Inspiration at its finest
Constant striving leaves us tired and hopeless. But the feeling of the wish fulfilled leads us exactly where we need to be—without hesitation or fear. They say practice makes perfect. If that’s true, then I stay aware of my mood at all times—training to become the MVP of this game called Life.
What’s going on, everyone? I'm happy to present a blazing new song submitted by rising West Coast artist Kyle Banks, featuring the incredibly soulful Eric Bellinger.
Titled, “Fantasies,” this Meez & Louie Ji produced single encapsulates a poppin’ night out on the town, filled with unadulterated fun and romance. Kyle describes it as an exploration of carefree city life: “Overall, the message of the song is having fun in the city. We’ve all caught feelings for a dancer before.” Shiii, T-Pain ain’t the only one who fell in love with a stripper now!
The musical collaboration between Banks and Bellinger mirrors the synergy of the former Golden State "Splash Brothers" on the court, with Kyle acknowledging Eric as a significant influence on his journey. Their partnership produces a track that feels fresh while honoring R&B's roots. Bellinger’s impact on the West Coast R&B scene is undeniable; with over a decade of experience, he skillfully blends contemporary sounds with traditional influences, crafting hits that resonate widely.
Check out the visual for “Fantasies,” directed by Koby below:
The Yoda of Streetwear, NIGO, has wielded his Jedi fashion skills to somehow conjure up a mind-blowing collaboration with none other than the brand that inspired him: Nike.
As many of you may know, the acclaimed Japanese designer is the founder of A BATHING APE, renowned for its iconic Bapesta, which bears a striking resemblance to Nike’s Air force 1. Due to the notoriety of this shoe, the major American Sportswear company eventually sued BAPE. Fortunately, by the time Nike took legal action in 2023 NIGO had already sold his brainchild brand to I.T, a Hong Kong-based fashion conglomerate. Fast forward to now, and we see the supposed “villain” evolving into a worthy accomplice for Nike as they relaunch the Air Force 3 Low.
Entitled “Escape Force,” NIGO and Nike’s inaugural Air force 3 collection consists of two sneaker colorways ($160 each) and a variety of apparel including crewnecks ($160), T-shirts ($70) and varsity jackets ($650).
Check out the trailer for the revamped Air Force 3 collection below:
The NIGO x Nike Air Force 3 and apparel collection will be available starting September 28th on the Human Made website, at Otsumo Plaza in Tokyo, and at the “I KNOW NIGO TOO” pop-up in NYC. The global release is scheduled for October 4th on SNKRSand at select retailers.
I may be present at the spot in SoHo, who knows?
My friend ISHMAEL, previously known as Ishmael Raps, recently dropped a genre-bending new single that highlights his impressive rapping skills, guaranteed to catch your attention.
Titled "ATTN," the lyricist hailing from Rochester, NY, takes listeners on a tongue-twisting lyrical journey reminiscent of Hip Hop legends like Busta Rhymes and Twista. In its accompanying music video, ISHMAEL, sporting an eccentric outfit and a spiky pink hairdo, stands out among the regular "suits," emphasizing his unique style in every aspect.
I’m incredibly proud of the homie, man. He's truly made significant strides since I first featured him on the blog almost a decade ago. If you've ever wondered why I continue to write, it's for moments like these. Check out what ISHMAEL had to say in a 2014 interview with NYU Local:
Enjoy the video for, “ATTN” below.
Sensational crooner Isaia Huron prefers not to be labeled as an “R&B artist,” yet after listening to his soulfully silky tone one would certainly suggest otherwise.
After a year-long hiatus, the Greenville, South Carolina native has released a blazing new single titled, “Circle.” Trust me, the song clocks in at just 90-seconds, leaving you craving for more—like seriously salivating (pause). Isaia's talent for crafting intricate melodies is simply out of this world.
In an interview with Rated R&B, Isaia stated that the song was made three years ago in the baptism room of his dad’s church. Now that’s what I call an immaculate conception! Its official music video, directed by Caleb Ward, find a *clears throat* stunningly proportioned Nubian queen showcasing her moves while Isaia sings his heart out in a dimly lit studio. Talk about vibes…
Enjoy the clip below:
“The birds don’t sing, the birds don’t sing, they screech in paaaiiin,” Aww man, I know I’m not the only one who can’t stop listening to the unreleased Clipse scorcher featuring John Legend.
Premiered during Pharrell Williams’ Spring/Summer 2025 Men’s runway show for Louis Vuitton, the beautiful yet somber track finds Pusha T and his beloved brother Malice intricately rap about their parents death. Its official title, “Birds Don’t Sing,” derives from Maya Angelou’s book, I Know Why The Caged Bird Sings. The orchestra-filled single is a far cry from the group’s drug-infused lyrics and I’m truly here for it.
“We went through all the ‘cocaine rap’ complaints, the stigma of, ‘All they talk about is coke,'” said Malice in a recent interview. “You get tired of it. Then you realize the people who only look at it that way aren’t even listening to the music correctly.”
Huge love to Push and Malice, man. They are undeniably two of the nicest individuals I’ve ever come across during my years at NIGO’s former NYC workshop.
“Birds Don’t Sing,” is said to be off the brothers’ upcoming album. Shii, I just hope they drop the complete project sooner than later. For now, enjoy the Skateboard P-produced banger below:
Damn, it honestly feels like I’m working at BAPE again; this is the second article I’ve written about the iconic streetwear brand in less than two weeks *Laughs*.
Admittedly, I’m a bit disappointed that NIGO officially left his brainchild back in 2013. The consensus seems to be that BAPE has lost some of its luster (Get it? Since the shoes are patent leather?...nevermind) since the former Ape General’s departure. However, BAPE’s new owner, Hong Kong fashion conglomerate I.T Group, have been making some commendable moves, proving that their acquired label still has global appeal.
Earlier this month, A BATHING APE debuted its first runway showcase in China, gracing Shanghai with a striking introduction of the 2024 Fall/Winter collection. Highlighting its respective sub-brands: AAPE, BAPE BLACK, BAPY, APEE, and MR. BATHING APE. This marks the brand’s third show. It would have been dope if they had one while I was there—just imagine your boy shutting down the fashion show with an exclusive shark hoodie on though!
Peep the full runway show below:
As we all patiently await for Pharrell Williams’ fashion show of his forthcoming Louis Vuitton collection, renowned French documentary filmmaker and Fashion journalist Loic Prigent took it upon himself to release his exclusive backstage footage of Skateboard P’s LV Autumn/Winter 2024-2025 spectacle.
In it, Loic candidly chops it up with the Louis Vuitton team as they explain the collection’s cowboy aesthetic. He even highlights the models who graced the blazing catwalk (shoutout to the boy, Cam Hicks). Shiii, I was so inspired by the show I had my own Yeehaw! moment:
Check out Loic’s captivating BTS clip below (oh, and make sure you turn the captions on):
It’s a Jacquemus summer at the Four Seasons! Simon Porte Jacquemus’ eponymous label has joined forces with the colossal resorts and hotels company to deliver its first store in North America.
Located at Oceans Club Bahamas resort, the Jacquemus boutique will open as a pop-up which will carry “Only At Four Seasons” towels to commemorate the momentous occasion. The Oceans Club’s “Carlo” shop even transformed its aesthetic to provide a one-of-a kind French Riviera shopping experience.
Featuring collections from the luxurious fashion line’s Spring/Summer Ready-To-Wear collection for men and women, the partnership with Four Seasons sees the experience extend to The Ocean Club Resort’s iconic Versailles and Ocean Pools. Jacquemus has designed specific fabrics for the loungers, accent pillows, sunshades and pool toys, all of which are printed with a hand-painted stripe pattern that sees combinations of black/white, blue/white, yellow/white, and red/white.
Want to take part in the Four Seasons x Jacquemus extravaganza at the Four Seasons Bahamas resort? You can book online between June 7 and July 31 here.
It’s been almost 10 years since I left NIGO’s former SoHo workshop, yet everywhere I go, I’m still recognized as “Mr. BAPE.” I’m not going to hold you, the love feels amazing because it proves that my time at the shop wasn’t in vain. The fact that I can touch so many people’s lives (pause) by simply being myself is truly a gift from the Creator. Speaking of gifts, the iconic Japanese streetwear brand has blessed staunch BAPE heads all over Chicago with their very own flagship store!
Located at 113 E Oak Street, BAPE’s first Chicago store welcomes shoppers from Mondays to Saturdays between 10am - 7pm and Sundays between Noon - 5pm. Just like BAPE in New York, the Chicago shop will have its own camo. The brand recruited none other than Chi-City’s don himself, Don C, as the current star of the Chicago camo campaign. Products from the line include signature pieces like hoodies, tees and trinkets in the blue and red colors of the Chicago flag and features the BAPE theater sign graphic as an ode to the theater’s infamous theater signage.
As part of the BAPE Chicago store opening, the brand will also collaborate with local creatives to celebrate their contributions to the community. Check out some flashy flicks from the new shop below:
While you’re at it, click the pic below to purchase items from my OMO merch collection:
Before his death in 1786, the late military leader Frederick The Great stated, “the only, absolute and best friend a man has, in this selfish world, the only one that will not betray or deny him, is his dog.” Those incredibly earnest words have echoed throughout history and still remain relevant til this day in an even simpler form: “a dog is a man’s best friend.” Well, Pharrell Williams’ Spring/Summer 2025 Men’s Pre-collection with Louis Vuitton is offering doggy lovers worldwide a new and stylish method of strengthening the bond with their four-legged pals.
The DOG LVRS collection lookbook showcases “dandy dog walkers” (that’s what the luxury French fashion house call them) in swaggy LV garbs with their fresh pooches (R.I.P to Cudi’s dog, Freshie). So many incredible threads are featured including tailored shorts, fluffy kicks patterned with Dalmatian dots, Canadian tuxedos, dog crest shirting, loafers with bone-charm collar detailing, a double-dog portrait silk souvenir jacket, dog portrait bandanas, LV-branded leather jackets, relaxed tracksuits, hoodies and wool trench coats. What made this spectacle even more special are the dogs accessories—most noticeably a Louis Vuitton monogram-covered dog house with gold trims!
Check out some of my favorite looks below:
Get ready to break the piggy bank for these treats. But then again, our furry little friends are worth every dollar. The DOG LVRS collection is scheduled to drop in-store later this year.
“Best of both worlds, ohhhh” My fault, I got a little carried away there with my singing. As I was trying to conjure up a title for this Vans x Proenza Schouler piece, Jay Z and R Kelly’s 2002 banger “Best of Both Worlds,” came to mind simply because their latest footwear offering—like the song—is a fire blend of two distinctive genres.
The New York City-based luxury womenswear brand and Vans took it upon themselves to create a sleek and elevated iteration of the iconic ‘70s classic Slip-On. Featuring exaggerated proportions in buttery leather, the Puffy Slip-On (no diddy…sorry, I had to) come in three conservative colorways which include Black, Ecru and Resin.
In addition to its premium calfskin leather uppers, the Vans x Proenza Schouler Puffy Slip-On has a custom Proenza Schouler footbed, oversized heel scab, and polished glossed sidewalls. Furthermore, Vans’ infamous skateboarding symbol is etched into the signature rear blocks.
The sumptuous skate slip-ons are available to shop now via the Proenza Schouler online store and OTW by Vans for $200. Good luck!
If for whatever reason legendary rapper Cam’ron stumbled upon this article, he’d probably think its title was somewhat pause-worthy. I can imagine him now saying in his potent Uptown accent : “wow—inner is wild.” Hopefully the header would intrigue him enough to fully dive into the write-up and eventually realize the caption was perfect for the situation at hand (...that was kinda crazy, ngl).
Earlier this month, ATL Rapper/Producer Reese LaFlare released a single commemorating the Harlem Diplomat entitled, “Pink Range Rover.” Featuring Foggie Raw and PM FRVR, the joint is inspired by Cam’s 2002 Billboard hit, “Hey Ma.” Its music video depicts Reese and his comrades talking their sh*t while remaining fresher than ever.
LaFlare’s Rated R Superstar LP is coming soon. For now, check out the visual for his Slade Da Monsta-produced tune below:
Skateboarding sensation Tyshawn Jones is getting ready to release his second signature shoe with Adidas, aptly titled The Tyshawn II.
The two time Thrasher Skater of the Year winner released his first kicks with the global sportswear brand back in June 2019. And just two years later, a low-top iteration (Tyshawn Lows) came out. Now, Jones is taking his tre flips to new heights with the forthcoming collaboration.
Combining Ty’s unique style and Adidas iconic branding, the Tyshawn II features a low-cut leather upper, including dual-layered panels and perforations at the forefoot for durability and breathability. The campaign flicks of the shoe display a white-based colorway with black accents as well as an all-black version.
If you weren’t aware, Tyshawn is signed to Steven Victor’s sports management company. Victor’s (a fellow Haitian, I might add) other notable client is current WBA lightweight champion of the world, Gervonta “Tank” Davis. Jones’ incredible skating prowess was on full display last year in a viral video which showcased him doing an ollie over Steven Victor’s $5 million Ferrari Monza SP2 supercar (talk about great marketing, right?).
The Adidas Tyshawn II ($100) will be released on June 1.
The Bronx’s lyrical bomber A Boogie Wit Da Hoodie recently linked up with fellow boogie down artist Cash Cobain to deliver a wavy new tune in the form of “Body.”
Its accompanying music video, directed by Phil Meyer, mirrors the song’s chill-yet-tantalizing vibes showcasing the two artists on a poppin’ night in NYC, which ultimately leads up to them longing for a sensual one-on-one sesh with a special shorty.
“Body” is found on A Boogie’s latest album Better Off Alone. Released earlier this month, the star-studded project features Mariah The Scientist, Fridayy, Future, Lil Durk, and Young Thug, in addition to the aforementioned collab, across 21 tracks.
Shout out to my guy Dave and his partner-in-crime Vince of 4G for styling A Boogie Wit Da Hoodie with the Chrome Hearts drip which is seen throughout the visual. If you haven’t done so, check out my interview with him HERE.
Aimé Leon Dore has released the latest installment of its fashion film entitled “Doublemint.” Directed by Aristidis and Antonia Apostolopoulous, the three-part visual series features an array of ALD’s Spring/Summer 2024 threads and outstanding collaborative pieces.
The final cinematic adventure, starring the homies Khorey & Torey Mcdonald, highlights Aimé Leon Dore’s luxurious luggage line with none other than Rimowa. The LVMH-owned German baggage brand is known for its rich history of blockbuster partnerships and this one is no different!
Teddy Santis’ brainchild and Rimowa’s two-piece collection consists of the RIMOWA x AIMÉ LEON DORE Chest and the RIMOWA x AIMÉ LEON DORE Cabin. For those not in the know of airline lingo, Cabin bags are considered carry-ons and Chest bags are the bigger ones you check in with me at the counter of *coughs* your favorite airline *coughs*. The handcrafted, Germany-made pieces take on Aimé Leon Dore’s signature green shade. Furthermore, other details include TSA-approved locks, flex dividers, brown leather-made handles, and gold-plated hardware. In the gut of the trunks you’ll find a print showcasing an assortment of ancient Greek stamps originated by ALD that is applied to a nylon-lined interior.
Landing on (saw what I did there?) on May 31st, the Rimowa x Aimé Leon Dore Cabin will retail for $2,670, and the Rimowa x Aimé Leon Dore Chest for $3,880.
Bon voyage!
What’s good, everyone? I am extremely happy to release my final Original Story of 2023 featuring the forever-stylish Adarius Patton. It’s not too often you meet someone with a name like Adarius nowadays, but this is simply an indication of the type of individual he truly is: very rare.
The 31-year-old New York native and I have known each other for more than a decade. Despite having only one short conversation in person throughout the years, our mutual respect for each other has remained stronger than Gervonta Davis’ vicious left hook.
Aesthetically, Adarius fits the bill of someone who works in fashion or somewhere within the entertainment industry. However, beyond the flashy threads and tats you’ll discover an F.I.T graduate who is spiritually rooted with a deep passion for inspiring those around him.
I recently sat down with Adarius to discuss his come up in NYC, working for Dior, worldwide travels and everything else in between. Enjoy!
FRENDY: Adarius, this has been a long time in the making. I remember almost a decade ago while I was walking on Broadway, you stopped me and stated that we were going to work together one day. Here you are now with a feature on my site—I love full circle moments.
ADARIUS: Facts! I always reference the conversation we had that time. It sticks with me till this day—definitely a full circle moment.
FRENDY: How are you? I know you’re a busy man, globetrottin’ and what not.
ADARIUS: I’m doing good, bruv. [I’m] just working like crazy on so many things. Currently at Dior working with different clients. Outside of that, working on my YouTube channel, getting ready to move to London in 2025. I’m also building my own brand.
FRENDY: I’m genuinely happy for you. We’ll definitely talk about your excursions and work-related happenings later on. Are you originally from New York City?
ADARIUS: Yes! Brooklyn—Flatbush to be exact. But I also spent some time growing up in Florida. So I’ve seen all types of crazy shit. These last 11 years I’ve been in the Bronx which is so different from Brooklyn. It’s like I have a piece of home from all over.
Young Adarius
FRENDY: I spent some time living in Flatbush as well during my high school years. For some reason, I always thought you were a Harlem cat. Where was your favorite place to live?
ADARIUS: Honestly, it has to be Brooklyn. It’s so rich in culture and history that it can’t be touched. I have some family in Canarsie so it’s always nice to be on that side of the parks. Plus, you can’t beat all the greatness that comes from BK.
Pop Smoke mural in Canarsie, Brooklyn
FRENDY: Oh, most definitely. I don’t know exactly when we first spoke but I was always aware of your presence in the SoHo area. How’d you discover the Downtown scene?
ADARIUS: Growing up I was always hanging out with older cousins and friends so they were always speaking on the Downtown scene. However, it was truly my uncle who put me on. He was a booster/hustler so he was always selling clothes out his trunk or in the neighborhood. He was the first person to introduce me to luxury and streetwear. I remember Von Dutch, ENYCE and Baby Milo like it was yesterday.
FRENDY: Shout out to your uncle, for real. My dad put me on to SoHo and I never looked back since. What were your favorite spots to hit up there?
ADARIUS: West Broadway where the old BBC/Ice Cream store used to be. Right next to G-Shock. If you're a student of fashion you know that area like the back of your hand. Everyone that was somebody always posted up in that area. It was the place to be—especially during Fashion’s Night Out. Also, my old stomping ground Opening Ceremony on Howard St, BAPE, & VFiles when it was VFiles.
FRENDY: That last line was funny *Laughs*. I feel you though. Do you think SoHo has changed drastically post pandemic?
ADARIUS: 100%! I feel like SoHo has turned into the new forty-deuce. It’s like Times Square on crack! It just doesn’t seem genuine anymore from streetwear to the people posted on the streets. It’s like everyone is looking to be seen rather than to create.
FRENDY: I’m sure there are many people who share the same sentiment. How often do you go back to soak up inspiration that only SoHo could offer?
ADARIUS: Honestly, not often. I sometimes try avoiding SoHo because it’s too overwhelming. If I do go, I’m checking in on my homies who are still working in the area or popping through to see what newness that are in the boutiques. I find myself going more to the Lower East Side [of Manhattan] for pieces now or just copping pieces from places I travel to.
Katz’s Deli in the LES (Getty Images)
FRENDY: You worked at the legendary Opening Ceremony store from 2017-2020. How was your experience there?
ADARIUS: I miss it! Looking back now it’s a blessing to say I was able to be a part of that [establishment]. It was a hell of an experience from being able to meet so many creatives, work with so many brands that are major now, meet celebrities on a personal tip, and connect with the community. There’s no better feeling than connecting with creatives and picking their brain.
First floor of OC in SoHo
FRENDY: Trust me, I totally understand where you’re coming from. According to LinkedIn, you were a sales leader at the shop in 2018. I know it must have been tough to persuade customers into copping fire pieces when there are other equally stylish and knowledgeable sales associates on the floor. How’d you make yourself stand out?
ADARIUS: My tactic was always to be myself. I’m a very personable person so I wasn’t trying hard to sell the brand, but more so focusing on getting to know the client. You can say that helped me majorly in my time there because so many stylists and celebrities appreciated that. They wanted a disconnect from the industry. A sense of familiarity and normality.
FRENDY: What do you miss most about OC?
ADARIUS: I miss the people, the partnerships with the brands, the newness in clothes, and just being excited about the state of the industry. Now, I feel like New York in a sense has resorted to other places for inspiration. I miss when we used to be the source for it all.
Adarius w/ former Opening Ceremony coworkers
FRENDY: About a week ago, Kai Cenat, the number one streamer in the world, gave you props on your style while he was rating his viewers outfits from Instagram. Rapper, Lil Yatchy, was there and he showed you major love as well. When did your love of fashion come about?
ADARIUS: As a yute! I was always inspired by what I saw on TV, film, music and the streets. I looked up to people like Lenny Kravitz, Andre 3000, Pharrell, Johnny Depp and Taz Arnold. Daring individuals who didn’t care what people thought and wore what they love. For me, fashion is art. It’s an expression. It’s a feeling. It's a way of being. Fashion creates character!
YouTube Thumbnail of Kai Cenat’s video
FRENDY: How would you describe your style?
ADARIUS: I remember when people used to ask me this question and I never had a definite answer. But now I feel as though the way to describe it is I see myself more as a chameleon. I don’t have a set look or sense of style because I do everything. My style is always evolving and changing. One day I’m inspired by Marlon Brando, and the next day I can be looking at a Gordon Parks picture and get influenced by that.
Marlon Brando
FRENDY: Are you big on designer pieces or do you prefer digging up thrifted gems?
ADARIUS: I’m truly “Mr.Thrifty Nifty!” That’s the nickname I’ve given myself because that’s all I’ve known throughout my life. Yes, I can buy designer clothes but I would rather not. It’s an incredible feeling when you can find gems around the world and wear them. It’s like clothes that are thrifted have a story to them. It’s rich in originality!
FRENDY: What’s one staple piece everyone should have in their closet?
ADARIUS: Most definitely a nice coat. Whether it’s an overcoat or down jacket, I feel like it can make an outfit. I’m a sucker for outerwear.
Adarius wearing a dope overcoat in Paris
FRENDY: You received a Bachelor’s degree in Business Administration and Management from the Fashion Institute of Technology in NYC. How did that achievement aid in landing a job in the Fashion industry right out of college?
ADARIUS: It took some time—especially graduating college in 2019 and then COVID happening. However, when the opportunity came about I was excited! More so to create and open doors for other black and brown kids trying to enter the fashion industry. I think it’s important for us to be in places such as Dior, or wherever, to shake things up and let people know we are worthy and we belong here. We are the ones setting the precedent for fashion and what’s being heavily marketed so why can’t we be a part of it?
FRENDY: I totally agree. Where did you intern during your senior year at F.I.T?
ADARIUS: I didn’t get an opportunity to intern because I was working full time and going to school full time. I had limited time on my hands. But I feel like OC was like an internship for me. It taught me a lot about the industry, how it operates and what to expect of it.
FRENDY: What is your current role at Christian Dior?
ADARIUS: Dior Sales Ambassador. I work at the 5th Ave location where I cater to new and old existing clients. Making sure I create the ultimate client experience that will keep clients coming back. Whether it’s taking clients to shows in Paris or Egypt, booking appointments to see the archive in Paris, down to having dinners at Cipriani.
Dior 5th Ave store
FRENDY: Blessings. What is your dream job?
ADARIUS: My dream job is entrepreneurship! I want to have my own creative agency, my own clothing brand, and be able to travel the world and document it for the world to see.
FRENDY: Your IG handle, @vacationboii, describes your life precisely. How often do you travel a year? It seems like every other month or so you’re in a new hideout spot somewhere in the world.
ADARIUS: Yes, indeed *Laughs*. I love traveling. It soothes my soul. I travel probably eight to nine times throughout the year. I already have next year planned and sketched in. It’s crazy because people are like, “Damn every week you go somewhere new. I can't keep up!” Traveling is such an experience that it sticks with you for a lifetime.
FRENDY: What are the top three places you’ve visited thus far?
ADARIUS: Hands down Cape Town is one of my favorite spots. It’s beautiful to see Africa in a different light than what's depicted on TV. London because it’s just fire. Lastly, Faro, Portugal because it’s low-key and peaceful. Looking forward to my trip to Japan for 3 weeks at the top of 2024. I know that will soon become part of my top three vacation spots.
Adarius horse-riding in Portugal
FRENDY: How important is it for you to take these yearly trips?
ADARIUS: It is really important because for me it creates this urge to do better, be better, and live better. Moreover, it helps in creating. So much inspiration comes from traveling and seeing what’s out there.
FRENDY: You’re out here looking brolic. I have a feeling you’re in the gym as much as I am. What keeps you motivated on your fitness journey?
ADARIUS: Staying healthy and living long. My family deals with health issues so I wanted to be ahead of the game and beat the odds. Plus, a lot of people don’t know I used to be 240 pounds, which is low-key traumatizing, so I can’t go back to that. I feel like for people who have lost a significant amount of weight, the old you always stays in the back of your mind. You do whatever you can to not go back to something that wasn’t so pleasant.
FRENDY: What advice would you give to anyone who is struggling with inconsistent training habits?
ADARIUS: Stay focused, dedicated, and motivated. Just know you will persevere, you just have to keep going and remain optimistic. Sometimes we are hard on ourselves more than others and that can knock us off our tracks. However, if you continuously breathe positivity into your life things will happen the way you designed it.
Adarius in London
FRENDY: What is the biggest lesson you’ve learned this year?
ADARIUS: That the journey of living life is ongoing. It’s a never ending journey—you're going to learn something new everyday. You just have to be patient and know that things will happen on God's time. Regardless of your beliefs or mantras just be patient and manifest. Everything happens the way it is supposed to happen.
FRENDY: Taking a page from Ray J’s book, if you had only one wish that could be granted, what would it be?
ADARIUS: I like this question *Laughs*. Ummmm…if I was young my answer would’ve been to teleport *Laughs*. But now, I would say it’s to live out every dream that I’ve dreamt of. That’s to travel the world more, create projects for the world to see, and even produce music. Low-key, as a yute I always had the dream of doing something with music. I haven’t touched a studio but always been in love with music and wanted to be a part of it somehow.
FRENDY: With your mindset, anything is possible.
ADARIUS: Thank you, G! Anything is possible for us all. Also, big ups to you as well. I always admired your work ethic and relentlessness. When I said I told everyone about the conversation we had on the street that one day I was deadass. Your words stuck with me till this day. I remember you saying, “You're going to be somebody one day, just know you can’t do everything on your own, you have to have a team around you to help build.” Those words stuck and still ring an alarm to my soul.
Malick Ba is one of the most memorable individuals I have met at NIGO’s former SoHo workshop. “What makes him so special?” you might ask. Well, it’s simply because of his benevolent nature.
Throughout his pre-teen years, a bright-eyed Malick would frequent the shop with so much wonder that his joyous energy would flicker the lights in the glass display which showcased all of the rainbow colored Bapestas. (Think of a swagged out version of ‘Seven’ from Stranger Things using her super power—without the pent up anger…and nosebleed.) All jokes aside, Malick always had a sincere presence and his appreciation for our talks on the second floor was a testament of his sheer eagerness to win in this matrix.
Fast forward to today, the 25-year-old creative is thriving exactly like I thought he would. Malick is now living an eventful, globetrotting life with his 070 crew which is led by the sonic-bending musical acrobat herself, 070 Shake.
It’s been years since I had a full conversation with Malick so this sitdown is a very special one. Check out our talk below as we discussed his childhood, dabble in rap, undeniable bond with Shake and future endeavors. Enjoy!
FRENDY: Fam, I didn’t even know you were a rapper until I started doing research on you and the 070 crew. I like how you kept it a secret throughout the years you visited me at BAPE.
MALICK: *Laughs* That was something I did a bit after the BAPE store days. I don’t make music at the moment though.
Kanye West On The Second Floor of BAPE NYC (91 Green Street, SoHo)
FRENDY: *Laughs* Ok, I see. I was about to say it was impressive how you kept it lowkey if you were actually rapping back then because I was always bombarded by people telling me they made music and got constant inquiries about the possibility of me managing them.
MALICK: I pride myself on being lowkey in everything I do. Sometimes I like to have people guessing or wondering *Laughs*. Back then I was a bit shy too.
FRENDY: Yeah you were, but that’s what intrigued me about you. You reminded me of my younger self. How are you, my man? I remember when we first spoke about having this sitdown you were in Paris during Fashion Week. How was that experience?
MALICK: I’m doing great. Trying to balance being social while being creative. Fashion week was really cool actually. This isn’t my first one but definitely one of my favorites. Things were a bit crazy because of protests, but besides that it was great!
FRENDY: I’m really happy to hear that. How long did you end up staying in France?
MALICK: I was meant to go for only three days, but I ended up staying for one week.
FRENDY: Got you. Were you having too much fun out there? *Laughs*
MALICK: Yeah, trying to balance it though. *Laughs*
FRENDY: I don’t blame you. Pardon my ignorance, but I always thought the 070 collective was from Miami or somewhere in Florida since Shake was managed by social media star YesJulz at one point. Come to find out, y’all are from New Jersey. Most of the crew is from the North Bergen area. Are you as well?
MALICK: Yes! Jersey is Home.
New Jersey Photographed by ABC News
FRENDY: I saw some amazing pics and videos on Instagram showcasing your trip to Dakar, Senegal with the caption: “The motherland.” Do you have roots there?
MALICK: Yeah, I’m fully Senegalese. I grew up there and moved to the U.S—I have deep roots there.
FRENDY: When did you and your parents move to the U.S? And how big of a culture shock was it for you coming here?
MALICK: When I was four-years-old we moved to the U.S. It was a big culture shock to me but in a positive way [because] it opened my mind up so much.
Malick in Les Almadies (Dakar, Senegal)
FRENDY: Same way I felt when I moved here when I was seven-years-old. You were stopping by the BAPE store at such a young age…by yourself at that. How long did it usually take you to get to SoHo from Jersey?
MALICK: It took me a bit *Laughs*. I was on Tumblr a lot and saw the style in NY. As well as NY having all the coolest stores, I naturally gravitated there. Some of the best times of my life were when I was young and in NY.
Old Supreme Store in SoHo Photographed by Joe Buglewicz
FRENDY: Did anyone in particular introduce you to the area besides seeing all of the amazing pics of it on Tumblr?
MALICK: No one specifically, it was just me and my friends from Jersey starting to explore a bit and naturally just ended up in the coolest area. Which to us was definitely SoHo.
FRENDY: Exploration leads to expansion. What made you fall in love with SoHo when you were actually there?
MALICK: I think it was the fact that I was so into fashion at that point in my life and literally every store or brand I can think of was in that area.
FRENDY: When did your interest in rapping come about?
MALICK: It came from just tagging along to the studio with friends and one day I just tried it. I always loved rap music, though, growing up.
Malick In Recording Studio
FRENDY: Who were your favorite spitters growing up? And who are you currently rocking with right now?
MALICK: Definitely listened to a lot of Kanye, Lil’ Wayne then moved to even older music like Biggie, lots of MF doom. Right now, I listen to a bit of everything and really like UK rap like my boy Lancey Foux, Fimi Guerrero etc.
MF Doom Photographed by Jo Ann Toy
FRENDY: How’d you link up with Shake and the 070 collective?
MALICK: Me and Shake grew up together. [We] went to the same middle school and High School. We just became close after working the same summer job and from there everything just took off.
FRENDY: Dani better known as ‘Shake’ said, “I have to change the way people think. They don’t think. They think about physicality. They don’t think about what they don’t see, which is what’s important.” Does her statement overall summarize the essence of 070?
MALICK: I think that it does. In essence, we are trying to expand people’s way of thinking to be bigger than what you just see. Ideas that inspire is the goal.
Malick, 070 Shake and some members of the 070 Crew in Billboard Photographed by Matthew Salacuse
FRENDY: Amen. How many members are in the group?
MALICK: To be honest with you it’s not a crazy number, but more than I can count on my hands. *Laughs*
FRENDY: You guys released The 070 project: Chapter 1 mixtape back in December of 2016. Any chance of y’all dropping a follow up?
MALICK: It's highly requested, who knows maybe it will happen.
FRENDY: Shake got her nickname from her shifty basketball moves. Were you heavily into the sport as well?
MALICK: I played a lot of soccer growing up. I definitely loved sports and still do.
Shake With HS Basketball Teammates
FRENDY: At what point did you realize the crew can go far with this music shit?
MALICK: Once people would stop us in the street and ask for photos. Also when Julz got in the mix and we started performing outside of Jersey—I knew it was lit.
FRENDY: Are you cultivating new raps or do you have a more intrinsic role behind the scenes with Shake and the collective?
MALICK: I’ve definitely stepped more into the role of creative direction + curation rather than recording music. But who knows, that can change at any point too. I’m not bound to anything.
FRENDY: In 2022, you were involved in the YZY shades campaign, which was an epic look. How’d that play come about?
MALICK: I was in London and it happened super randomly through Julz.
Malick in YZY Shades Campaign
FRENDY: Besides YZY, I saw you’ve been working with a few clothing brands who are coming up in their own right. What attracts you to a particular line?
MALICK: I think I just like authenticity mostly. Not trying to fit in but doing something I think is cool will definitely make me gravitate towards a brand. Also comfortability.
FRENDY: What are your favorite brands at the moment?
MALICK: Hmmm…that’s a tough question *Laughs*. At the moment I don’t have a favorite.
FRENDY: *Laughs* That’s a first—but I respect it! Are you interested in creating your own clothing line one day?
MALICK: Surprisingly no, I wouldn’t be. But I would be into creating cool accessories or partnering with a brand to do a collaboration.
FRENDY: You’ve traveled to various places around the world simply from your devout passion for art, music and fashion. Which location has been your favorite destination thus far?
MALICK: Most surprising place I never thought I’d go was Russia, which I really enjoyed. But my favorite place I’d have to say would be Stockholm, Sweden.
Malick in Moscow
FRENDY: Why is that?
MALICK: I think the lifestyle in Sweden is very healthy, clean, progressive and I just love it aesthetically.
FRENDY: What do your parents think about all of the major moves you’re making?
MALICK: They’re traditional so at first it was hard to get their support. But now they trust me and know I’m doing the right things in my life.
FRENDY: How does it feel to have a best friend like Shake blow up and not switch sides on you?
MALICK: It feels good to be able to have a close connection with someone despite who they are or what they have.
FRENDY: What would you want your legacy to look like after it’s all said and done?
MALICK: I would like to be an example for anyone who has ever been confused on what their purpose is. Creating my own world, expressing my creativity and building a legacy for my family name.
“Light but heavy.” This statement best describes the inconspicuous nature of Dave Singh. Although of slim build, Dave’s weightlessness is attributed to the way he maneuvers without attracting much attention, just like a feather carelessly floating in the wind. However, when one eventually catches a glimpse of him through their peripheral vision they will be instantly stunned by his immense star power.
The 31-year-old Queens native and I met through mutual friends more than a decade ago. I can count on one hand how many times we saw each other in person, yet our mutual respect never faltered. From the looks of Dave, it would be safe to assume he’s the stereotypical “bad boy” archetype who’s living a pretty wild life. On the contrary, he is a humble serial entrepreneur who is part of a crew that’s taking over the luxury reselling game by storm. (I mean, of course Dave likes to have his fun too…but that’s besides the point).
I recently sat down with Dave to take a peek into his adventurous lifestyle as we discussed his upbringing, various business ventures, friendship with the infamous “4GSeller” and more. Enjoy our conversation below.
FRENDY: Gotdamn! It's been quite a while since we’ve seen each other. Feels good to finally reconnect. How’s everything?
DAVE: It's definitely been a minute, my G. All is blessed, actually—I’m feeling great. [ I ] appreciate this write up.
FRENDY: The pleasure is all mine. Congratulations on all of your recent success! Then again, you’ve always had a winning spirit from the very first day we met about 11 years ago.
DAVE: Things are for sure moving faster than I expected. I don’t know if it was the winning spirit or just the hungry spirit *Laughs*. Either way it’s kind of working out.
FRENDY: I feel you on that. Love the humility *Laughs*. We became friends through the Areyo brothers and I know they’re from Sunnyside, Queens. Are you reppin’ the Q borough as well?
DAVE: Yessir—shoutout my brothers Matt & Andrew. I’m from Richmond Hill, Queens AKA “Little Guyana.”
FRENDY: Most definitely shout out to them—they’ve supported me since I first started writing. I know you’re of West Indian descent like myself. I moved here from Haiti with my family when I was seven-years-old. Were you born in the states?
DAVE: Yeah—born in Queens. My dad came here from Guyana when he was 17-years-old. Him and my mom met in NYC and have been together since. She's Puerto Rican, born in New York. So I’m half Puerto Rican and half Guyanese.
Young Dave
FRENDY: Have you ever visited your roots back home in Guyana and Puerto Rico?
DAVE: Actually fucked up to say, but nah *Laughs*. I want to go with my mom and dad, but honestly, we are always so busy that we haven’t gone on a proper family vacation in probably 18 years.
FRENDY: It’s all good! I’m sure y’all make it there sometime soon. As much as you love having a great time, you’re extremely business savvy. Did your parents instill that value in you growing up?
DAVE: Without a doubt. My mom and dad are the reason for sure.
FRENDY: I saw a pic of your mom and dad at their very first cafe in Bloomfield, NJ. What impact did that milestone leave on you as a kid?
DAVE: It was everything. I watched my parents scrape up every dollar they had to open it. I remember how happy my parents were to create something for themselves for once and not have to answer to a “boss.” It definitely inspired me to take risks for the bigger picture and not look at this on a transactional-scale.
Dave’s Parents at their first cafe
FRENDY: We’ll definitely discuss your own lucrative business ventures later on. I vividly remember your deep infatuation with import/tuner cars and bikes. When did that passion come about?
DAVE: From a young age. Probably like seven-years-old. I had an uncle pick me up from my grandma's house for a quick ride in his new whip. [It was a] Mitsubishi 3000GT twin turbo. At the time this shit was dumb fast (to me at least). I remember that feeling when he hit the gas was insane. That was definitely the beginning of my love for fast shit.
FRENDY: An emotional connection, that’s pure. Do you still have that electric orange souped up custom whip you were infamously known for riding around in Soho? *Laughs*
DAVE: I actually sold it and the bikes. I drive a Tesla now *Laughs*. As I got older I just wanted something less flashy and more comfortable/practical. Signs I’m getting old I guess *Laughs*.
Dave’s old whip
FRENDY: Evolution, my brother. It’s such a wonderful juxtaposition because despite having such a flashy car, you’re a low-key individual. With your splendid lifestyle, one would expect you to constantly showcase your various escapades all over Instagram.
DAVE: Instagram definitely sees its fair share *Laughs*. I like to keep it that way though—low-key. I feel like the ‘less is more’ way works for me. Also keeps you guessing *Laughs*.
Photographed by @xmaximillian
FRENDY: Facts. You and your longtime friend/business partner Vincent Ferraro, notoriously known as “4GSeller,” are killing it in the luxury reselling space. When did you two become friends?
DAVE: I want to say like 12 years ago now? We actually met on a model set for a mutual friend's brand. Shout out Dave Axelrad.
Dave, Vincent and friend at Cipriani
FRENDY: Vincent was in the nightlife business before developing the shop. In fact, I did some digging and found out he modeled in a Kool cigarettes ad that I’ve seen all over the bodegas a few years back. Were you in the same industries as him?
DAVE: I wasn’t. I did like to go out though *Laughs*. If you knew Vince back in the day you were good in any club.
Vincent in advertisement
FRENDY: You’ve always been stylish, but I had no clue you had an interest in the business end of fashion. How’d you get involved with such a successful venture in luxury reselling?
DAVE: It kind of just happened organically. I have been involved as much as I could with 4G since Vin started it. He’s always been there for me so I felt like the least I can do is help out.
FRENDY: That’s great to hear—friendship at its finest. I read Vincent’s interview with the New York Times. I loved how he recognized you and the other homies who play an intricate role in the 4G showroom. He also shared that y’all give no fucks about haters or critics who complain about the pricing of the exclusive garments y’all resell etc. How exactly do you guys drown all of the noise?
DAVE: My favorite thing to do is read those comments *Laughs*. It’s all love though, we get it.
FRENDY: What I’ve learned is that opinions don’t matter. As long as your heart is in the right place, you can accomplish anything and win no matter what. What role do you play in the 4G operation?
DAVE: Vin is the mastermind behind the brand. I’m there to help bring his vision together.
Vincent with NFL stars at the 4G showroom in Soho
FRENDY: I love the nonchalant attitude—it’s actually a key ingredient in succeeding *Laughs*. Where can a person book an appointment for a chance to cop a very rare piece at the 4G showroom in Soho?
DAVE: You can’t. It’s more of a referral only for the private showroom. But we are opening a public location in a few weeks on Sullivan Street in Soho. You’ll be able to walk into that location to shop.
FRENDY: Nice, I know a lot of people are looking forward to that. In your opinion, who’s the most stylish celebrity that stopped by?
DAVE: That's tough to answer. Gervonta Davis is definitely the most effortlessly sick. He knows exactly what he wants and just throws that shit on. I’d say him or Terry Rozier.
Gervonta Davis in a casual dope ‘fit
FRENDY: Intention is definitely key when it comes to dressing. Besides Chrome Hearts, what other brands are you heavily rocking with right now?
DAVE: Enfants Riches Déprimés. Rick Owens. Anything Hedi Slimane. Those are my essentials.
Hedi Slimane
FRENDY: Are you involved in any business dealings outside of fashion?
DAVE: I am. Cafes, interior design and some real estate. Nothing crazy but keeping busy for sure.
FRENDY: ‘Nothing crazy’ *Laughs*. I’m happy to hear about your diverse streams of income—it’s inspiring. When time allows, what do you do for fun?
DAVE: I have an (almost) one-year-old son. Lil Dave. Any free time I have I try to spend it with him. That’s my new found ‘fun’ *Laughs*.
FRENDY: That’s beautiful. You’re tatted up even more since we first met. Which tattoo artists are in your main rotation?
DAVE: Mike Wilson and Rob Ryan. OG’s.
FRENDY: What’s your most meaningful tat?
DAVE: They all have a story/meaning. I think it’s corny to sit here and tell you what means what but they are all really meaningful. Most are reflections of the darkest times of my life.
Tatted up Dave, Vincent and friends photographed by @disposable_relly
FRENDY: Totally understandable. What can we expect from you and your crew in the near future?
DAVE: More 4G. That's for sure.
FRENDY: Fire. Going through all of the experiences that made you who you are today, what advice would you give to your younger self?
DAVE: Don’t take life too seriously. Have fun and embrace the journey.
This platform is all about shedding light on individuals who are thriving in their respective fields. I take massive pride in having such an impeccable knack for showcasing exceptional talent who aren’t necessarily absorbed by the “masses” yet and my next interviewee is no exception. Allow me to introduce, Isiah Pointer.
Isiah aka “Soy” and I met during my later years at NIGO’s former SoHo workshop through mutual friends. His infectious smile and positive demeanor was always on full display each time we saw each other. So it wasn’t such a shocker when I eventually discovered he was actually hired at BAPE one year after I departed in 2015. Since working at the once coveted shop, Soy has evolved into a multi-faceted entrepreneur who is steadily making his mark in the fashion and music realm.
I recently sat down with the 33-year-old hustler to discuss his roots in Harlem, two-year stint at 91 Green Street, Hip Hop and the inspiration behind his fledgling label, Faux Friends. Enjoy our conversation below:
FRENDY: Soy, what’s good? It’s such a pleasure having this conversation with you. The vibes were always high whenever we saw each other in the city.
SOY: Frendy! What’s the word, my man? I appreciate the opportunity—it’s an honor. The vibes were super high, man. It’s like we belonged to a special tribe *Laughs*.
FRENDY: Facts! I know you’re an Uptown cat. Where exactly in Harlem are you from?
SOY: I’m from 151st & 8th Ave.
FRENDY: Harlem is a mecca in itself. Full of lively personalities, fashion, sprinkled with drug paraphernalia—and a dash of danger. How was your experience growing up there?
SOY: You literally described it! It was exciting, dangerous, fun, and it made me who I am today. Especially the summertime in Harlem. It's one of those mystical experiences, so to speak. The icee man, ice cups with liquor, the flyest girls, that New York energy. Neighborhood cookouts were something EVERYONE looked forward to, but sometimes they can get a bit dangerous after dark. That's when your spidey senses had to be on point.
FRENDY: How’d you get your nickname “Soy”? And what’s your real name by the way?
SOY: My real name is Isiah. Soy comes from soy sauce. When I first moved to my neighborhood no one knew my name, and while playing the dozens (cutting ass for those who don’t know), my boy Keonte was like: “you black as hell, fucc hot sauce this nigga is soy sauce”. Also, add to the fact I actually played basketball the name stucc. Everyone started calling me and introducing me as “Soy Sauce,” and then “Sauce” got dropped because there was too many syllables to pronounce on the go *Laughs*.
Young Soy
FRENDY: That’s a great origin story. You know photographer extraordinaire Sincere aka “The New Nyer” himself who I also had the pleasure of interviewing. He lives in LA now, but how’d you two become friends?
SOY: That's my brother right there and one of my biggest supporters. I’ve known Sin for about 10+ years and I can’t remember how we met exactly, but I’m sure it was at an event when the current culture was at its infancy. This was back when Downtown was like untapped potential *Laughs*. Like bacc when Santos was craccin, Alife was at the top of their game, Atmos was a staple Uptown! Yeah, bacc in those days *Laughs*.
FRENDY: Nostalgia ultra right there. Have you ever mingled with fellow Harlem reps Rocky and his A$AP cohorts?
SOY: Once upon a time, when everything didn’t involve social politics and acts for attention. Yeah, we all ran around together. I went to middle school with Bari & Rocky, and I met the rest of the crew at different times. I kind of stepped away from the Mob when I realized the lengths people would go just to say they were affiliated, and I didn’t want to be known as just another member of A$AP.
Soy, Bari and Friend
FRENDY: I totally understand, you have to do what’s right for you. I remember when the Mob would stop by BAPE before they blew up. Always good talks with them on the second floor—R.I.P Yams and Josh. How were you introduced to the SoHo section of NYC?
SOY: My boy Nice, and my boy 2nice. Nice and his team used to throw these Contemporary fashions shows at the Affina ballroom across the street from Madison Square Garden. He conducted them around NYFW and the infamous FNO (Fashion Night Out) events. Hanging out with these guys I was introduced to an entirely new crowd of people and culture.
Being from the hood, in those times, the SoHo area was taboo. If it wasn't for those guys I don’t know when or if I would have ventured into those areas. I was so fascinated and fixated on my neighborhood and the streets, SoHo/Downtown was the furthest thing in my mind *Laughs*. But when I learned there’s more to life, more to the world than just my blocc, oh boy! The moon was the limit.
SoHo during Fashion Night Out
FRENDY: What was your first impression when you actually visited the area?
SOY: It was nothing like everyone made it seem. Being from the hood everyone associated “the village” with SoHo. The way people spoke about it was as if there were aliens walking around in patent leather body suits with whips and chains. Homophobia was raging! IT WAS NOTHING OF THE SORT…I found it to be a safe haven. I was able to explore the things I was interested in but lacked in my neighborhood. I found that I was into fashion, and not just on a surface level. I was interested in how things were made, how they were designed and how I could actually make my own garments. It sparked the creativity inside of me. On my blocc I was just Soy, but in Soho I was Soy, the creative.
FRENDY: My father introduced me to the area when I was a youngin’ and I never looked back. A lot has changed over the years in the SoHo scene. What are some of your favorite spots there? Shit, are they even still around?
SOY: Some of my favorite spots were Alife, the OG BAPE store, Stussy, The Hundreds…just to name a few. Shout to the Privilege family! They’ve always shown me an abundance of love. They were the first and only store to carry FF® (Faux Friends). They are still going strong, putting on for the community.
FRENDY: You were hired at BAPE one year after I left. What was the temperature of the shop when you got there in 2016?
SOY: I want to say it was cooling down in the sense of it becoming more corporate—especially with NIGO selling the brand to the Chinese company, I.T. Like the allure of what BAPE was dying out to me. You (Frendy) were literally the last of that era. Then when I got there, Brandley and Kev were holding on and kind of passed the torch in a sense. But by then, it was less about community and more about the corporation and sales driven-atmosphere.
Original BAPE store on 91 Green Street
FRENDY: When did you initially find out about NIGO’s brainchild?
SOY: I want to say when I was 15 or 16, so 2005-06. That was around the time NIGO & BAPE burst onto the Hip Hop scene. I would see the BAPE camo [print] on certain celebrities but I didn’t know what brand it was until Pharrell started pumping NIGO. That was when it all came together.
FRENDY: Were you able to connect with many of the high-profile clientele that stopped by the shop?
SOY: Yeah, I connected with a few. One of my favorites was Jadakiss. Super down to earth, he became one of my clients I would personally shop for during my time at BAPE.
Jadakiss and Soy
FRENDY: What made you leave the store after two years?
SOY: We parted ways *Laughs*. I was too hood for them, man. Me and Matt (General Manager) had some words, I didn’t necessarily like the way they handled certain things and I voiced my opinion. That resulted in my termination…but at the same time I was putting more energy into FF® so I felt my time had run its course anyway.
FRENDY: Everything works out for the highest good, my G. “Faux Friends” is a pretty interesting name for a clothing line. Was it inspired by tragedy in your friend group?
SOY: I mean, at the time I was dealing with issues with some friends and also figuring out my life at that point. But the name came about when I was coolin’ with my man Bobby on my balcony when I was living in the Bronx. We were talking about fashion, music and tattoos. He then mentioned he wanted to get “faux” tattooed. I asked what it meant and he said “fake in french.” At that moment my mind started to turn; faux-leather; fake leather; faux friends; fake friends! The rest is history.
So I’ll say it was inspired but not directly tied to any relationships at the time. It was more so the underlying connection that EVERYTHING is FAKE or rather not as it seems.
FRENDY: I dig it. What’s the correlation between the brand’s name and its ethos?
SOY: How many people do you associate with under the label of “friends,” but they don’t know much about you? Or rather how many times do you hear people name drop just for their personal gain to, let’s say, get into an exclusive party or get next to another person? You may think that person is a friend but they may just be an associate or just another person trying to “get on.”
Nothing is what it seems nowadays, as if nothing is meant for what it was designed for, if that makes sense. Everyone damn near talks the same, dresses the same, goes to the same places etc. FF® disrupts that. It’s an ode to the way things were and how things could be.
FRENDY: I love your brand’s marketing as it takes cues from legendary streetwear brands. What would you say sets your line apart from other rising labels?
SOY: I feel what sets us apart is knowing about the past, being present in the moment but also looking toward the future. I feel a lot of brands don’t take the time to develop the story or build that brand identity. They just make a dope piece, get it on a person of stature and make a quicc bucc. I started FF® in 2013. We’re coming up on 10 years and I’m still learning the ins, outs and nuances of the game. I’m focused on longevity and legacy not Instagram likes and followers.
FRENDY: What are some of your favorite Faux Friends pieces? And why?
SOY: Wow! That’s a tough one. I’ll say my first FF® logo tee (the first tee I ever made). The Shaq tee, it was the first t-shirt that got attention outside my immediate audience, though it caught on like a year or two after I made it. Privilege in Japan carried it and sold out EVERYTIME it hit the racks—don’t tell Shaq *Laughs*.
Another favorite were the Dice jeans I made. It was hard denim with big dice embroidered down both legs. The details of the jeans always makes me smile because I’m a kid who went to school for auto-mechanics, supporting myself in an industry I have no experience in. I taught myself everything I know, no type of handouts or help. I’m fuccin’ proud of myself, man!
FRENDY: Imagination is more important than knowledge. Not only do you have a clothing line, you also basically provide services for other upcoming labels that factories can offer (i.e screen printing, embroidery etc.). What inspired the business move?
SOY: I had the idea. I had the brand. What I didn’t have was the funds to get bulks of clothing made of every design I came up with. I didn’t even have the money to get small amounts made so I found a way to print up shirts myself. That was fine and dandy until I realized I needed money to fund what I was doing. One of my friends asked if I only print for myself or did I print for others as well and I immediately took the job. Right after, I realized there was an abundance of up and coming brands and businesses that either like myself didn’t have the funds to gets bulks of clothing made or simply didn’t know how to even go about getting merchandise made. So I figured I could turn what I was doing into a business to help others, as well as a fund FF®. That is when CANAL STREET YACHT CLUB LLC aka CANAL ST PRINTING was born.
Soy in his studio
FRENDY: “Faux Friends” was founded in 2013 and you left BAPE in 2018. Is it safe to say you’ve learned a thing or two about the fashion game from your experience working at the coveted shop?
SOY: HELL YEAH! I learned how, if done right, you can have a huge impact on the culture you inhabit. I learned about how the business works and how important relationships are, wether they’re “real” or “ faux” *Laughs*. But yeah, I learned a lot working there I don’t regret anything, it was an awesome experience.
FRENDY: In my opinion, BAPE is a university. You started rapping at the tender age of 13. What propelled you to do so?
SOY: Music is in my blood. My grandfather dabbled in Jazz, his half brother was Ray Charles. My grandmother was a singer. My mother, my older sister and brother also sing. Music was all around me growing up, and Rap yoked me up by the collar. It allowed me to express myself in a way I wasn't allowed to at home. I grew up a Jehovah’s Witness, so rapping was definitely frowned upon *Laughs*. Especially what I was rapping about even at 13. I remember my mom found one of my composition notebooks and she looked so disappointed *Laughs* .
FRENDY: That’s funny *Laughs*. But damn, that’s crazy your grandpa was Ray Charles' half-brother. Who were your musical inspirations when you initially began rapping?
SOY: Yeah, it was weird how I found out. Growing up we always referred to him as “uncle Ray” when he was talked about. It wasn't until they were reading the obituary at my grandfather's funeral that I made the connection when they mentioned the relatives he was leaving behind.
Early on I was inspired by the greats: JAY Z, Lupe Fiasco, Kanye, Mos Def etc. I wasn't only inspired by their music but also their lifestyles. JAY Z making the transition to mogul, Lupe being a skater, his interest in fashion and anime. I ain’t gotta explain Kanye *Laughs*.
FRENDY: How would you describe your rapping style?
SOY: Underground Hip Hop.
FRENDY: Are you currently working on any new tunes? And where can people hear what you’ve got out right now?
SOY: I stepped away from making music to focus on the brand and getting it to a point where I don’t actively have to be involved every minute of the day. I am currently working on my third tape…I don’t even have a date in mind. People can find me on iTunes, Spotify etc.
FRENDY: Why do you think music and fashion go hand in hand?
SOY: Fashion and music go hand and hand because they move the human spirit, they both evoke emotion. In our world I don’t think they exist without each other. I’ve never been to a fashion show without music, and I’ve never been to a concert with naked musicians.