OMO III: Safe Haven

It is my absolute honor to present the third and final installment from my On My Own merch series. This exclusive piece takes shape in the form of an organic french terry pullover hoodie, which features my freshly dressed animated character and the infamous BAPE couch that was on my “second floor office” at Nigo’s former SoHo workshop. 

Since a picture is worth a thousand words, the hoodie’s artwork is self-explanatory to the thousands of patrons who have visited me during my time at the iconic BAPE store on Green Street. A ‘Safe Haven’ is defined as a place where someone goes to be safe from danger or attack.  It would be extreme of me to say the individuals that specifically came upstairs to see me were looking for refuge.  However, I must admit they always felt much more at ease after our intimate conversations. 

There’s truly nothing better in the world than inspiring someone to be their highest, happiest self. I feel blessed to have played a small role in the lives of individuals who have felt touched by my words or simple acts of kindness. I love y’all.

Shop HERE.

Solid As a Rock

Jordan Rock is the self-proclaimed Solange of his eccentric family. And just like Beyoncé’s ethereally talented younger sister, he is respectfully pulling up his own seat at the table. 

By simply reading Jordan’s last name one can instantly infer which clan he is from—the Rock La Familia **JAY Z Voice **. The 32-year-old funnyman is the youngest of six siblings with Chris Rock serving as quarterback of the bunch. Despite having an undeniable comic legend of a brother like Chris as well as Tony Rock, a successful entertainer in his own right, Jordan is grinding smarter than ever forging his yellow brick road to stardom.

I recently sat down with Jordan to discuss his upbringing, love for comedy, endeavors in the entertainment industry and pretty much everything else in between. Enjoy our intriguing conversation below: 

FRENDY: Jordan! This conversation is long overdue—two years, to be exact. I’m glad the moment has finally arrived. How are you?

JORDAN: I’m good. I’m happy we could finally make this happen.

FRENDY: For sure, the pleasure is all mine. Your mother moved back to her hometown of South Carolina from NYC when you were just a baby after your father passed away. How was your experience living in SC?

JORDAN: SC was chill. It was a great place to grow up because in the time that we moved my brother [Chris] became famous. In hindsight, I think that made SC better because it was a slow paced place and not has hectic as New York. Since I visited New York a lot it wasn’t foreign to me when I finally decided to move back up there. SC was real though.

FRENDY: I’m happy to hear that. I have family in Raleigh, NC. You have one sister and is the youngest out of six Rock boys (may your half brother Charles rest in peace). I’m the oldest of four.  How does it feel being the baby of the family?  Were you spoiled at all?

JORDAN: I enjoyed being the youngest. I don’t think I was spoiled. I didn’t grow up with less, but I also didn’t grow up with excess. Having six older brothers was great because, even though I didn’t grow up with our father, I had five older men to look up to and I appreciate that. Definitely more as I get older.

FRENDY: What is your fondest memory from childhood?

JORDAN: Getting OG Jordans **Laughs**. I have a lot—but Christmas ‘99 was probably the best! It was the last time we were all in the same room at the same time.

FRENDY: I feel you **Laughs**. I never got Jordans as a kid. I was always envious of my classmates that had them—I’m stacking some now though. Your mom Rose once said she was “perplexed” as to why your older brothers Chris, Tony and yourself chose comedy. “Maybe it’s in the breast milk,” she humorously proclaimed. What are your thoughts on her bold statement **Laughs**?

JORDAN: Ay! That’s the luxury of having older brothers. That’s how I got Jordans. Whatever they didn’t have they made sure I had.

I really don’t know what made them go into comedy, but for me, I always loved the expression. I also remember Tony before and after comedy. I just remember once Tony started doing comedy I never saw him stressed the same way as he was before. That always stuck out. I realized I hated high school, and didn’t want to go to college, so I got a job and had to figure out what I wanted to do for the rest of my life. Comedy seemed like a real choice so I went for it.

FRENDY: The heart never steers you wrong. Also, when your soul is healed from laughter or anything else that is good, life automatically gets better. The natural highs are very addicting! What actually jumpstarted your career in comedy?

JORDAN: My mom looked at me and said she was tired of seeing me do nothing. I was 16 **Laughs**. I honestly feel like it was just an excuse for my mom to let me stay out late and smoke weed, then it [comedy] snowballed into a career.

FRENDY: That’s so awesome.  Your mom gave you the freedom to explore and be yourself without judgment.  Who was your favorite comedian growing up?

JORDAN: I’m the youngest of seven. My mom was born in 1945. She already had six kids before me. She lived through the civil rights movement & crack epidemic then saw her oldest son get rich. She definitely let me do me.

My favorite comics had to be Dane Cook and Lil’ JJ—he blew my mind. I thought comedy was something I had to grow up and do, but then I saw him [JJ] and realized “oh shit, I can just start writing now.” My comedic taste has definitely changed since then.

FRENDY: What you said about your mom was funny, it’s the truth though **Laughs**.  You moved to the Big Apple from South Carolina at the age of 18. What prompted that decision?

JORDAN: I just remember hating all my friends. Wasting the summer before graduation, hotboxing with them and selling weed. So I told my mom weeks before graduation I don’t want to be here after. I legit walked across the [graduation] stage and then went to the airport.

FRENDY: Sounds like a scene from a movie.  Do you remember your very first comedy gig? Where was it?

JORDAN: My very first time onstage was an open mic at the Comedy Zone in Jacksonville, FL. I went to hang out with Tony during Spring Break. I had to be in seventh grade. He was headlining all week and the club [promoter] said they had an open mic on Saturday. I had been watching him since Wednesday. I kind of caught the bug there and went to the open mic. I didn’t do comedy again for 4 or 5 years though.

FRENDY: Got you. What caused the pause?

JORDAN: I was a child **Laughs**.

FRENDY: Facts **Laughs**. How’d you feel when you got off that stage for the very first time?

JORDAN: HYPE! I actually kept a joke that I told from that open mic. When I started doing comedy full time I’d still close on a joke I wrote in 7th grade.

FRENDY: Simplicity is profound. What are your thoughts on the huge amounts of people blowing up on social media from their funny antics?

JORDAN: Do you—I really don’t care. I like STAND UP comedy and film.

FRENDY: Ever thought about uploading your own skits online?

JORDAN: I’m recording my first comedy EP next month. I’m planning on just clipping it out and flooding the internet in 2024.

FRENDY: Looking forward to those. In an interview, Tony stated: “I’m not afforded the luxury of just taking a set casual, taking the night off.” He further explained, “Because If I bomb, it’s ‘Oh he’s not funny—he’s just doing it because of his brother.’ “ Do you agree with his sentiment?

JORDAN: To an extent. People definitely won’t accept the same jokes from us as they’d accept from comics without the same last name. We definitely have a higher bar to hit just to be here at the level we are. I don’t care about bombing though **Laughs**. When people tell me I’m not funny it annoys me. When has not being funny ever stopped anyone from being a comedian?

FRENDY: You nailed it with that last bar. How much pressure do you feel when it comes to having a successful career in comedy?

JORDAN: I think I’m finally at the point where I feel I can deal with it correctly. Furthermore, I also feel like I’ve finally become ME in the industry to people who are actually in it. 

FRENDY: How often are you writing bits?

JORDAN: I don’t know how frequently I write bits—but I’m writing all day everyday. I had to realize it was a disservice to myself by only writing when I wanted to be funny. I like free writing, and if I write for three pages, a joke is gonna pop up.

FRENDY: Sharpening the skills on a consistent basis, I love it. Real life events are the inspirations for your jokes. What’s your process of figuring out which one of them is funny enough to tell the world?

JORDAN: Time. Sometimes you have a great joke but it doesn’t fit the set you're currently doing. And then you find the right one in a notebook 2 years later. There’s times where you write something that day or just say something on the spot that becomes an instant part of your set. The process is all over the place **Laughs**.

FRENDY: At the end of the day, it’s all about what feels right to you. What’s the best piece of advice you’ve received from your famous older brothers regarding showbiz?

JORDAN: Tony told me “It’s not a sprint, it’s a marathon.” Chrissy told me there are no “Lil Wayne’s in comedy.” This was before the internet, but he meant the young dudes in comedy are never the best because they don’t have life experience. He also encouraged me to WRITE.

FRENDY: Amen! I know you’re accustomed to the bright lights by now, but what are some of the things you do to calm any nerves that may arise?

JORDAN: Man, I finally realized the importance of a morning routine. I wake up, get coffee, write, exercise and meditate like clockwork. Making sure my thoughts exist outside of my head and not on a computer or IPhone that takes my info and gives me targeted ads. I also hide the numbers [likes] on Instagram and refuse to go on TikTok for my sanity.

FRENDY: Yes, a morning workout works wonders for your heart and mind. I loved your cameo in Goldlink’s music video for “Got Friends” feat. Miguel. When did your interest in acting come about?

JORDAN: I honestly always thought acting and stand up were hand in hand until I realized they weren’t. I always said I was a Comedian/Actor, but I was totally lying about the acting part. I never even took a class but then I got real representation and the stuff they’d send me would blow my mind. I’d be like, “oh, y’all think I can act,” so that’s when I got a coach and got serious. I went to LA and booked Love on Netflix and I became an actor.

FRENDY: That’s beautiful, man. You’ve appeared as a guest star in numerous TV series and movies, from Netflix’s Take The 10 all the way to Hulu’s original film Big Time Adolescence starring Pete Davidson. Working on anything special at the moment?

JORDAN: Nothing at the moment. I just finished a fun film named Micro Budget that’s probably going to circulate the festivals next year. I’m in an episode of Bupkis with Pete again that comes out next month. I’m always auditioning, but more focused on my writing and stand up. The things I can actually control.

FRENDY: What’s your dream character to portray?

JORDAN: Yo! My dream role would be to play a character like “Calvin” from Paid In Full or “Wink” from 8 Mile ** Laughs **. Everybody always wants me to play a token [black guy], and I’m not mad. But I want to play a snake so bad.

FRENDY: You’re too like-able to play a snake ** Laughs **. But, I’m sure you have the acting chops to do so if needed. How’d you become such close friends with Pete?

JORDAN: That’s what I’m saying! I want to play the guy that seems to be nice, but he actually lined you up **Laughs**.

Pete is the homie though. I met Pete at a show in the East Village in 2010. He was really my first comedian friend. Somebody I would hang out with daily. But at the time, we couldn’t afford the amount of weed we were smoking so I had to fall back and hang less to save money before he blew **Laughs**. He went to college in Brooklyn and I stayed there so we just hung out a lot.

FRENDY: I’m glad y’all are still tight. I remember the days you used to come though the BAPE store while I was working there. I don’t think we ever spoke **Laughs**. What are some of your favorite clothing brands out right now?

JORDAN: Dude, I’ve been waiting for the BAPE store questions this whole interview **Laughs**. BAPE used to be the shit before Migos started wearing it. Man, streetwear is so sad these days. It’s too safe. Minimal “fuck you” pieces. I don’t even try to keep up these days. Now I stick to Champion, Carhartt and Supreme. I spend a lot of time trying to get all the items I couldn’t cop back in the day: cut & sew BAPE and OG tees.

FRENDY: Nothing beats the classic pieces. Speaking of clothing, I love the fact you created your own line of merch. Are you currently working on new pieces?

JORDAN: Hell yeah! I think I finally understand the importance of merchandise. But my problem used to be that I put too much into my designs, colors and graphics. Most comics just print their jokes on a tee and sell them for $15 after the show. I’m putting so much into the tees  that the cost for me to make them would be insane **Laughs**. Once my [comic] EP comes out I’ll have perfect amount of elaborate and simple designs. As well as proper help to take things to the next level. I want to make clothes people want to wear out not just to sleep in or as a cum rag. 

FRENDY: The level of thought you put into your products are appreciated more than you know. I didn’t want to talk about “the slapping” incident, but this is such a golden opportunity! What went through your mind as you watched Will Smith slap Chris at The Oscars?

JORDAN: Here we go **Laughs**. Honestly, I was having an insane day that day. I was home in SC with one of my childhood friends when he found out his brother got shot. I drove him to the hospital and to his family’s crib to make sure everything was good. I had a fucking day. I came home and was like, “I’m gonna watch The Oscars and relax.” I walked outside to smoke and actually missed the slap, but my phone blew the fuck up. It was crazy. 

Credit: Getty Images

FRENDY: Wow! Yeah, I saw an interview with Tony and he said you called him to know if it was actually real.

JORDAN: Yeah, I was really like “WTF.” I was already having a wild 2022. My best friend [Pete] was beefing with Kanye, my homie’s brother just got popped and now this. I was like add it to the list, honestly.

FRENDY: I truly send positive energy to all parties involved. Moving forward, what else can we expect from you in the future?

JORDAN: Thanks, man. I’m continuing to work. My forthcoming EP is called S/O My Mental Capacity. I’m recording it all next month at New York Comedy Club in New York and that’s the focus at the moment. I’m not focused on building content. I’m focused on building a catalog and changing my relationship with my audience and the public.  

FRENDY: What type of legacy would you like to leave in the industry? 

JORDAN: I’m still figuring that out. But we’ll see…

Open (Remix)

If you didn’t know by now, I’m an R&B thug! Yeah, I admit it.  Don’t get me wrong, I love a multitude of genres in the music sphere (Hip-Hop, Jazz, Pop and everything else in between).  It’s just that soulful sounds have the uncanny ability to take me into a higher dimension filled with colorful ideas. Shit, I don’t even really listen to rap while I’m working out. A sentimental R&B jam invigorates me harder than, let’s say, a boisterous DMX banger, because all I’m thinking about is…*clears throat * (nah, mean). Such a beautiful juxtaposition right?

In any case, one of my favorite smooth cuts right now comes from a rising singer based in Toronto named Dylan Sinclair. The talented 21-year-old newcomer linked up with fellow Spotify 2023 R&B Artists To Watch crooners Destin Conrad & JVCK JAMES to deliver a head-bobbing remix for his standout single “Open,” which is found on Sinclair’s breakout EP, No Longer In The Suburbs (Deluxe).

“This new ‘Open’ remix for me was about collaborating with two of my favorite up-and-coming artists who inspire me,” says Dylan in an interview with Rated R&B. “Destin being from LA and Jack being from London, this track is just about having fun and making something that gets people moving.”

Check out the groovy chune’s The Fang Group-directed music video below. And if you like what you heard, make sure to check out Dylan’s commendable discography.

The Big Red Boot

Who needs red bottoms when one can have the whole…damn…thang dipped in it?  Thanks to MSCHF [pronounced Mischief] shoe enthusiasts all over the globe can come together in hopes of copping a pair of kicks that’ll make them feel like BIG STEPPERS (no Kendrick) in their respective hoods.

Simply coined, “Big Red Boot,” the Brooklyn-based art collective’s latest cheeky product looks like something your favorite fictional cartoon character would rock. In fact, they’re the real life version of Astro Boy’s shoe of choice and Dora The Explorer’s sidekick, Boots, well…red boots.

The embellished footwear, retailed for $350 USD, features a TPU rubber shell and EVA sole unit. They will be made available on February 16th at 11am Eastern Time via MSCHF.com and the MSCHF app.  

Damn, too bad these joints aren’t dropping on Valentine’s Day. I bet y’all had some sentimental bars like: “this year, I finally got you some shoes that are as huge as your heart,” in the tuck.

So Bad

Valentine’s Day is less than a month away and I know a lot of you are dotting the i’s and crossing the t’s on your romantic plans. If for some odd reason the playlist for y’all *clears throat* make-out sesh isn’t complete, allow me to suggest a tune that’ll enhance the mood for such intimate experience.

Aptly titled, “So Bad,” by multi-talented musician St. Panther, the song is dedicated to the lovers who cannot go one day without seeing each other. No cap, that was the case for me and my first love. I saw her every…single…day during the summer we first met (honeymoon phase much?).

There’s not much to say about this song because its heavenly vibes are so profound.  St. Panther, whose real name is Daniela Bojorges-Giraldo, showcases her hypnotic, soulful tone over an equally captivating beat which provides all of the feels.

Indulge below:

Air Biggie

“It was all a dream, I used to read Word Up! Magazine/ Now I’m dunking on n*ggaz in my Air Jordan Thirteens!”. Alright, alright those are not the actual lyrics from Biggie Smalls’ legendary single “Juicy,” but if the late rapper was alive today, he damn sure would have a remix with similar bars as a nod to Jordan Brand’s latest endeavor.

I ain’t stutter! The Beaverton, Oregon label has collaborated with Sotheby’s to curate a one-of-a-kind auction for 23 exclusive pairs (I see what they did there) of Christopher Wallace aka Notorious B.I.G x Air Jordan 13s. Originally conceptualized in 2017 as a tribute to Biggie’s 45th birthday, the kicks have returned to celebrate Hip Hop’s 50th anniversary and the notion of Self-Belief.

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Notable designs of the kicks include both tongues that feature an outline of B.I.G’s iconic face, while the inside of them reads his infamous lines “It was all a dream” and “if you don’t know now you know” (I know what you said in your mind after that).  Furthermore, the insoles are embossed with black and red plaid patterns, and are branded with “Notorious B.” on the heels. Last but certainly not least, Christopher Wallace Memorial Foundation hang tags are found, and the haglets are rightfully adorned with the words “dream” in red font.

Bidding for the 23 pairs of Notorious B.I.G x Air Jordan 13s begin at a whopping $1 USD at Sotheby’s website here through February 3rd. 100% of the proceeds will go towards the Christopher Wallace Memorial Foundation whose main course of action is empowering inner city-youth through mentorship programs, grants, scholarship and educational tools.

Bode's Bold Move

Don’t front, the very first time you saw the fashion label Bode (BOH-dee), you mistakenly pronounced it: “Boa-uhd” or even “Ba-deeh” {why did I suddenly think of Amaarae’s viral TikTok song}. No? I guess it’s just me then.  In any case, the booming brand—known for its intricate garments inspired by vintage pieces and antiques—is finally delving into the womenswear matrix.

Founded in 2016 by world-renowned designer Emily Adams Bode Aujla, Bode will showcase its inaugural women’s collection at its Paris menswear show on January 21. The American luxury line’s striking men silhouettes are mostly made from domestic textiles crafted by women already, so the transition will be smoother than Tony Hawk’s first 900 landing on a vert ramp.  

The forthcoming collection, titled “The Crane Estate,” takes cues from Emily’s mother's hometown of Massachusetts (1970s Massachusetts, to be exact). It will feature skirts, dresses, lingerie and silk tops.

Golf Wang in NYC

Tyler, The Creator has officially announced that his precious brainchild of a clothing brand Golf Wang will be opening its second brick-and-mortar store in none other than the Big Apple.

Located at 35 Howard Street (damn, RIP to Opening Ceremony that was on the same strip), the new shop will contain the line’s Fall/Winter 2022 collection which includes the Golf Wang x Jeff Hamilton vegan leather jacket, honoring the NYC store’s November 12th grand opening. 

Golf Wang’s first storefront is located on Fairfax in Los Angeles, just a few steps away from the Supreme store. If you aren’t familiar, T’s brand focuses on tailored Americana staples, dope embroideries and eccentric prints. The most recent collection feature takes on wools, flannels, mohair and fur. 

It feels like yesterday when a bright-eyed Tyler walked into BAPE for the first time alongside Plain Pat and a few other music execs. The now Grammy winning multi-hyphenate was so astounded by a pair of Crapestas, he just started swearing profusely out of nowhere. I wonder what his younger self would think about him now having his very own store just a few blocks away. Minblowed, to say the least. 

Like most shops in the surrounding SoHo area, Golf Wang’s operating hours will be Monday - Saturday: 11am - 7pm and Sunday: 12pm - 6pm. I’ll definitely have to check it out—see you there!

Up Up and Away

“All good things must come to an end.” This old adage directly applies to Pharrell Williams and his whimsical jewelry. Yup, you heard me! The celebrated musician/philanthropist has decided to part ways with the OG trinkets that helped catapult his ascension into Style-God status by creating an intricate auction house coined, JOOPITER.

The selling platform’s moniker is inspired by the planet Jupiter, due to its astronomical connotation of luck, success and generosity.

“Spiritually it’s a very rich experience, an enlightening experience, to let… stories go,” says Pharrell when discussing the significance of detachment to FT.com.

JOOPITER’s first capsule—rightfully titled ‘Son of A Pharaoh’—includes 52 of Skateboard P’s outlandish pieces such as his 18k gold blackberry, legendary Jacob & Co N.E.R.D Brain pendant chain, Casio G-Shock x BAPE gold and diamond DW6900 watch, a Louis Vuitton Steamer Trunk in “Black/Multicolor” monogram, and many more.

Pharrell’s inaugural ‘Son of a Pharaoh’ auction closed on November 1st and it has reported a whopping total of $5.25 million USD in sales. The items sold from $2.184 million USD all the way down to $150,000 USD (I mean, that’s not low but you get what I’m saying). Talk about someone’s “trash” being another person’s treasure, right?

Proceeds from JOOPITER’s initial offering will go towards advancing Black Ambition’s work to benefit Black and Latinx entrepreneurs.

On God

On God I'm happier than a mothaf#!^% to be writing for y’all again. Yes, it’s been a few months since I’ve delivered an article, but your boy has been living—experiencing enlightening *clears throat * situations, which, quite honestly, made me appreciate life so much more. The recent conversations I’ve had with many industry legends (don’t ask me how) have inspired me to continue on my creative journey. With that said, allow me to present a new music video from a person who I’ve known since my BAPE days, Spence Lee.

Titled, “On God,” the introspective tune showcases Spence’s knack of captivating listeners with his potent lyrics and undeniable melodic flows. The single, produced by B-Rackz, is his initial release since partnering with artist collective 88Rising and Mike Will Made It/Ear Drummer Records. In a recent interview, Lee stated :

“the song is a motivational song written through positive affirmations, almost like a prayer. It reflects on my story, which gives me hope in the present and faith in my future. On God means I’m standing on God as my foundation. And every line is true, hence the term “On God”.

Check out the talented, New Jersey-bred spitter’s latest visual directed by Jason Ano below:

OMO II: The Hero's Journey

I am extremely happy to present the second installment of my #OMOFrendy T-shirt series titled, On My Own II: The Hero’s Journey.

The meaning behind the top’s name signifies the return to the source of all things: one’s self. It is said that the longest journey a person will ever take is the one 18 inches from their head to their heart.  The T-shirt serves as a reminder that nothing worthwhile can be achieved in life if we keep looking outside of ourselves for validation.

“If all is in my heart and mind, then I can do it on my own” - Frendy Lemorin

The T-shirt is scheduled to drop on Saturday June 4th, 2022. Click here to shop!

ALAUNI IN NYC

There’s a humorous meme circulating online that states “gorgeous gorgeous” girls have arguably the most unpronounceable names. I don’t know about all of that, but I must admit, many of the beautiful women—inwardly and outwardly—I came across have at least one “A” in their first names.  Case in point, Alauni Greig. To avoid any mispronunciation, the 24-year-old beauty specifically wrote how to actually say it via her Instagram bio: “ah law knee.” 

Now, Alauni is not just a pretty face. The LSU alumni is also steadily rising in the business marketing food chain.  After graduating from college in 2019, Alauni moved to the Big Apple where she abruptly landed an internship at Live Nation, which is the leading American global entertainment company that promotes, operates and manages ticket sales for live entertainment in the US and internationally.  If that isn't impressive enough, Ms. Greig left her internship at Live Nation for a position at publishing company Galison & Madpup, worked there for almost two years, got promoted in the process, departed and then went back to Live Nation as a full-time associate manager in their solution development department.  Woah! It’s safe to say that this St. Thomas-born baddie is on a mission.

I sat down with Alauni to further discuss her flourishing career, growing up in the Virgin Islands, life in the concrete jungle, and everything else in between. Check out our insightful conversation below:

FRENDY: Alauni, what’s going on? We’ve been following each other for some time on Instagram so it’s such a pleasure to finally have this sitdown. Btw, I recently found out we were born 10 days apart—big Virgo energy going on right now!

ALAUNI: Hey! I know, it’s about time we had this time together. Love the Virgo energy—I knew you had good vibes!

FRENDY:  Thank you, thank you!  On the gram you made sure your followers knew how to properly say your name.  Is it that hard for strangers to say it in person? *Laughs*

ALAUNI: You wouldn’t believe how many people just flat out try to avoid saying my name out loud when they meet me for the first time. I’ve gotten so many different pronunciations I decided to take it into my own hands and make sure people knew how to say it so they would no longer have an excuse to not to. I love my name and feel like the least people could do is learn to say it right. *Laughs*

FRENDY: Damn! I feel you—I’ve heard everything from Friendly to Fendi.  So I know exactly what you’re talking about. We don’t play around when it comes to our names. Let’s take it back real quick, what’s your fondest memory of living in St. Thomas?

ALAUNI: Oh, we’re going way back! I have nothing but good memories of living there.  I think my fondest memories are just of being surrounded by family. I have a lot of family there still and I miss being so close to them. But I do get to go back pretty often and be with them—we pick back up right where we left off. It’s like nothing has changed.

FRENDY:  That’s awesome. How old were you when you left?

ALAUNI: I was six when we moved to the United States.

FRENDY: Wow, I moved to the US when I was seven from Haiti.  Was there a main motive behind the migration?  Was it for the wide range of opportunities that the states provided?

ALAUNI: Wow, I didn’t know you were from Haiti! It was definitely for the wide range of opportunities—specifically better education opportunities. I didn’t understand why we were moving at the time, but now I appreciate the sacrifice my parents made to give my sisters and I better opportunities every single day.

FRENDY: Yup! Port-au-Prince, to be exact.  Did you experience a major culture shock when you moved to the US from the Virgin Islands?

ALAUNI: I honestly didn’t as much as my sisters likely did. I think my younger sis and I had it easy while it was a bigger adjustment for my older siblings since they had time to develop their character and culture more.

FRENDY:  Totally understandable.  Even though I came here when I was seven, I definitely felt like a fish out of water *Laughs*.  My first language was French so you know I was getting picked on by some of the kids in elementary school. I had to take extra classes just to get my English up to par. Growing pains for sure—but it was all worth it.  Builds character.

ALAUNI: I’d like to kindly say, f**k those kids. *Laughs*

FRENDY: *Laughs* My younger self just gave you a huge hug.  Speaking of your sisters, how many do you have?

ALAUNI: Three sisters! Two older, one younger and the best part? We all have names that start with “A”. We’re all pretty close in age so I’m sure you can imagine the chaos in my house growing up.

FRENDY: Y’all are the “A-Team” for real. How’d your dad deal with all of the estrogen in the house?

ALAUNI: I have no idea how he did it but he deserves a prize for all of the stress we put him through *Laughs*.  My mom deserves one too, but she might have been contributing to his stress also.

FRENDY: *Laughs*  That’s hilarious.  How was your experience at LSU?  I know they have a huge sports culture.

ALAUNI: I had a great time at LSU! The culture and the community there was like nothing I’ve ever experienced before. The school itself was great. I loved the communications school and all of the classes I took there. I also really loved game days in Death Valley. I’m not a sports girl but I turn into a whole different person when I see LSU playing.

FRENDY: When you’re around high octane energy, you have no choice but to get in on all of the excitement.  Why did you choose to go to Baton Rouge, Louisiana for school?  Was it your first choice?

ALAUNI: It was one of my top choices. LSU has a great mass communication program, which is what I was looking for, and I also really wanted a change in environment. Going to the South and living in Louisiana (where I had never been before) was the culture shock I needed to kind of open my eyes up. It also didn’t hurt that I got a great scholarship to go there. *Laughs*

FRENDY:  That’s a fact.  You majored in mass communication and double minored in sports studies and business administration.  Was there a slight chance of you becoming a sports agent? *Laughs*

ALAUNI: *Laughs* I thought about it for a second, and then I realized that sports is just not for me. So I have a bunch of sports knowledge just stored in my brain for no reason.

FRENDY: Why did you even think about it in the first place? What triggered the interest?

ALAUNI: It was being in such a sports-centric atmosphere. LSU (obviously) is known for their athletics programs, and I think I saw how much attention they got—I wanted a little slice of it *Laughs*. I quickly realized that it was not my scene when my sports studies minor required me to take a jogging class. Yes…a jogging class.

FRENDY: *Laughs* A jogging class? Wow, I think we broke a record in all of my years interviewing people. I’ve never had anyone mention anything about a college course that required them to jog.  I’m guessing you’re not much of a jogger?

ALAUNI: I really wish I was, but sadly, no. I am trying to get into running though—don’t ask me about how that’s going.

FRENDY:  I won’t—I’m a StairMaster guy myself.  What was your impression of NYC when you moved here right before the pandemic? 

ALAUNI: I moved here in May 2019 right after graduating college to be an intern at Live Nation. When I first got here I was so unbelievably nervous and intimidated by everything—the city, the people, even the train *Laughs*. But I’m glad I had a minute to adjust and figure sh*t out before the pandemic hit.

FRENDY: Not the train *Laughs*.  Which area of the city did you initially move to?

ALAUNI: I was in the Williamsburg section of Brooklyn.

FRENDY:  Nice calm vibes there—depending on where you stayed.  Are you living in Manhattan now?

ALAUNI: Definitely didn’t have calm vibes where I was *Laughs*. Yes, I’m in Manhattan now living downtown and I’ve loved it so far.

FRENDY:  Was it hard getting accustomed to the fast paced lifestyle of the concrete jungle?

ALAUNI: No, actually. I think I picked it up pretty fast. By the time I was about to graduate, I was ready to get out of the slow moving south and into a quicker paced lifestyle—so I jumped right into it.

FRENDY:  Right after interning for Live Nation you worked for a company called Galison & Madpup, which is known for partnering with artist foundations to create puzzles, games, home decors, desk accessories, etc.  Since you worked there in the midst of the pandemic, how was business?  Booming, I bet because everyone was home.

ALAUNI: You’re absolutely right, business was insane during quarantine! It was a big test for my work abilities, that was my first “real” job and working throughout the pandemic was really tough.

FRENDY:  What was your most stressful moment there? And how’d you get through it?

ALAUNI: My most stressful moment was keeping up with the customer demand during quarantine. Our product demand was at an all time high and, obviously during that time, there were a bunch of supply chain issues so it was really stressful trying to communicate with customers that were already on edge with all that was going on in the world at that time. Thankfully, I was back home in Maryland and around my family at the time, they were such an amazing support system, and my team at Galison was unbelievable. They were feeling the same stress and we all came together to figure the best ways to get past it. 

FRENDY: I’m glad you guys thugged it out.  Did you leave Galison by choice?

ALAUNI: Yes, it was a really tough decision! A member of my current team at Live Nation reached out to me about an open position that she believed would be good for me, and once I did my research I was sold and applied. Thankfully, I got the position with an amazing company and team. I’m really happy to be back with Live Nation and love the work that I’m doing.

FRENDY:  I’m surprised you weren’t hired by Live Nation right after your internship with them.  What are your duties there now as an associate manager?

ALAUNI: That’s what I had hoped for, but life is crazy and everything happens—or doesn’t happen—for a reason. As an associate manager on the marketing team, I help come up with creative ways for brands to integrate themselves into live music culture. So for example, when you see your favorite brand at a music festival or venue, my team works to come up with “the way in” for the brand.

FRENDY: Sounds like a wavy gig for sure!  Congrats on getting the position—you deserved it.  I see that the company is already promoting upcoming festivals like, When We Were Young and The Smoker’s Club.  How excited are you to see that live events are making a comeback?

ALAUNI: Thank you! I can’t even put into words how excited I am. We got a little taste of it last year during the fall, but nothing will compare to this festival season. People are so eager to get back to live music experiences—myself included. I can’t wait to experience the vibe of listening to your favorite artist surrounded by fellow fans again.

FRENDY:  I peeped that you absolutely love checking out art galleries on your off days.  What’s your favorite exhibition thus far?

ALAUNI: One of my favorite activities! Hmm…I think my favorite so far was the Andy Warhol: Revelation exhibit that I went to at the Brooklyn Museum recently. I went with my roommate/best friend Kayla and we had an amazing time just enjoying Warhol’s work, and seeing new pieces that we hadn’t seen before.

FRENDY:  Yes, I was just about to mention Kayla. How’d you guys meet?

ALAUNI: Kayla and I have actually known each other forever. We went to middle and high school together, and just so happened to be moving to NYC around the same time and have lived with each other ever since.

FRENDY: Synchronicity at its finest.  Kayla is a great photographer—how dope is it to bounce off of her artistic vibe?

ALAUNI: She’s so talented—I’m her biggest fan! It’s amazing having her creativity so close by. She’s such an amazing asset to have around, not only for my career development but for my personal development too. 10/10 recommend getting yourself a Kayla.

FRENDY: Indeed!  We all need a ride or die in our squad.  What else do you do for fun in the city?

ALAUNI: Just overall explore! This summer I made it a mission to see parts of the city I hadn’t been able to before and get out of my comfort zone. I haven’t been that great about doing it recently since it’s so cold out, but I’m ready for spring time so I can start on my little adventures again.

FRENDY:  Since you’re not originally from New York, is it difficult for you to make new friends? Especially during the covid restrictions.

ALAUNI: I can’t lie, it was definitely hard in the beginning. I am so grateful to have had Kayla with me because she was also in the same boat of not really knowing anyone here. But, in 2021 when things opened up more I flourished socially and made so many new friends in the city. I can thank social media for that! I consider all of my internet friends my real friends at this point. *Laughs*

FRENDY: *Laughs* Sometimes internet friends are the ones that look out in real life. How are the fellas treating you in New York?

ALAUNI: No comment. *Laughs*

FRENDY: *Laughs* Fair enough.  Are you dating often?  Also, do you have a particular type?

ALAUNI: I wouldn’t say “often,” but I am dating here and there. I think the type is men who won’t traumatize me. And apparently that’s a big ask.

FRENDY: What do you mean by traumatize? *Laughs*

ALAUNI: Anything that I will potentially have to talk with a therapist about. *Laughs*

FRENDY:  What’s the best way a guy can capture your attention while walking down a crowded SoHo street?

ALAUNI: By saying something kind and not commenting on my outward appearance. It’s the little things—like when someone tells me to have a nice day, that’ll get my attention.

FRENDY:  What do you hope to achieve by the end of 2022?

ALAUNI: Tough question that I haven’t even asked myself! I hope to build my following on social media and be able to work with the brands that I admire. I would love to try out influencing and creating content that breaks through and doesn’t just clutter the feed.

KIM POSSIBLE

“Wazzup, wazzup, wattaaap!” Listen, if you don’t know where that quote came from then your childhood was totally messed up. Anyway, I’m back in action and decided to revive my Original Stories series for your reading enjoyment. This time around, I aim to deliver exclusive interviews with some of the most sophisticated women in the game. Allow me to present my special first guest, Kimberlyanne Mendoza.

Kim and I met while we were patiently standing in line to enter a botched Hypebeast event in 2017. (Approximately two years after I left BAPE). Let’s put it this way: the shindig was like an oversold flight where they invited more people than the venue could even handle. As you guessed, we weren’t able to get in—at least it was great seeing Kim. As a matter of fact, she reminded me that we were already connected via LinkedIn! 

The New Jersey-bred, social media maven is balling to the squeaks of her own high-end sneaks in a male dominated arena.  Kim has worked for MTV, Complex, and is now a social strategist at Nike.  Oh, I almost forgot to mention she has a fledgling clothing line, aptly titled, Girls Who Dress Like Boys.

I sat down with the Filipina polymath to get a glimpse of what it’s like in her wondrous universe.  Check out our conversation below:

FRENDY:  What’s going on, Kim? I really appreciate you for taking the time to have this talk.

KIM:  Hey! Of course.

FRENDY:  The last time I saw you in person was when we bumped into each other about five years ago trying to get inside a Hypebeast event. It’s crazy how fast time flew by!  So much has changed in the world since then.

KIM:  Wow! That’s right, I totally forgot we met trying to get into their office. Pretty sure I was in the process of interviewing with them back then. I also ran into Michèle Lamy that same day. Super random! *Laughs*

FRENDY: *Laughs* That’s crazy. Interviewing with them—meaning a job interview?

KIM:  Yes, it was for a random social media position at Hypebeast—nothing crazy. I just wanted to find another gig outside of Beauty since that was the field I was currently in, and wanted out.  I actually ended up at [MTV] TRL after someone in HR reached out for their re-launch which was pretty sick.

FRENDY:  Everything happens for a reason.  We may not know why during the questionable events, but later on in life the answers reveal themselves. I’m definitely going to discuss all of your endeavors in a bit.  Let’s get to the nitty-gritty now though: what did you say to Michèle Lamy when you ran into her? *Laughs*

KIM:  *Laughs*  Actually, I stood around and contemplated if I should approach her. She walked past me, then turned back around and walked past me again for the second time. In my mind, I was like, should I say something or should I not? She then came back around a third time and I thought, whatever let me just say something to her. 

I didn’t want to come off like one of those people who are all in your face asking for photos so I politely said, “hi Michèle, I’m a huge fan of you and your work. You and Rick [Owens] are a huge inspiration.”  She said “thank you,” and kept it moving. I’m very happy that I had a chance to briefly speak to her face to face—I didn’t think I would ever meet her. 

FRENDY:  It’s funny because now we can hardly notice any public figures freely walking around in the streets since everyone is wearing face masks. How has this pandemic way of living changed your mindstate?

KIM: The pandemic was a blessing in disguise for me. Weirdly, it has challenged me to be creative in more ways than I already am. It has also pushed me to put in 1000% more time and effort in projects that I’ve been working on, and also try new things out.  I learned that the power of the internet is real!  A ton of small businesses benefited from it during this time period in terms of support. 

FRENDY: Absolutely. Were you born and raised in New York?

KIM:  I’m not. I'm actually from New Jersey--born and raised! Right now, I reside in Newark.

FRENDY:  Jersey in the house! Was it hard for you to go to the city often as a kid? Or were you able to get constant rides to enjoy all the festivities that were taking place in the Big Apple?

KIM:  It wasn’t hard at all.  I was always in the city! I went to college and interned there so I was in NYC daily. I was a heavy concert goer *Laughs*.  Not a huge party animal, but [I] loved the music and fashion scene there. 

FRENDY:  Which college did you attend? Also, what was your major?

KIM:  I went to LIM College and I majored in Marketing with a concentration in Social Media/Fashion Photography and Design.

FRENDY:  I know that you previously worked for MTV and Complex.  What was your position at those major broadcasting companies?

KIM:  I was a social media coordinator at MTV and at Complex I was a social media manager.  I’ve been in social media my entire career basically.  Besides in my early days when I was at Karmaloop, XXL, Jack Threads and Burberry.  I was still testing the waters at that point in time.

FRENDY:  Your resume is extensive—much respect!  For those who are not aware, what are the duties of a social media coordinator? I’m sure it’s more than just merely posting content on a company’s Instagram page.

KIM:  Social media is a crazy job!  You’re on [call] 24/7 and you do way more than just post. In my experience, I was doing all the photography, producing, directing, editing, photoshopping, interviewing.  The list can go on and on. There’s usually a role for everything I just mentioned, but with social it comes with the territory.

FRENDY:  I know students are usually hired at a company they interned for right before graduating college.  Was that the case for you?

KIM:  I wouldn’t say that’s the case—it really depends if the company is hiring.  My last internship was at Nickelodeon and they were trying to get a head count on their team to hire me. I’m not one to wait around so during that period I started applying to multiple jobs.  I wasn’t being picky because I knew I was just starting out.  Eventually, after a few interviews, I nailed one down with a company I wasn’t too fond of.  Hey, it’s a job at the end of the day. 

FRENDY:  What propelled your move to Nike?

KIM:  Nike reached out to me regarding a social role on their team.  I honestly thought I wouldn’t be able to work for the company since they’re Portland based and I reside on the East Coast. I've always been a fan of the brand, and a huge sneaker lover. So I took the interview, got the role, and luckily for the pandemic it ended up being remote.

FRENDY: Let’s say the pandemic didn’t happen.  Would you have moved to Nike’s headquarters in Portland?

KIM:  I wouldn’t have.  And to be honest, I most likely would have asked if I could work out of the NYC office. I only say this because I love living near the city and having access to it because a lot of the things I do for my personal endeavors require me to be in and out of there. 

FRENDY: “Won’t he do it, yes he does” ::Kanye Voice::  What are the key lessons learned from your previous jobs that stuck with you?

KIM: One thing I learned is that a job doesn’t define who you are. I feel like a lot of times people tend to think their job defines who they are and link it to their identity—that shouldn’t be the case. 

FRENDY:  I totally agree.  Although you’re working in the media field, your love for fashion never faltered.  When did it begin?

KIM:  My love for fashion started at a very young age. I can’t say how young but I remember being a child. I had these paper cut out dolls that you would rip out of these books, and they would come with outfits you can interchange. I remember not liking any of them so I would get some paper then trace the dolls in order to get an accurate measurement to draw new outfits for them. I would say that’s when it all started. I always knew at a very young age that I wanted to make clothes.

FRENDY:  *Laughs* Such devotion at a young age. Passion is the key to everything in life and it’s so good you found yours early on.  What are your favorite brands at the moment?

KIM:  I would have to say Louis Vuitton, Balenciaga, Aimé Leon Dore and, of course, Off White.  I never thought I would say Louis Vuitton, but since Virgil [Abloh] stepped in, I must say they have some amazing designs. Balenciaga has had some really dope pieces.  I’m really loving their oversized looks—I’m biased and love oversized/baggy clothing. Aimé because I love the creative route they are taking.  Very clean, minimal, and such a great aesthetic.  I’m also a sucker for athleisure though.  

FRENDY:  How would you describe your style?

KIM:  I have a range of styles, but it mainly consists of all black clothing with interesting cuts and fabrics. When I say all black—I mean it. My entire closet consists of all black clothing. I don’t remember the last time I wore color, and when I do it’s mainly on my sneakers. I really love a baggy fit paired with some Nikes or Jordans which is the usual fit for me.

FRENDY:  What kicks are currently in your rotation?

KIM:  It would probably be my Off-White x Nike pine green dunks, Aleali May x Air Jordan “Fortune” 14s and, throwing a curveball here, the Uggs x Stampd collaboration which I mainly wear to walk my dogs.

FRENDY:  That’s a curve ball for sure *Laughs*.  What is the purpose of your brand, Girls Who Dress Like Boys?  Obviously the name explains a lot, but is there a deeper meaning behind the moniker?

KIM:  *Laughs*  Right, but I had to be honest!  The purpose of the brand is to create a community and space for women who love sneakers, streetwear and sportswear. It's a brand and community that breaks gender norms. Women love our stuff but so do the men. It’s funny because a lot of girls will message us saying their boyfriend stole their hoodie or jacket, which we all know is usually the opposite. I also get DMs about how they can relate to the brand name and how in a lot of ways the brand spoke to them. 

FRENDY: There’s nothing greater than hearing positive feedback from supporters.  Is GWDLB only offering merchandise?  Or are you also planning on doing much more with the label such as curating events, etc?

KIM:  Yes, for sure!  We plan on doing much more than just merchandise. I have a ton of ideas and my team (consisting of 2 people) keep me level-headed because I really reach for the stars. It’s a gift and a curse *Laughs*.  There has been talks about curating events and much more but we’re being mindful of the pandemic.  Hopefully when the time is right you’ll see more of that side from us!

FRENDY:  Looking forward to it all.  On January 4th, 2018 you shared an Instagram post stating: “Start A Movement.”  Was that the moment you decided to embark on this new creative venture?

KIM:  Woah, you really dug around! I always knew GWDLB was going to be something much more than a brand. I wrote that because I wanted to inspire others to start their own projects, side hustle or whatever you want to call it. There’s a lot of room for people in this world to do dope things, and if we can help facilitate that then we're here to support.

FRENDY:  Thank you, thank you.  I put my heart into this and I really love what you’re doing—I had to come correct.  In your opinion,  what is it about menswear/streetwear that intrigues women all around the globe?

KIM:  I would say as women we can wear anything, and I don’t think just because something is made for a man it should only be worn by men. There’s something really intriguing about women putting on men’s clothing and feeling confident in it. Now, streetwear is a very male dominated area. I think when it comes to that, women tend to gravitate towards it because there is a lack of representation of them there.

Clothing is clothing to me. Anyone can wear whatever it is they want. Whether it be women wearing men's clothing or vice versa. It really doesn’t matter as long as you’re confident and happy in whatever article of clothing that is.

FRENDY: At the end of the day, it’s what’s in you not on you.  Back in 2016, you had a minimalist clothing brand titled Arevalo && Company.  Are you still working on it?

KIM:  Yes, I still work on the brand with my fiance.  However, my main focus has shifted to GWDLB. There's momentum there and crafting a brand is a ton of work!  I had to learn to prioritize so I don’t stretch myself too thin.  With that being said, there are a few new pieces for Arevalo that are currently in the works so you can look out for that in the near future.

FRENDY:  Bet!  Behind every great woman there is an equally great man.  I love the relationship you have with your best friend/fiance John Vincent.  Was it love at first sight?

KIM:  *Laughs*  Oh God, the relationship questions!  We were and still are best friends—I've known him since the seventh grade. We spoke to each other all the time and were around each other a lot. High School hit, and next thing you know we’re in a full blown relationship.  So yes, kind of love at first sight.

FRENDY: Jeeez! Since the seventh grade.  I saw that John was recently named the youngest vice president of Columbia Records.  Where were you guys when the news broke out?

KIM:  *Laughs*  We were home hanging out—it was exciting!  Our families saw him on TFC, which is a Filipino news channel in the Philippines and he was all over it. I’m genuinely happy for him since he’s born and raised there. It’s a huge accomplishment especially since there is a lack of Filipino representation in the music industry.

FRENDY:  Shout out to my dude [OVO] Niko one time. Congrats to him! You’re of Filipino descent as well right?

KIM:  Yes, I’m Filipina.  A lot of people think otherwise *Laughs*.  I’m born and raised here in the United States, but lived and went to school in the Philippines from the age of five through seven.

FRENDY:  Awesome!  I was born in Haiti and moved to NYC when I was seven-years-old. One more relationship question *Laughs* : how supportive is your fiance when it comes to your personal endeavors?

KIM:  He’s very supportive in everything I do and continuously pushes me to do more with my talents. Low key he’s like my manager *Laughs*.  He helps me on the business side of things, and I can always go to him for his advice or opinion on anything that I’m working on. 

FRENDY:  In 2018, you put me on to rapper Coi Leray before she really blew up.  How’d you get involved with her music career at such an early stage?

KIM:  Coi! I love her.  One of my best friends, D'anthony, actually manages her.  One night he brought her to our apartment to vibe out.  We all knew she was a star from that day alone. The team was very small when she was starting out.  Since I have a photography background, I was able to help out on a few shoots by taking BTS photos of them. The rest is history clearly because look at her now *Laughs*.

FRENDY:  Are you still in contact with her team?

KIM:  Yes, I'm still in contact with her manager since he’s a close friend. He's usually out in Los Angeles, but when he’s around we’ll grab dinner and catch up.

FRENDY:  How do you balance your work and romantic life?

KIM:  It’s really not hard. We do dinners often and make sure to take trips every couple of months—nothing crazy. When couples say they can’t balance work and their romantic life I really don’t understand how. It’s not that difficult. Anyone can find the time to dedicate to their significant other. The real question is if they want to or not.

FRENDY:  Bars.  What advice would you give to young women who are trying to dip their toes in the media/fashion world?  Especially during this unique covid situation.

KIM: I would say: use social media to your advantage. If you’re interested in fashion, post about fashion, and showcase your work. Companies aren’t just looking at your resume nowadays. They also take your social media account into consideration—especially during these times when the majority is remote.

RIMOWA To The Rescue

Are you displeased with your current passport flick? Don’t fret, luxury luggage manufacturer RIMOWA has created a one stop shop where you can not only cop a high quality travel bag, but also take a swagged out passport pic.

Located on 99 Prince Street, RIMOWA’s NYC flagship store is capitalizing on the fact that global travel is steadily rising back to normal in the wake of the COVID-19 pandemic.  The German company’s SoHo location includes an in-house photo studio equipped with comfortable seating and godly lighting. Moreover, no appointment is needed to book a spot to take your shot (damn, I’m nice).  Did I forget to mention that the service is absolutely free to use?  Yup, you heard me. 

“The RIMOWA Passport Studio self-service photo booth affords visitors complete control over the process as they make selections for their travel-ready, 2x2” US passport portrait. Physical passport photos are printed on the spot and can be shared as digital versions for safe-keeping or reprinting,” says RIMOWA reps.

I’m expecting to see some beautiful ass passport photos If I ever have the pleasure of checking you in for your next *enter the airline I work for here* flight.

Star Trak x Hidden NY

N.E.R.D’s “In search of…” album has had a profound impact on many of today’s thriving millennial artists. This year it turns 20, and to celebrate, the triumphant trio alongside Star Trak Entertainment has teamed up with Hidden NY.

“What could they have possibly conjured up?” you might ask.  Well, wait till you get a load of this.  The legendary funk rock band and record label collided with Hidden NY to create a nostalgic capsule consisting of co-branded hoodies, shirts, hats, totes and mesh shorts just in time for the summer.  Furthermore, the popular archival streetwear brand account reimagined N.E.R.D’s historic debut album cover art featuring none other than Shae Haley. In this iteration, Shae is wearing standout threads from the collaborative collection. Shout out to photographer Sam Hayes!

The pieces were initially available to subscribers of Hidden’s newsletter on June 15th, with general release on June 16th via its website. Hopefully you were able to cop something!

YEEZY Gap

“Yeezy, Yeezy where you been, uh?” Making history, of course. Back in June 2020, megastar creator Kanye West took to Twitter to officially announce a colossal joint venture with his brainchild brand YEEZY and Gap.  Finally, after a full year of anticipation the garment giants have unveiled the first release of their whopping 10-year partnership.

The YEEZY Gap “Round jacket” is a bold outerwear piece made with recycled nylon and boasts an eye catching blue hue. What’s truly unique about the unisex puffer is its unconventional collar—well, technically there’s none.  Furthermore, the jacket does not feature a closure so there’s no way you can hide that winter gut (I mean, there’s nothing wrong with having one…just sayin’).

Last week in Los Angeles, Ye himself was snapped wearing the jacket with a pair of Nikes! (::Gasps:: talk about marketing!).  Priced at $200, The YEEZY Gap “Round Jacket” will be available for preorder starting June 7 exclusively in the good ol’ US of A on Gap.com.  Unfortunately, shipping is scheduled to take place this Fall.  Check this out though, in order to access the preorder you must first enter your contact information, shirt size, pant size, shoe size and social security number (just joking…pretty believable, right?).

In grand Yeezus fashion, YEEZY Gap will showcase its “Round Jacket” floating projections in major cities starting with New York City, Los Angeles, and Chicago. Peep the exact locations below:

New York City
Madison Square Garden
Guggenheim Museum
New York Public Library
Spring Street Salt Shed
The Met Breuer
New Museum
166 Lafayette Street
142 Spring Street
184 Wythe Avenue
Essex And Rivington Streets

Los Angeles
Disney Concert Hall
Hollywood Palladium
LACMA
Staples Center
The Broadflower St And W Olympic Boulevard
Melrose Avenue And N Virgil Ave
Abbot Kinney Boulevard And San Juan Avenue
Dolby Theatre
Santa Monica Avenue And 2nd Street
Vine Street – Walk Of Fame
8349 Sunset Boulevard

Chicago
Michigan Ave And Roosevelt Road
1601 N Milwaukee Avenue
1453 N Milwaukee Avenue
1927 N Milwaukee Avenue
621 W Fulton Street

OMO Frendy

There’s really nothing to explain here. The FRNDY LMRN “OMO” T-shirt is for all of my supporters—especially those from my BAPE days.

Head over to the shop to own a piece of history!

Rowdy Sneaker Shopping

Rowdy Rebel recently went Downtown to meet up with Joe La Puma for a special edition of Complex’s Sneaker Shopping series.

During their unorthodox interview, the Brooklyn Drill master spoke about finally being out of jail, his basketball playing days, affinity for Air Jordans, comical unfamiliarity with Off-white and reuniting with Bobby Shmurda.  My favorite moment in this sitdown (well, standup rather) is when Joe mentioned the famed sneaker store on Utica Avenue in BK called “Sneaker King.”  Sh*t, I’m surprised he even knew about that spot (great research, my guy!).  

A few years ago, I lived a few minutes away from the aforementioned shoe shop, and I must say, it is clutch for limited releases. Shout out to “Get Set” on Nostrand Ave. as well! I’m not sure if they’re still open for business, but I did stroll down the old hood to take a quick flick for those who are not familiar with it:

Watch Rowdy ball out on some “boots” below:

Whole Time (Freestyle)

What’s good, everyone? I hope all of you are having a wonderful week thus far.  Earlier this month, news broke out that BAPE’s downtown NYC location has officially closed for good. It’s not such a huge shock for some, but for the OG BAPE heads, this might have caused some disarray due to all of the epic memories they’ve made there.  As I’ve stated on Instagram, as long as I’m here, the magic that NIGO’s former SoHo workshop once provided will never fade away!

Speaking of memories, one of the most talented individuals I’ve met during my time at the shop just dropped a music video for his latest freestyle titled, “Whole Time.” ISHMAEL, formerly known as Ishmael Raps, was just a teenager trying to find his way in the lyrical lane when I met him more than five years ago.  I’m extremely happy to see him come into his own with ease as he’s constantly sharpening his craft.

Check out the Itenji-shot visual from the rising Rochester spitter below:

Deep Reverence

“F*ck writing, I’m a SoHo Legend!” My bad, I got a little carried away after hearing Big Sean’s introspective single entitled “Deep Reverence,” featuring the late, great Nipsey Hussle.

The Hit-Boy produced banger, found on Detroit 2, finds Sean shedding light on his most personal happenings including a battle with anxiety, reconciliation with fellow wordsmith Kendrick Lamar, family issues and many more.  “I said things on here I thought I’d never say publicly, but realized that u gotta live and own your truths, cause u can’t always count on that opportunity to be there,” he writes on Instagram. If you thought that wasn’t deep enough, Nipsey came through to deliver a compelling verse stating nothing but the truth concerning his own legacy.

Watch the West Coast reppin’ visual for “Deep Reverence,” below: