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  • Tremaine Emory Talks Virgil x Nike Air Jordan 1s

    Virgil Abloh’s much-anticipated “The Ten” sneakers collaboration with Nike is scheduled to go on presale from September 9 through 13 as part of this year’s New York Fashion Week festivities.

    As most you know, the Off-White designer has been dishing out his personalized, reconstructed Air Jordan 1’s to major celebrity pals from all crevices of the entertainment industry. Tremaine Emory, one of the hand-picked recipients and co-creator of the No Vacancy Inn imprint, recently spoke to award-winning fashion website, ShowStudio, to talk about his camaraderie with Virgil and deep significance behind the pair gifted to him.

    Check out the visual below:

  • Odell Beckham Jr's Historic Sneaker Deal

    With his buddy Victor Cruz out of the picture, Odell Beckham, Jr becomes the Big Blue's biggest star on and off the field.

    According to Nicekicks, the flashy wide receiver has just signed an historic shoe deal with Nike, which is said to be worth more than $29 million over a 5-year length!  As a result, Beckham will become a larger brand spokesman for Nike, including campaigns outside of football.

    The gigantic footwear and accesories company re-signed the New York Giants icon after an intense bidding war with Adidas.  Much credit is due to Odell's agent Zeke Sandhu and his business manager/momma Heather Van Norman for sealing the deal.

  • Sneaker Design or Technology?

    Well, a little bit of both. But I’d opt for design because even if I did want to “optimize my performance” (which is pretty much limited to the gym and annual Races For the Cure), my kicks must remain visually appealing.

    Adidas AG ’s new chief executive Kasper Rorsted is opting for technology. He has promised to increase the company’s profits with their partner BASF to make more Boost material.  For those not into shoe design or even running, Boost is the white, Styrofoam-like, lightweight, cushioning soles, which has been pretty much behind Adidas’ growth the last few years. Preferred shoe design, colors, silhouettes and price (of course) for the moment has been the brands’ differentiator. Until now.

    Nike recently unveiled what appears to be their answer to Boost with the ZoomX sole.  The new technology will be debuted in the Zoom Vaporfly Elite running shoe targeted specifically to marathon runners.  Furthermore, the kicks include a carbon fiber plate that can be personalized/customized for stride of the runner.  According to researchers,  It will make you four percent (4%) faster. Well, not you or me probably, but really, really, really, serious runners.  Unfortunately, these sneakers may never be available to the general public!

    Instead, the company plans to unleash the Nike Zoom Vaporfly 4% on June 8th.  They will have the Nike ZoomX sole and a fiber carbon plate, but it won't be customizable like they are for marathon runners.

    Written by: Lauren F. Indvik

  • Nike Quits The Clubs

    This post is dedicated to all my Golf enthusiasts out there.  Recently, Nike has announced that it will discontinue it's patented golf clubs, bags and balls (pause) to solely focus on developing apparel.

    Huge names on the golf greenery such as Tiger WoodsBrooks Koepka and Michelle Wie will have no choice but to look elsewhere for equipment.  Trevor Edwards, President of the Nike Brand, states "We’re committed to being the undisputed leader in golf footwear and apparel."  He further adds, "We will achieve this by investing in performance innovation for athletes and delivering sustainable profitable growth for Nike Golf.”

    I am sure this is incredible news for competiting golf equipment brands.  What are your thoughts?

  • Kanye Speaks The Truth

    Kanye West ushered in 2016 with a brand-spanking new tune titled "Facts" produced by scorching producers Metro Boomin and Southside.

    On December 31st, 2014 'Ye dropped a sentimental ballad dedicated to his babygirl North, but this NYE things were a bit....aggressive.  The new jam, inspired by Drake & Future's (I was about to say Josh real quick) colossal club banger "Jumpman", takes some pretty expensive shots at NIKE and even the former TV dad that America adored Bill Cosby.

    To keep it 100, I didn't like the song too much but Yeezus did spit all #facts so it earned my respects.  Listen to the song HERE.  

    Apparently, Mr. West didn't want blogs to share it via their platform :-(

  • NikeLab x Stone Island

    Whats good everyone?  It's been 2 days or so since I've written an article but have no fear, your boy is just making moves to provide even more inspiring content.

    Speaking of monumental happenings, NikeLab and Italian luxury sportswear company Stone Island are scheduled to release an epic collaboration as part of Nike's 2016 Year of The Windrunner campaign. For those not familar, Stone Island delivers top of the line garments that are intricately made to provide functionality and edurance.  It's only right that the American multinational corporation enlisted the company to upgrade their 1970s curated windrunning jacket.

    The chevron and hood of the NikeLab x Stone Island Windrunner are constructed with water and wind-resistant Mussola Gommata fabric, formed by bonding lightweight cotton muslin to an opaque polyurethane film. Nylon Metal, a proprietary Stone Island fabric with a metallic sheen, is featured on the body of the garment, which is lined with PrimaLoft®.

    Not only does this joint business venture contain awesome jackets, it also includes a special make up of the Nike Koth Ultra Mid SI sneaker-hiker hybrid.

    The NikeLab x Stone Island co-lab will be available on December 17th at Stone Island flagship stores*, Stoneisland.com, at selected NikeLab retailers and on nike.com/nikelab. Good Luck!