Well, a little bit of both. But I’d opt for design because even if I did want to “optimize my performance” (which is pretty much limited to the gym and annual Races For the Cure), my kicks must remain visually appealing.
Adidas AG ’s new chief executive Kasper Rorsted is opting for technology. He has promised to increase the company’s profits with their partner BASF to make more Boost material. For those not into shoe design or even running, Boost is the white, Styrofoam-like, lightweight, cushioning soles, which has been pretty much behind Adidas’ growth the last few years. Preferred shoe design, colors, silhouettes and price (of course) for the moment has been the brands’ differentiator. Until now.
Nike recently unveiled what appears to be their answer to Boost with the ZoomX sole. The new technology will be debuted in the Zoom Vaporfly Elite running shoe targeted specifically to marathon runners. Furthermore, the kicks include a carbon fiber plate that can be personalized/customized for stride of the runner. According to researchers, It will make you four percent (4%) faster. Well, not you or me probably, but really, really, really, serious runners. Unfortunately, these sneakers may never be available to the general public!
Instead, the company plans to unleash the Nike Zoom Vaporfly 4% on June 8th. They will have the Nike ZoomX sole and a fiber carbon plate, but it won't be customizable like they are for marathon runners.
Written by: Lauren F. Indvik