moment I said ‘fuck it! I’m not doing this shit anymore.’ *Laughs*

FRENDY: Rutgers [University] is located in New Jersey. Are you originally from there? I’m asking because you’re a trooper if you constantly commuted all the way from Jersey for some kicks in the city.

MICHAEL: Back then, yes. We drove in from New Brunswick for that sneaker camp out I spoke about earlier. When I wasn’t in school, I was living in Jersey City, which was a quick train ride to the New York.

FRENDY: I got you. Your infatuation with the fashion retail industry grew to monstrous proportions after landing the job at BAPE. What did your parents think when they found out you weren’t going to med school? Were they disappointed?

MICHAEL: Definitely disappointed! I don’t blame them though…If I was them I would be disappointed too. I think the fear and disappointed feelings eventually dissipated as they saw me climb up the ladder. Also, they knew I was able to afford to put a roof over my head. I know that their disappointment was just their way of protecting me, but I also knew I had to pursue what I really wanted to. And hopefully the dollars eventually rolls in.

FRENDY: Since you already knew the manager at the shop, did you even have to go through an interview process to get the job? Who was he?

MICHAEL: His name was Martin. I had to go through an interview—it was super chill and laid back. I think I started a week after the interview.

FRENDY: What was going through your mind on the first day working at the shop?

MICHAEL: I think the normal feelings you’d get when starting a new job: nervous. Making sure I don’t fuck up *Laughs*. There was also a feeling of like you were a member of an exclusive club.

Wait a minute, I actually remember the first time I fucked up. It was maybe only after one month, I screwed up royally behind the register. Not sure exactly what happened, but the customer basically paid a $1000 short—I had to chase them down to get the rest of the money *Laughs*.

FRENDY: Damn! Were you able to track the customer down?

MICHAEL: Yes. I got the money—and still had a job.

FRENDY: What are some of your favorite moments from working there? Did NIGO stop by often?

MICHAEL: I had a bunch of moments, and definitely a lot of memories from the shop. I was able to meet a lot of influential people through BAPE that are still in contact with or doing business with me. My favorite moments were going to Japan. Being able to see the new products, and placing the orders for the next season. Seeing where the brand originated, and meeting the core group behind the brand in Japan.

NIGO would drop by the shop often in the beginning—usually when there are events like the MTV Video Music Awards happening.

FRENDY: Truth be told, I was really inspired to land the job at BAPE after I saw NIGO and Pharrell looking fresh as hell in their respective gear on the red carpet of the 2006 VMA awards in NYC.  I believed they stopped by the shop before they went over to Madison Square Garden where the ceremony was held. I didn’t know how I was going to get a job at BAPE, but I was extremely determined to *Laughs*.  Incredible things happen when you dream big.

MICHAEL: Dream big. High rewards. The brand definitely help launch my career in the correct path. Having the experience working at BAPE has helped me help run other companies and start my own business endeavors. Those early years definitely laid out the foundation to what I am doing now.

FRENDY: What was the real reason behind your departure?  Was it because you wanted to expand your company at the time, Mike23?

MICHAEL: Yes, that’s one of the main reasons. I wanted to continue my own personal and professional growth. I had a opportunity to expand my knowledge outside of just running the store, or doing the seasonal buys. It was a chance for me to take everything I’ve learned up to that point and take my own spin to it.

FRENDY: Can you tell me a little bit about the company?

MICHAEL: MIKE23 was a brand that was a tribute to Michael Jordan. The idea was of MIKE23 was conceived by Scott Nelson. Scott and I saw a void in the market that wasn’t being filled by any other brands. A majority of people back then wore Jordans, but didn't really wear the Nike gear that went with it that much. So we went out and created the brand with a lifestyle perspective. We made everything from clothing to sneakers, and even some furniture. We actually had help from another fellow BAPE alumni, Mike A.

FRENDY: Shout out to Mike A.  He’s such a great guy.  What caused the company’s demise in just one year?

MICHAEL: The brand was going well. Nike sent [a] C&D. Nike is more lenient these days. But I probably can’t talk much about the details of that part.

FRENDY: I totally understand.  After that occurred, did you somewhat regret leaving your stable position at BAPE US?

MICHAEL: No, I had no regrets—I was perfectly fine with my decision. Growing and my knowledge was more important for me. I’d only go back if I can have a significant contribution to the brand. And as long as you are relying on someone’s signature for a bi-weekly check there is no such thing as a stable position.

FRENDY: That’s a fact!  What were your next steps after MIKE23?

MICHAEL: I definitely had the entrepreneurial drive. I’ve been watching people succeed with their own brand or retail shops. I knew that in the long run that’s where I wanted to be. I also had to humble myself—I knew that I had to continue my fashion retail education.

BAPE and MIKE23 was all streetwear and hype. I wanted to get down to gritty side of retail. I really wanted to understand the store operations side and buying side of things so I ended up in Training Camp. After that experience I saw the shift to E-Commerce so I went on to work for a startup called JackThreads. Unfortunately JackThreads folded after a few years so I decided to run my own business.

FRENDY: I do actually remember seeing you at Training Camp one time *Laughs*. Your determination to be successful in the retail industry is commendable.  Life has a way of humbling us down, which inadvertently enables us to freely learn whatever that is needed to level up. Congrats on your new business venture! Are you running a new shop?

MICHAEL: Yes. In Indonesia to be exact. There's a growing population of highly active youth who are really into the sneaker/streetwear scene. So [by] expanding ‘Invincible’ into Jakarta, I’m going to be bringing brands and tiers of footwear that's never been available to the country. After almost a decade in this industry, I think giving back everything that I've learned to not just a community but a whole different region was just the next stage in my career.

FRENDY: Such a powerful move.  Life is all about giving back and you’re doing just that with your passion. When is ‘Invincible’ scheduled to open in Indonesia?

MICHAEL: End of October or Early November. We’re in the middle of construction and receiving merchandise so probably won’t know until another week or two.

FRENDY: Definitely keep me updated with that information.   Do you think there’s a huge difference in the streetwear/sneaker industry today compared to when you first got in the game during the early 2000s?

MICHAEL: Yes, its beyond huge! From the consumer side and business side of things. Major corporations after BAPE started to cater more to the streetwear scene or lifestyle side of things. Streetwear has become a business. Roles have reversed. Big fashion houses are now doing street looks and selling for luxury prices. From a consumer point of view social media has changed personal individuality, the resell game, the way brands communicate to their target audience, and most importantly, the speed at which info spreads: trends surge and die at a faster clip.

FRENDY: What are you thoughts on the uprise of “merch” gear in the industry as a whole? As you can see, more musicians are conjuring up their on line.

MICHAEL: I have no problem with it. If done creatively it can be a good thing. I think Kanye first started the trend back in 2013, and probably peaked in 2016. To me it's just another trend that’s executed properly by a few artists who have interactive pop ups that gets the crowd excited. But as more and more people made their own merch, the novelty of it died down fast. And some of the limited products created more hype for the next artists to do it due to their resale value. But it was only a matter of time just like any trend to get ripped off by the likes of Zara and H&M.

Image via Lipstick Alley

FRENDY: Speaking of trends, what are your favorite sneakers on the market right now?

MICHAEL: Personally, I like What Nike is doing with the React line for now and what’s coming out in the next few seasons. I always got a pair of AJ 1’s around. I like how Adidas is pushing the envelope with 4D outsoles. Dude I like a lot of sneakers *Laughs*. Might be biased here, but the ‘Invincible’ 4D. The go to right now.

FRENDY: I asked you that question on purpose *Laughs*.  How many pairs of kicks do you even own?  You’re Instagram basically serves as your shoe flex platform.

MICHAEL: I own enough let's put it that way. I honestly don’t know. Being in this industry has its perks. So things add up easily. Let’s just say I got a warehouse. I probably got Wu Tang Dunks in there back from when I worked at Training Camp. Kanye BAPES and NERD Bapestas. A ton of samples that's been gifted or projects that I’ve worked on. And things that go back to mid to late 80’s.

FRENDY: Is it safe to say you’re still in the reselling game?

MICHAEL: Yes of course. Now I’m buying things directly from the source itself and flipping it in my own shops or establishments that I’ve worked for. That “resell” mentality that I developed has helped me succeed in the corporate level and on my own personal endeavors.

FRENDY: What a story!  Mike, I have to say I’m incredibly proud of you for manifesting your dreams into reality.  Do you have any advice for anyone out there who’s stuck in finding what their own passion is?

MICHAEL: This may sound cheesy, but you got to follow your soul. People say follow your heart. But you got to dig deeper into yourself. Do it for the passion and the “why” you are doing it and never lose sight of that. And most importantly, do what you believe is right.

Get In Line (BAPE Edition)

Last Saturday, eager fans, parents and resellers alike stood up for hours on SoHo's Green street to get their beastly hands on the new items from BAPE's latest collaboration with adidas originals.  The homie Racks Hogan was in attendance with Complex to document the madness that ensued.

Pardon my bluntness, but I'm surprised BAPE still has crazy lines!  I'm not going to lie, though, the pieces from this particular release are fire.  Thank goodness I don't have to deal with the commotion anymore--don't get me wrong, I loved chopping it up with all of you, it's just that after eight hours of constant chatter, a brother gets tiyad! (had to break out the patois to fully express my emotion.)

In any case, I'm still in these lavish, cobblestone streets!  My new FRNDY LMRN stickers are posted throughout the beloved area so if you see one tag me on the gram.

For now, check out the humorous clip below:

Shemoi's Big Move

In order to accomplish a great feat, sacrifice is needed. Whether it’s dedicating an ample amount of time to perfect a craft or cutting certain individuals off from your inner circle, a subtraction of some sort is necessary to enhance the chances of accomplishing a mission.  Shemoi Gidden did just that.

The 22-year-old Lensman departed from his comfort zone of NYC to soar with the stars in Los Angeles.  Shemoi’s move may sound a bit cliché, but his rapid success is truly something to behold.  In less than a year of living on the west coast, the Portland, Jamaica native has already photographed more celebs than all of the Paparazzis’ in SoHo combined! From snapping Instagram’s hottest sensations to multi-talented celebrities like Keke Palmer, Shemoi is well on his way to possibly become La-La Land’s very own version of Mario Testino.

I recently sat down with the thriving shutterbug to talk about his life in NYC, love for photography, the motivation behind his major relocation and find out exactly how he befriended all of these celebs.

FRENDY: Man, I am extremely proud of you. Your success thus far is not a big surprise to me because I saw something special in you ever since we first met at BAPE. How are you taking all of this in?

SHEMOI: Well, I’m taking it in pretty well. I’m basically speaking things into existence and then living them shortly after. If I tell myself that I’m going to be the greatest at what I do, believe it and have the drive for it, then it’s going to fall into place and eventually happen.

FRENDY: I totally agree with you. When we initially got acquainted 4 years ago, you clearly expressed your passion for taking photos. When did your love for photography actually begin?

SHEMOI: I fell in love with photography when I came across a famous photographer named 13th Witness on Instagram around 2012. I fell in love with his work because he had an uncanny method of capturing a photo in a way that it draws your attention to every detail.  He inspired me so creatively and I realized that shooting photos isn't just about capturing an image, it’s about giving that image a certain character and lifestyle to it .

FRENDY: What was the first camera you started shooting with?

SHEMOI: I started off with a Canon t2i. After making some good money I ended up getting a Canon 7D.  I hated that one so I saved up to buy a Canon 5d mark III.  Now I shoot with a Canon 5d mark III, mark II, Sony a7s for video and the big boy himself a Canon 1dx mark II.

FRENDY: Are there any specific features you look for when purchasing a camera?

SHEMOI: Basically full frame and fps for video. You need both for everything.

FRENDY: You’re originally from Jamaica and I know how skeptical Caribbean parents can be when their child has an urge to go down the “risky” creative path.  Did you receive any sort of criticism from your parents about your dream to become a professional photographer?

SHEMOI: Oh, my mom didn’t take me serious one bit!  I tried my best to show her that my career choice can take me places, but she wouldn't budge. It only took for me to pack up my things, leave the house and move to state where I was completely alone for her to see that I mean business.

FRENDY: Much respect for taking that bold step. When did you move out West?

SHEMOI: I moved out on January 1st, 2017. I literally did a “new year, new me“ at the time and I only told 3 people I was leaving.  My mom was included in the 3.

FRENDY: Yeah, I had no clue you left for California until I saw you consistently take new pics in a sunny, palm tree-filled setting *Laughs*.  Did you have any connections in LA prior to moving there?

SHEMOI: Yeah, I felt like I went to the wrong state all my life . LA is where I should of been years ago because I wasn’t happy at all in New York to be honest.  I wasn’t around people that were willing to take risk or ambitious like how I am. It was the biggest turnoff to me about NYC.

I met people in the year of 2015 that kept on telling me to move to LA until i was just like, fuck it, it won't hurt.

FRENDY: Those people were New Yorkers or Californians?

SHEMOI: Californians.

FRENDY: So since moving to New York at the tender age of 6, you felt like you didn’t belong there?

SHEMOI: Well, at the time growing up I didn’t know my worth until my high school days.

I never knew I was going to move to LA but people just said that I belonged in LA all this time because of how happy I’ve been since I moved here.

FRENDY:  I’m guessing you didn’t leave any real friends behind in New York?

SHEMOI: It's not about having real friends. I had to figure myself out not just as a person, but also a businessman.  I needed to make sure that I’m on the right path and if someone was my friend they would understand why I moved and look it as motivation. This world is tough and I’m all about helping people, but I can’t help people when I need to help my self. All I want in life is to be killing it and look over to the side and see my brothers killing it. And as harsh as this may sound I have to go by my word that I can't be around you if you’re not driven by anything, because that can bring me down. The last thing I want in my life is to impede my development.

FRENDY: What do you love about LA (besides the babes, of course)?

SHEMOI: Man what is there not to love about LA , opportunities is just in arms reach , it only took me a month to meet people that were already on, like really on. All it takes here is for you to just meet one person that believes in you, and wants to help you with your aspirations and dreams.

FRENDY: What sets of events occurred that allowed you to work with so many Instagram stars and celebs?

SHEMOI: I was introduced to a man named Eric Galen, who is the one guy that believed in me to start it all. He's very well connected, and a lot of his clients are the biggest influencers and celebrities I wouldn't even dream of meeting but he makes it all happen.

FRENDY: Do you remember your very first shoot in LA?

SHEMOI: Yeah man, I could never forget that! Before moving to LA I was prepping myself to shoot for Zanerobe, and I thought it was a good idea to change the scenery and go out to the desert . We brought out jeeps, drones, real katanas, etcs we did a lot that day.

FRENDY: Who is your favorite subject to shoot thus far?

SHEMOI: I don't have a favorite subject to shoot -- I think it's better to say I like to capture the lifestyle of a subject. I feel like my photos tell you a lot about the person I shoot just on the way how I center the person in the image to focus the viewer's eyes, giving the intimacy of the subject and the viewer.

FRENDY: I saw that you just came back from the first weekend of Coachella 2017.  Did you go for work or leisure?

SHEMOI: Ah man! Coachella, Coachella, Coachella I look forward to that weekend for so many reasons.   It's mainly for the connection aspect of it and you also get to meet some of this biggest artist that kills the game on a more personal level.  Plus you get to make money depending on your profession.

FRENDY: How long are you planning on living in the City of Angels?

SHEMOI: LA is my home now, I can't see myself living in New York anymore.  If you fly first class on a regular basis, would you go back to flying coach? I definitely won't!

FRENDY: Without photography, where do you think you would be in life?

SHEMOI: I'll prolly be lost!  Still in school, hating life and going by the same routine for a long period.

FRENDY: What can we expect from you in the near future?

SHEMOI:  It's for me to know and you to find out brother. *Laughs*

Dillon Hughes For FRNDY LMRN

Those who follow me on Instagram will remember my historical Frendy's Bape Couch Countdown  hashtag, where I sat down next to all of the beautiful people that showed me extreme support throughout my years at Nigo’s former brainchild.  One of the stand out individuals featured is my lil’ bro Dillon Hughes whom I refer to as Beizus (an inside joke made from his similar traits to Justin Beiber combined with his immense love for Kanye West).  I have known the budding creative for about 3 years now and his growth is truly commendable.

Born in Long Island, Dillon grew up in a stimulating environment.  He states, “my parents were constantly playing music or movies growing up. Their musical taste ranged from Jimi Hendrix to RUN DMC.  They would have me watch old school movies and documentaries on anyone, from James Dean to Muhammad Ali”.  Furthermore he added, “my parents supported me in all of the outlets I was involved in. All of the hardworking/creative mindset they embodied has had a huge influence on me.”

The strong support system that Dillon was blessed to have led him to become the free-spirited trendsetter he is today. Biezus now runs DillonHughes.com which serves as his very own hub providing tips and inspiration on everything style. He confesses, “my ultimate goal in life is to become successful in all of my endeavors.  I believe that anything is possible as long as you have patience, put in the work and have unrelenting faith.”

Photographed by Corey D'angelo

Max B: The Real Story

Merry Christmas everyone!  Y'all been rocking with the kid for quite some time now and my appreciation runs deeper than Richie Rich's stocking full of gifts.  To commemorate such blessed occasion, allow me to present a special piece on Charles Wingate better known to the hoods of the world as Max B.

For years now there has been tons of speculations surrounding the Harlem street legend but as you know there's two sides to a story and then the truth.  It is my pleasure to introduce the homie and fellow BAPE employee Erick Shaw who just so happens to be related to Biggaveli.

Below is the transcript of our brief sitdown pertaining to his immortalized cousin:

Frendy:  You've been working at BAPE for about a year now and it was only 2 months ago that I found out you were related to Max.  I'm assuming only a few individuals know about your relation to him?

Erick:  Yeah.  It's funny how people come across or figure it out lol.  I usually do a good job of keeping it a secret.  The only people that really know that I'm related to him besides my family obviously is my closest friends.  They actually got to meet him.  For those that don't know and aren't aware, he and I are 1st cousins.  His mother and my mother are sisters.  My mother being the baby and his mother being the eldest female out of 8 kids.  We make up 10 grand-kids so it's a big family lol.

Frendy:  What's your fondest memory of Max?

Erick:  I have a few fond moments of my cousin and I.  It's funny because he considers me his favorite so I take that to heart.  One memory I have is when I was little, his sister and I used to always come home from school and play Super Mario on Nintendo.  We'd get to the last level and no matter how hard we'd try we could never beat it.  Charlie would come from outside doing whatever he was doing in the street and we'd tell him to help us out.  He'd beat Bowser in 2 minutes flat!  Made it look so easy lol.  Another memory that I have with him is when I graduated High School and he surprised me by showing up.  Everyone was so shocked to see him.  Here I am carrying a normal convo with him as if it's nothing while everyone's jaws are dropped.  That was a pretty cool moment for me.

Frendy:  For those who don't know, explain Max's relevance in Hip Hop and how did his nickname "Biggaveli" come about?

Erick:  Well, that name comes from 3 artists.  Bigga is Biggie and Jigga is Jay Z and of course Veli at the end for 2Pac.  Those were the artists that he looked up to coming up and that's how the name came together.  He does everything to the max so "Max Biggaveli".  He's responsible for alot of the lingo in New York including the iconic word "Wavey" and "Owww".  Max put out hood classics like the "Public Domain" series, the "Domain Pains" series and of course mentoring French Montana into what he is today.  And to think, he was primed to be something big.

Frendy:  Did you know much of his street life?

Erick:  I was still pretty young to comprehend his street activities.  As I got older, I started to piece things together.  He spent alot of time in and out of jail with his two brothers Michael aka "Mike Murder" and Eric (who was murdered).  Charlie was the only brother out of the three to have both parents around (for the most part) but the streets still called his name and majority of the time he answered. 

Frendy:  To be honest, I really don't know the set of events that led to Charles' arrest.  Can you elaborate on that situation?

Erick:  Basically what happened was, there were two desperate parties attempting to rob the same person/persons and claimed that my cousin was the mastermind behind it all.  Mind you, he wasn't even present at the time.  If my knowledge serves me right, he was doing shows when it happened.  If I'm correct, Max was found guilty for 9 out of 11 counts for Manslaughter and Conspiracy to commit robbery.  SMH, It truly hurt me because before that he was in jail facing a 2 million dollar bail that was later paid.  To just have him home and then I gotta see him go away......sucks alot.

Frendy:  Any update on when he'll be free?

Erick:  There are alot of dates people are giving out.  From what I know, he still has to do a considerable amount of time.  On a positive note, he's got a new lawyer team and is fighting for a retrial.  As for as release date.....that's in God's hands.

Frendy:  Do you still keep in contact with Charles?

Erick:  Of course!  If I'm not speaking to him, I'm speaking to my aunt about him.  Last time I spoke to Charlie was like a month and a half ago.  He was trying to have me work with one of his engineers to  make music and before that he tried to get me to work with Dame Grease.  I can't front Grease was kind of a asshole lol.  That's another story though...

Frendy:  What's Max's biggest misconception?

Erick:  People seem to think that he's this troublemaker but that's not the case.  We all make bad decisions.  He just tried to live his life and sometimes the company you keep can also be your downfall.

Frendy:  Any thoughts of working in the music industry like your big cuz?

Erick:  Like him, music is also my passion.  I kinda want to take a different approach than him though.  Seeing him go through all of this and watching his life change from feeling like you had nothing to having it all and then having it taken from you....that will make anyone open their eyes!  It hurt me so much but at the same time it helped me realize what mistakes not to make, how to move, how to trust, and how people perceive you when you're down.  I learned so much from him and we didn't even spend that much time together because of his lfe decisions.  Despite it all, I still love and want to do music.  If there was an opportunity to work with Charlie I would in a heartbeat!  Not just because he's "Max B" but because I want to keep him close to me.  Keep him out of trouble and bond more as a family, doing something we both love.

Frendy:  I appreciate your time E for giving us a deeper insight into Max's life and your relationship with him.  Any words you'll like to leave with the people?

Erick:  I just want to say thank you to all of your loyal fans that have supported him for years.  Y'all mean the world to him and myself because you guys help keep his work alive.  We just gotta hope and pray that he gets his time to come home.  I guarantee if he does, things will be different.  He'll be staying home for good this time.  But again thank you and stay wavy.