Ty Dolla $ign has unleashed a new song in the form of “Purple Emoji” featuring the newly crowned...feature king—sorry I was not able to articulate that in a fancy term—himself, J. Cole.
Despite its presumptuous title, the single is “R&B” in every sense of the word, as it finds the multi-talented Beach House crooner pouring out his soul to a lover who’s on the verge of dippin’. “I need you, more than eveeeeer, ooh yeah ooh yeah,” he sings. Who knew the sound of desperation could be so dope? Cole’s potent bars is a superb addition to the track’s emotional essence.
Contrary to Purple Emoji’s somber tone, its accompanying visual, directed by Olivia Rose, displays real life couples who are unabashedly tongue wrestling their blissful lives away.
Get in your feelings bag by watching the clip below: