• Pharrell & Tyler Cookin' Up In The Stu

    Music titans Pharrell Williams and Tyler, The Creator was recently spotted in the studio for the first time this year.  The two were seen working via Pharrell's Snapchat on Wednesday, with the audio cut off of course. Looking forward to hear what they're cooking up.

     P.S  Shout out to the Golf Wang general, I saw him during the last day of Luka's "Hot Mess" art exhibit at Milk Studios earlier last month.  He recognized me from my days working at Nigo's former shop in SOHO.

  • KAWS x Air Jordan 4

    Damn, these kicks are way too fresh!  KAWS took to Instagram to tease us all with an official image of his collaboration with Air Jordan.  The beloved New York Based graphic designer and artist initially delivered the news of his epic joint venture with the Jordan brand back in January.

    The sneaker used for the project is the Jordan 4 model, which is entirely covered in grey suede.  Furthermore, KAWS' famous "XX" tag is found at the shoe's heels, rightfully taking over the jumpman logo.  It was rumored to released on March 1st but you know how that goes!  

    Stay tuned for more details on the kick's release date.  While you're patiently waiting, feel free to cop my new hoodie, it matches the KAWS x Jordan 4 joints perfectly don't you think?

  • Emily Gets Sweaty With Chantel Jeffries

    Emily Oberg may have left her full time gig at Complex to become the creative lead for KITH Women, but she still makes time to 'Get Sweaty ' with the hottest stars in the entertainment industry.

    Emily's latest celebrity guest on her sporty show is none other than the scorching Chantel Jeffries. Besides getting to know about Chantel's forthcoming fashion collection, interesting love for school, and DJ beginnings, we get an eyeful of the "prison style" *coughs* thirst trappy *coughs* workouts that she and her former foe participated in. 

    Check out the cheeky clip below....oh and shout out to the cameraman for the clutch slow mos!

  • It's All About Sage

    Supreme's ultimate "It" boy Sage Elsesser recently sat down with GQ for a quick, yet informative interview about his newfound fame as a model, style choices, shoe collaboration with Converse and more.

    I actually saw Sage this past Saturday at KITH 's subway-packed Broadway shop, as he was patiently waiting on line to cop their famous treats.  Despite the vast amount of people at the store, the uber-talented skateboarder managed to remain low.  As a matter of fact, it almost seemed like he was internally wishing nobody noticed him (haha).

    Much respect to Sage for his ability to remain chill, despite the all the success that is coasting towards him (saw what I did there?).  Check out the article HERE.

  • Pharrell Doll

    We all know Pharrell Williams is an avid art collector so it's only suitable that he became one himself.  If what I just wrote went over your head, I simply meant to imply that the mega-superstar has been immortalized into an incredibly life-like doll!

    As part of their Real Action Heroes line (RAH), Medicom Toy paid homage to Skateboard P by turning him into an action figure.  The Japanese brand is known for making art pieces rather than conventional toys, and this particular figure continues to prove just that.  Threaded in his memorable 2014 Grammy Award getup, the doll is also fully equipped with Pharrell's accessories, including his watch, bracelet, carabiner and of course Vivienne Westwood aka Arby's hat (just a joke, sorry OG).

    Furthermore, the 11.8' inch doll comes with a display stand and interchangeadble wrist parts for various wrist actions of your choosing.  

    Cop this one of a kind collector's item HERE.

  • Master P Visits The Breakfast Club

    We're a long way from Master P's "make em say uhh," days but the superstar mogul still remains as one of the most prolific players in the Hip Hop arena.

    Recently, Mr. Percy Miller paid a visit to The Breakfast Club and dropped some much needed knowledge to the masses, especially to young artists who are trying to legitimately leave their mark in the music industry.  Percy speaks on various subjects such as the value of hardwork, today's political climate and doubters on social media.  "I don’t care about social media. Most of the people on social media…if you got time to be on social media we know you don’t have nothing positive going on. You just negative, you a hater," states P.  Sounds pretty harsh I know, which is why I think he clarified his statement by sayingthink about it, if you talk about somebody and you know you’re not where you need to be at.  That’s what I’m saying, it’s a waste of time.  So I try to motivate the next generation through social media."  Mr. Miller also brought along his artists, singer Paloma Ford and 17-year-old rising rap sensation Marcus Clae to the show.

    Shout out to Solange who handpicked P to talk his sh*t on her critically acclaimed A Seat at The Table, album because the man truly is a living representation of someone who made it from the dirt, on his very own terms.  

    I could sit here and continuously write down the epic quotes from Master P's interview, but you can watch it yourself below.  Enjoy and take notes!


    There’s really no place like SOHO, NYC.  Its cobbled streets are filled with the world’s most fashionable and artistic beings who are all pushing the culture forward in their very own distinctive manner.

    I was fortunate enough to work at a shop that was once considered as the epicenter of such vibrant scene. From there, I made a name for myself and it was all due to my exposure to the region’s grandeur. 

    The FRNDY LMRN SOHO, NYC Hoodie was made to commemorate the place that sculpted the persona I am today.  Pre-order yours now HERE.

  • Jack Daniel's Coffee

    Now everyone can have a Jack Daniel's as soon as they hop up out the bed to get their swag on tilt!

    The top selling American whiskey in the world has teamed up with the World of Coffee Inc. to produce it's eponymous coffee line, Jack Daniel's Coffee.  Available in regular and decaf, the coffee is 100% Arabic, medium roasted and infused with Jack's old No. 7 Tennessee whiskey.

    If you want to have that extra pep in your step during the wee hours of the morning, grab yourself a can of this potent brew here.

  • Palladium Boots x Paragon Sports Ad

    I am very happy to present my Palladium Boots x Paragon Sports ad shot by my brother and photographer extraordinaire, Erick Hercules.

    Those who have been following us since our Def Group days know how hard we've worked to get to this point in our collaborative career.  Stay tuned for more!

    P.S   If you're in the NYC area and would love to catch a glimpse of our ad, head over to West 11th street & 6th Avenue.

  • This Is Gosha

    I was initially exposed to Gosha Rubchinskiy’s eponymous label through A$AP Rocky, who sported the brand’s flag print hooded sweatshirt and striped sweatpants during his exhilarating mash-up performance with rap-rock group 21 Pilots, at the 2015 VMAs. 

    At first glance, I thought the self-proclaimed PMF was attempting to bring back the nostalgia of Tommy Hilfiger clothing, but in actuality the graphic on the hoodie’s chest was a flip of the American apparel company’s iconic logo, which featured a conjoined Russian and Chinese flag with Cyrillic script on its borders.  Intrigued by the Hilfiger-inspired top, I dove into the mysterious world of Gosha and was instantly captivated by his brand’s deep Russian roots.

    Rubchinskiy, an equally talented Photographer and Filmmaker, was born and raised in Moscow.  As a child growing up during the ending stages of the USSR, he had big dreams of becoming a creative in the music and fashion realm.  “After school, all my classmates went to Stroganov College to study classical art or graphic design, but I wasn’t interested in it. I was into this world of fashion and clubs, but there was no university for that,” says Gosha to contemporary culture magazine 032c. “ It took ages to decide what to do, and finally I enrolled in college to become a hairdresser and a makeup artist, because I thought it was at least somehow connected with fashion.”

    After graduating from the Moscow College of Technology and Design, Gosha worked as a Stylist and Costume Designer for films and mingled with the Fashion elite in Russia.  Underwhelmed by the lack of diversity and energy of his city’s fashion industry, Gosha took a liking to the vibrancy of the youth- Skateboarders, in particular. "About ten years ago, skateboarding emerged as one of the main subcultures for Russia's youth and I've looked to it ever since,” he admits to I-D Magazine.  "I was drawn to this new energy. I started hanging with this group, spent all my time with them; we skated, we partied, took trips to other cities. It was a special time, one in which I took many photos and shot a number of videos. I needed to do something to capture the energy. I needed to share it.” Not only did Gosha document his newfound admiration, it compelled him to start a clothing brand, which represented the unique style of post-soviet youth culture. 

    During the summer of 2008, Gosha began making clothes that mixed Russian elements with the Western skate and punk aesthetics. Rubchinskiy’s first collection was completely DIY, consisting of inexpensive T-shirts, fruit of the loom sweatshirts and denim jackets.  With the backing of his friend and former owner of the Solyanka nightclub in Moscow, Gosha was able to rent a sports stadium for his first local show.  Although the spectacle was a success (600 people were in attendance), there was no concrete fashion infrastructure behind it.

    In 2009, the Russian menswear designer received his first big break as he was selected by former Russian Vogue fashion editor Anna Dyulgerova, to be a part of her alternate fashion week show called Cycles and Seasons.  The presentation, held at a sports hall converted from a church, exposed Rubchinskiy to international media publications.  In 2010, Gosha was invited to London Fashion Week, where he displayed a 12-piece collection with his very own funds.  Flustered by the lack of a team and money, Rubchinskiy decided to give the Fashion world a break. In an interview with Business of Fashion, he states: “It’s very difficult to start a fashion label in Moscow. Good fabrics are expensive and customs rules are very strict.  I started thinking that fashion for me was over.”

    Luckily for Gosha, Dyulgerova introduced him to Adrian Joffe, president of Comme des Garçon and the mastermind behind Dover Street Market, who was delighted to sell his collection at DSM. Adrian always loved Russia and was moved by the pulsating post soviet movement, so Gosha was the perfect designer to display in his shop.  Unfortunately, after the special capsule for DSM was made Rubchinskiy faced yet another financial disaster. All of Gosha’s items sold out but all of his profit went to production, logistics and of course customs.  Remarkably, after Gosha broke the news that he wasn’t able to complete another collection for the shop, Adrian offered to produce and market Gosha’s clothes through CDG.  Furthermore, Rubchinskiy was given the creative freedom to design whatever he pleased. The Gosha x Comme des Garçons partnership officially began in 2012.

    With the aid of CDG, Gosha debuted his brand’s Spring/Summer 2015 collection during Paris Fashion Week 2014. Since then, Rubchinskiy has truly transformed into a cult favorite! His label can now be found in more than 116 stores around the world.  Not to mention, Gosha has collaborated with a plethora of top tier brands such as Supreme, Reebok and Vans. On November 2016, Rubchinskiy unleashed his very first fragrance inspired by the Skate culture titled, “The Perfect Summer Weekend.”

    The multi-talented designer will be presenting his Fall/Winter 2017 Collection for the first time in two and a half years in Russia-his home country.  The outing will take place in Kaliningrad, which sits between Poland and Lithuania along the Baltic Coast.  No other information has been revealed about the much-anticipated showcase, but we do know that it will all go down in January.

  • Pharrell Meets The Breakfast Club

    Thanks to his involvement in the inspirational film Hidden Figures, Pharrell Williams has finally broke his Breakfast Club studio cherry!

    The megastar musician recently visited Charlamagne da God and Angela Yee (DJ Envy was unable to make it) at their humble workplace to discuss the star-studded NASA drama, his secret anti-aging secrets, politics, and even the "slave master" mentality of the music business.

    Check out the informative sit-down in it's entirety below:

  • LoveSick (Official Video)

    I'm a bit late in posting this but it probably went under your radar as well.

    Last month, multi-talented British electronic producer Mura Masa, unleashed the music video for his A$AP Rocky assisted jam titled "Love$ick."  The clip did not receive any sort of cameo from the two artists, but impressively displayed a coming of age storyline, filled with disruptive British teens in their cozy Nike fleece tech suits.

    Indulge in the offering below:

  • Interview With A Nightlife Vampire (Trailer)

    Merlin Bronques recently unleashed a babe-filled trailer of his forthcoming documentary titled, Interview With A Nightlife Vampire.

    For those who aren't in the know, the Canadian creative is a genius when it comes to capturing the very essence of a popping party.  Merlin's forthcoming release will be yet another visual display of his uncanny ability to penetrate the "awkward" barrier, which ultimately transforms a total stranger into his very own personal muse (still trying to figure out how he does it).

    Alongside an assortment of modelesque scene girls, the 37-second teaser features Major Lazer and Theophilus London, as they are showcased doing what they do best.

    Bronques has not stated the project's release date, but I'm sure its not too far away for our viewing pleasure.  For now, check out the clip below:

  • NYC OVO Flagship Store

    Well, the moment all of the east coast Drizzy fans have been patiently waiting for has finally arrived.  Oliver El-Khatib and Drake's prospering OVO clothing line will finally be opening a New York City flagship store!

    The news was unveiled on the brand's official Instagram page, which featured a flick showcasing a slew of the Halloween gang members cladded in blue and white OVO owl emblem hoodies, with the caption: "#NYWELCOMEOVO 12.10.16. " 

    The crew hasn't officially stated they will actually debut an NYC brick-and-mortar shop on the 10th, but one can rightfully assume that it is going to happen.  Especially after the suspenseful clip that was unleashed yesterday.

    Lets see what happens next! Oh, and if for some odd reason you don't know about the brand's backstory, check out my Grailed published write-up to catch up. Simply click here to read it.
  • OTHERtone Episode 34

    Pharrell Williams and Scott Vener always have the best guests on OTHERtone, but the latest group of individuals that sat down with them may have been their coolest ones yet!

    While in Japan, the Beats 1 radio show duo took the time out to speak with one of my icons Nigo, Takashi Murakami, and the most creative couple from the far east Verbal & Yoon.  During the episode,  Pharrell talks about how he was initially aquainted with the former Ape general. "He should be frozen," states P as he discussed the ethereal coolness of his longtime friend.  Furthermore, Verbal & Yoon briefly spoke about their love of subcultures and Ambush jewelry store, while Takashi recalled his art project with Kanye West.

    Check out the clip featuring a condensed version of all three interview segments below:

  • Amir Obe Signs With Def Jam

    Congratulations to Amir Obe for landing a deal with Def Jam !

    I'm happy to see that Amir has found a prestigious home to produce even more eargasmic tunes. I have known the Brooklyn-by-way-of-Detroit Rapper since he went by the moniker of Phreshy Duzit, and even featured a slew of his old music videos on my previous blog. This momentous occasion is a true testament of his relentless grind!

    In honor of Obe's major label signing, he unleashed the visual to his moody cut titled "No Peace."  In an interview with Billboard, Amir explains the clip by saying: "I wanted to capture the vibe of 'No Peace' visually, and I think we executed providing a journey, a sense of no looking back."  Furthermore, the single is included on Def Jam's all star compilation album called Direct Deposit 1, which will be available on December 2nd.

    Check out the Dan Lemoyne directed music video below:

  • The Bootleg Babe

    As crappy as America may seem, we must not forget our precious ability to have freedom of expression in the arts and entertainment. New York City based artist Ava Nirui is exercising those very rights in her fashion approach.

    The multi talented 25-year-old creative is throwing stones at the fashion industry's spotless glass house by making her very own emoji-heart eyes inducing bootleg clothing, utilizing luxury brand logos.  "The fashion world is so set in it's ways, why not challenge its rigidity?" says Ava to W Magazine.

    Nirui's initial venture in bootlegging began a year ago when she formulated swagged-out outfits for Barbie dolls inspired by unisex brands, such as Hood By Air, Vetements and Marques Almeida.  Since then, Ava has applied her stylistic mad scientist ways to shoes, basketballs and even an asthma inhaler!

    Her latest latest masterpiece is a series of Champion hoodies fused together with high fashion brands like Christian Dior,Versace, Gucci and more.  A few days ago, Ava released her Gucci x Champion bootleg ($200), which signified the very first time she has sold anything publicly.  

    Unfortunately, they're all sold out.  Hopefully we'll see more of Ava's wonderful creations available for sale on her webstore during the holiday season!

  • The Nutella Burger

    McDonald's truly has a knack for enticing us with it's guilty pleasures.  The fast-food chain's latest addition is taking their allure to a higher level of indulgence.

    Allow me to introduce The Sweety Con Nutella Burger. Nope, this isn't an April Fool's joke (we're not even in April anyway),  McDees really has conjured up a sandwich filled with the chocolate-hazelnut spread that we all adore.  

    Unfortunately, the sweetened burger is only available in Italy.   But if you're a baller with a larger-than-life sweet tooth, this trip is a must!

  • Cozy Tapes Vol. 1

    What's good everyone!  I apologize for the lack of posts, but your boy is getting to the paper and I'm sure y'all ain't mad at that one bit.  

    Speaking of accumulating cash, the "Money Man" himself, ASAP Rocky, and his ASAP crew have finally unleashed their highly-anticipated sonic compilation, Cozy Tapes: Vo. 1 Friends-.  The ASAP Yams tribute consists of 12 scorching tracks and features an assortment of Hip Hop's brightest stars, including Tyler The Creator, Skepta, Lil Uzi Vert, Lil Yachty and more.

    Check out the project below.  While your ears are getting cozified, be sure to read my latest Grailed article on Rocky and Bari's prosperous lifestyle brand, VLONEHERE.  Enjoy!

  • Frendy Vibes T-Shirt

    I pride myself in bringing joy and positivity to everyone I come across.  Fortunately, the love I’ve shown has been reciprocated to the umpteenth power (for the most part). 

    The Frendy Vibes T-shirt was formulated to represent my energy. Made up of 50/50 cotton/polyester, the sunset colored top features “Frendy Vibes,” in metallic gold.  Furthermore, the words are written in script and are located on the left breast. 

    Hey, Brooklyn is where I grew up since the age of 7, spreading love is what we naturally do!

    To pre-order your Frendy Vibes T-shirt, click HERE.

  • Kanye Accepts No Imitations

    Kanye West's confidence never cease to amaze us all.

    The notorious God complexed spitter recently had another '"stream of consciousness" moment during the Edmonton, Canada leg of his Saint Pablo tour.  After abruptly halting his energetic performance of "Freestyle 4," Yeezy belched out his deepest detest of rappers who are biting his stage setup.  "This the original. Accept no imitations. You with the rap God right now. Niggas be copying my shit bro. Stealing our shit, stealing stages. Copying our shit one-to-one," he states.

    A few blogs are speculating 'Ye is subliminally taking jabs at Drake, but I totally doubt it. The two rap MVPs are having way too much of a successful career to combat each other, plus they're supposedly working on a joint album.  Another suspect is South African Rapper Cassper Nyovest, who claimed to perform on a floating platform last year before Kanye. 

    We all know the popular saying "there is nothing new under the sun," and it certain applies to this *clears throat* messy situation.  Is Kanye responsible for globalizing the concept of an artist performing on a flashy, levitating stage? Possibly, but he may not be the very first person to actually produce one.  There might have been pre-mature attempts made by lesser known artists to wow their dedicated fans during a live performance.

    Now, the problem is finding them (haha).

  • OVO x Roots Fall 2016

    I don't know about you but when my eyes first laid on the campaign flicks of OVO 's latest collaboration with RootsI thought Drizzy's imprint was venturing off with the legendary hip-hop band, The Roots, to takeover the merch game (haha). Pardon my ignorance, I honestly had no clue about the thriving environmentally-friendly Canadian apparel brand until now.

    In any case, the two lifestyle clothing lines have teamed up once more to deliver a new capsule for the Fall 2016 season, which is out now.

    Check out the earthy cinematic clip of the comfy collection, directed by the fellas of Kid Studio below:

  • Tell Them Why You Mad

    Solange made a perfect executive decision in featuring lyrical living legend Lil' Wayne on the hit single, "Mad," from her recently released Billboard topping album, A Seat at the Table.  Why you might ask? It's because Weezy has a whole lot of sh*t to be mad about in real life.

    Wayne and his Young Money Entertainment team has had an ongoing battle with their partner label Cash Money. Fans across the globe were shocked to realize the Young Money honcho was beefing with his "father figure" Birdman, but more importantly they all wanted to know why!

    Cortez Bryant, Lil' Wayne's longtime confidant and manager, paid a visit to Elliot Wilson's podcast Rap Radar to finally dish out the savory details which caused their unresolved dilemma with Cash Money kings, Baby and Slim.

    Check it out below:

  • RIP Tommy

    Actor Tommy Mikal Ford, famous for portraying the forever dapper bald-headed comrade of Martin Lawrence in Martin, has died yesterday at an Atlanta hospital due to a ruptured aneurysm in his abdomen.

    We never really pinpointed Tommy's exact "job" on the hit 90's TV show but he certainly made us all laugh whenever mentioned "it." Thats a commendable task in itself. 

    My condolences goes out to his close friends and family. 

  • Luke Cage Visits The Breakfast club

    The world has been going crazy over Netflix's power-punching new series Luke Cage.  As a matter of fact, the show literally broke the popular streaming site for two hours on Saturday, just one day after it's premiere!

    On September 30th, my fellow bald headed brother and Luke Cage star, Mike Colter, visited The Breakfast Club to speak on the "Black Actors Matter" episodic and even dropped some gems for individuals like myself who are basically doing anything they can (on their own) to prosper in the media/entertainment industry.

    Check it out below:

  • Long Live The Music of Billy Joel

    My mother and aunt introduced me to Billy Joel’s music when I just was five years old in Haiti. Listening to his classic sounds today takes me back to the nostalgic days of being carefree.

    I teamed up with photographer Marielle Sales to visually pay homage to the original Piano Man.  Check out some of the pics from our shoot below:

    To see more, follow me on Instagram.

  • Wall Climbing Fun

    Love being in shape but actually detest the tireless (and sometimes boring) process of it all? Then, this exercise is absolutely for you.

    Famed business publication, Insider, recently revealed the world's first ever augmented gaming climbing wall! The hand-griping vertical boulder features a slew of heart pumping games such as; Climbball and Spark.

    I'm suddenly inspired to get my climbing on after learning about this! Rather than the same old leg and arm routines at the gym, you'll be able to workout those same areas (and a few more) while stimulating your noggin' with an overload of fun.

    The Climbing Wall is available in Finland. Luckily, you can order your very own right HERE.

  • Rocky's Return

    Whenever A$AP Rocky takes an unusual long pause from uploading colorful visuals of his rockstar lifestyle on Instagram, just know he's working on something reaaaally important.

    About a week ago ((week ago)), the self-proclaimed PMF briefly took to the popular social media app to showcase "pretty" paintings of himself wearing garments from his latest involvement with high-end luxury brands, Christian Dior and J.W Anderson.

    Rocky continues his return to the limelight with a feature on rising U.K producer Mura Masa's remixed single titled, "Love$ick."  Check out the vibrant tune below:

    That's not at all! Just a few hours ago, it was announced that the braided-up, fiery spitter is now the Creative Director for MTV and Viacom Velocity'in-house creative agency, MTV LABS. In this role, Rocky and his very own agency, AWGE, will have access to the company's cross-platform production capabilities to create original content; experiment with new formats and existing MTV IP; and develop branded content for advertisers with Viacom Velocity.
    Looks like we're about to see Rocky on a whole new level! Shout out to A$AP Ferg.
  • Purpose In The Youth: Yussuf Kassim Manzi

    Allow me to present the 5th episode of an inquisitive podcast by Bobby Hobert titled, Purpose In The Youth.

    Yussuf Kassim Manzi, one of my closest friends, was the featured guest and he spoke of his evolution as a fashion designer, appreciation for the smallest things in life and inspirations.  Furthermore, at the 28:30 mark Yussuf candidly talked about the fateful day we met, my impact on his life and the BAPE NYC store. You wouldn't want to miss this!

    Make yourself a hot brew (its getting cold out) and indulge in the stream of consciousness below:

  • Spectacles

    Too busy concentrating on choosing the perfect filter for your next snap selfie?  If so, you might of brushed past the fact that Snapchat is no more!  

    Evan Spiegel, the company's 26 year old CEO, has renamed his voyeuristic brainchild to Snap, Inc.  “Snap Inc. is a camera company. We believe that reinventing the camera represents our greatest opportunity to improve the way people live and communicate. Our products empower people to express themselves, live in the moment, learn about the world, and have fun together,” says the company's website.

    With that out the way, allow me to introduce, Spectacles.  Created by Snap, Inc., the glasses feature a video camera with a 115-degree-angle lens positioned right next to your eyes – so every video is shot from your point of view. But unlike a GoPro or your smartphone camera, you don’t need to experience the world while holding a camera in front of your face. You simply tap the side of your Spectacles to initiate a 10-second video recording, and it is automatically transferred to the "Memories" section of your Snapchat app, where you can decide to use it or delete it at your convenience. 

    This new technology will have everyone saying "Look ma, no hands!"  From riding your bike to *clears throat* (let me know even go there), you will be able to capture yourself engaging in activities without actually being your own cameraman.

    Check out a video showcasing Spectacles below, and stay tuned for more info:

  • Brangelina Is No More

    I don't usually partake in celebrity gossip but this particular situation is truly worth my two-cents.

    According to TMZ, megastars Brad Pitt and Angelina Jolie are divorcing after 2 years of marriage and an impressive 12 years as a couple.  As expected, fans around the globe are expressing their sorrow on social media, stating that "love is officially dead."

    This is exactly why I'm speaking up.  I'm sorry to break it to you (see what I did there?) but unfortunately all things in this life of form cease to exist at some point in "time."  Nothing lasts forever, and yes that means even fairy-tale Hollywood relationships. 

    The only thing we can do is take care of ourselves and spread love without total attachment. Look, its easier said than done (trust me I know), but with less expectation, the more freedom we will have.

    Then again, what do I know right?

  • Kanye Finally Hits The Gram Button

    Those who tucked their phones away to fully enjoy the weekend, might of missed the "historical" news that Kanye West has finally launched an Instagram page.

    With already almost 900k followers (will probably be one million by the the time this is out), the man who feels like Pablo isn't taking any advice from anyone about what to post on his IG. Ye uploaded his first "artistic" piece yesterday of a scene from Arnold Schwarzenegger's 1990 sci-fi classic, Total Recall.

    Totally waiting to see what other visual wonder (or wrath) the "God" has in store for us on his new platform!

  • Allen Iverson Enters The NBA Hall of Fame

    Man listen, my allergies kicked in heavy while I was watching Allen Iverson's Hall of Fame Enshrinement speech.

    The Answer, was not only a huge inspiration in my short-lived high school basketball career, but life overall, as he encouraged me to be my purest self no matter what. Oh, and I can't forget the hair!  All of my best braid designs were inspired by A.I's meticulous hairdos (OG BAPE heads remember those days).

    Iverson, dressed in an all black suit, gave thanks to the many individuals who played a pivotal role in his remarkable career. Check out the speech in it's entirety below:

  • The Williams Family x Dean & Deluca

    As promised, here is the update on my article about Pharrell Williams partnering up with high-end grocery store chain, Dean & Deluca.

    It was recently revealed that the collaboration will also involve Skateboard P's family - his father Pharoah, in particular.  Titled, "The Williams Family Kitchen," the historical joint venture will feature a line of specialy food products, using Pharrell's pop's recipes.  

    Not only can devoted fans dress like the multitalented superstar, they'll be able to even eat like him too (at least when he was growing up).  Check out the clip below:

  • King of The Merch

    Kanye West admits he has a big ego, and apparently it served as his catalyst to become a megastar. From the College Dropout Bear to Yeezus, Ye's larger than life personas has captured the hearts and ears of fans across the globe. 

    The G.O.O.D Music maestro's biggest God complex yet, Saint Pablo, has truly transformed him into a King....of the merch that is. On September 5th, during the New York City leg of Kanye's Saint Pablo Tour at MSG, he pulled in a record-breaking $780,000 in merch sales!  This incredible feat has placed him ahead of Pope Francis himself, who sold $540,000 in memorabilia at the Garden last year.

    Looks like Yeezy not only jumped over the jumpman, but also effortlessly levitated over the Pope!

  • Ambush Design's First Store

    Back in the peak days of BAPE, my former boss Nigo created a Japanese Hip Hop supergroup named, Teriyaki Boyz.  The rap act consisted of Ilmari, Ryo-Z, Verbal, Wise, and even the former Ape General himself, who served as a DJ.

    The Teriyaki Boyz had an incredible run, collaborating with tons of legendary artists such as Jay Z, Kanye West and Pharrell.  I'm not totally sure if the group is still together, but what's definite is the ultimate rise of the lyrical clan's unofficial leader, Verbal.  The stylish spitter has transcended into a Japanese fashion icon!

    In 2008, Verbal teamed up with his longtime super hot girlfriend Yoon to conjure up a successful avant-garde jewelry line called, AMBUSH®.  The line's Pop Art designs embody a distinct Tokyo aesthetic.  Furthermore, it has progressed into creating unisex collections designed in AMBUSH®’s Tokyo Studio and made by renowned craftsmen in Japan. As some of you may remember, the duo's POW® chains and rings were worn by the coolest personas in the music world.

    After all those years dominating JP's fashion market, Tokyo's hottest power couple are now launching their very own AMBUSH® store designed by Wonderwall, the genius interior design firm who built the BAPE store in New york.  The shop, located between Shibuya and Harajuku, is celebrating it's September 2nd launch tonight, featuring London-based collective No Vacancy Inn and Korean DJ collective +82 and KINGMCK.  

    If you're in the area, head over to the celebration and turn up!

  • Justin 'World Record' Bieber

    It wouldn't be a smart idea for me to delete my Instagram account in this stage of my career.  On the other hand, for Justin Bieber, cutting off the popular social media app promotes an inner peace of mind, which allows him to focus on more important things like breaking world records.

    The Scooter Braun managed crooner is now the proud recipient of not one, not five, but a whopping eight world records due to his success on Spotify and the Billboard charts, according to Guinness.  

    We were all obsessed with Justin's fourth studio album, Purpose, and it clearly shows in the numbers! Bieber's impressive tally of achievements in Guinness World Records' 2017 edition include: the most streamed track on Spotify in one week ("What Do You Mean?," 30.7 million times), as well as the most streamed album on Spotify in one week (Purpose, 205 million times), the most simultaneous tracks on the Billboard Hot 100 (17) in December 2015 and for being the first act to fill three top slots simultaneously on the U.K. singles chart: ("Love Yourself " (No. 1), "Sorry" (No. 2) and "What Do You Mean? " (No. 3).

    Biebs was also featured for having the most simultaneous new entries on the Billboard Hot 100 chart (13), the most Twitter followers (82.2 million) and YouTube subscribers of any male (20.7 million) and the most viewed YouTube music channel (10.4 billion).

  • Pharrell's Got Something Cookin'

    Pharrell Williams is the master of everything sound, style and even art.  You would think the megastar wouldn't have any more room on his plate of craftsmanship but guess again! Skateboard P is now showcasing his surprising talents in the kitchen.

    Earlier today, Pharrell went on Twitter to announce that he couldn't wait to share a project entitled, "The Williams Family Kitchen." Although the tweet was directed to upscale grocery store Dean & Deluca, no information was revealed on the nature of P's forthcoming venture.  Either way, I know its going to be delectable!

     I'll keep you guys updated on the news.

  • Loon's Lost Legacy

    To keep it clean, I honestly never knew Playboy offered equally salivating stories as their photographs of bodacious babes.

    For some odd reason,  this past week I've been thinking about the sudden disapearance of former Bad Boy star, Loon (Ok, I might of indulged in too much old school music videos).  It's been 3 years since we've last heard of the I Need A Girl spitter, when he was surprisingly handed A 14-year jail sentence for drug charges.

    Earlier today, I "accidently" ended up on Playboy's website and discovered a captivating article written by Thomas Golianopoulos on Chauncey Hawkins, who's now known as Amir Junaid Muhadith.  Nothing in life is a mere coincidence, so I'm truly grateful that the universe brought this to my attention.

    Amir's roller coaster life story could truly be made into a big box office hit!  Check it out for yourself HERE.

  • Scales

    To remain relevant in the music world, artists must continually reinvent themselves with original golden sounds that’ll have listeners begging for more.

    Rising Staten Island-bred spitter Cadeem Francis, better known as YF, is more than aware of such productive scheme.  This is why he deliberately took two years off to perfectly craft his art. With a fresh perspective on the game and an arsenal of new tunes, the 25-year-old lyricist has returned to the rap arena with a gruesome vengeance.

    I am proud to exclusively premiere YF’s comeback single, “Scales.” Produced by Ty Goods, the boisterous banger features an undisclosed crooner who undeniably blazed the hook.  I briefly spoke with the LWA (Leaders With Ambition) lyricist to gain a deeper understanding of his much awaited sonic release.

    FRENDY: How did “Scales” come about?

    YF: The record was made last year while I was in Austin, Texas for SXSW. One of my homeboys, Sadiq, introduced me to the singer who eventually ended up on the record. We were roommates for the week while I was in Texas. The vocalist was gone off the acid the first day we met--he was so high I wasn’t even able talk to him. We formally introduced ourselves later that evening. I played some beats and the instrumental for “Scales” stuck out.  He immediately freestyled the hook and that’s how the song came about. I already wrote my lyrics; it more so needed a solid hook, which the homie 100% provided.

    FRENDY: There are tons of drug references in the tune, is there a deeper meaning behind all of the intoxicating lyrics?

    YF: The song came together so perfectly because the majority of the people we stayed with in Austin were hardcore Trappers. The singer was definitely speaking from a buyer’s perspective because certain drugs help him create. As for me, I’ve seen how drugs work the majority of my life. It goes all the way back to Alberta, Virginia where I would stay for the summer to hang with my cousins when I was 14 years old.  My great uncle and my two aunts owned 4 trailers. I wasn’t allowed in one of them because that’s where all the “activity” took place. One day, my curiosity led me to walk in the restricted trailer.  My uncle Walter was there and he showed me everything--from coke to weed, pills etc. I can get deeper but that was the overall introduction.

    I witnessed my uncle sell drugs, which ultimately led him to serve 25 years in Jail.  Somehow he is still making money in the box (which I discuss in the second verse). Now I’m making music and learning how to make money off of it without lifting a finger. Everything was relatable so I had to talk about it in a record.  Basically, the chorus is dedicated to the users and the verses are for the dealers (haha).

    FRENDY: When can we hear more sounds from you? Will you be dropping a tape anytime soon?

    YF: You’re going to hear more sounds from me shortly. I recorded alot of music within the last two years.  I learned to not release all my bangers at once.  I’ll drop a full project depending on the reception of my forthcoming singles.

  • Atlanta (Official Trailer)

    Multi-talented thespian Donald Glover is taking his talents to Atlanta.

    That's right, the man known as Childish Gambino has payed homage to his place of origin by executive producing a new show on FX that bears the same name. Donald will also be starring in the episodic as "Earl," a loner who returns to his hometown of ATL, where he gets caught up in the local rap scene when his cousin, "Alfred Miles" (Brian Tyee Henry), becomes the next big thing.

    From the looks of the things, the show will be a perfect blend of comedy and drama.  After all, thats what Mr. Glover is all about!  

    Check out the trailer below and look out for it's premiere on September 6th:

  • Nike Quits The Clubs

    This post is dedicated to all my Golf enthusiasts out there.  Recently, Nike has announced that it will discontinue it's patented golf clubs, bags and balls (pause) to solely focus on developing apparel.

    Huge names on the golf greenery such as Tiger WoodsBrooks Koepka and Michelle Wie will have no choice but to look elsewhere for equipment.  Trevor Edwards, President of the Nike Brand, states "We’re committed to being the undisputed leader in golf footwear and apparel."  He further adds, "We will achieve this by investing in performance innovation for athletes and delivering sustainable profitable growth for Nike Golf.”

    I am sure this is incredible news for competiting golf equipment brands.  What are your thoughts?

  • The Making of Upfall

    On Saturday July 23rd, Shotta Spence held a listening party at Reed Space for his debut project, Upfall. Shame on you if you weren’t in attendance because the 20 year old New Jersey bred spitter surely proved that his passion for rapping isn’t a mere gimmick.

    A mélange of Spence’s hometown friends and exuberant new fans filled Jeff Staples lower east side inferno. Unfortunately, the store’s cooling system was down but that didn’t stop Shotta’s real supporters from turning up.

    The Ear Drummer affiliate’s mixtape boasts 15 original tracks, which are all produced by an assortment of outstanding beatmakers.  Spence’s awesome story-telling ability and melodic flow compliments the instrumentals greatly, making his very first effort into the hip-hop scene a commendable one.

    I recently sat down with the rising star to discuss the inner workings of Upfall and plans of leaving his mark in the game. Check out our conversation below:

    FRENDY: I’ve known you for about 8 years through BAPE. I truly didn’t know music was a passion of yours until you pleasantly surprised me with a freestyle at the shop, one year before my 2015 departure. When did your love of rhyming actually come about?

    SHOTTA SPENCE: I’ve been writing poetry since middle school and I started fucking around rapping in high school with my track teammates. I gave up on recording music sometime during high school and devoted more time to track and making clothes, but I continued to write throughout college whenever I had to get shit off my chest.

    FRENDY: What propelled you to take the craft seriously?

    SHOTTA SPENCE: When I was growing up I used to really look up to my boy Chino who was a rapper and like the flyest dude in my town. He was shot and killed in 2012 and that shit really pushed me to turn up with everything art-related that I was pursuing. Fast forward to 2014, I was in college struggling to keep my grades up while still designing, modeling, styling, doing whatever I could to get my name out there while looking for places to record. I was desperate to find a path out of school because I wasn’t going to last four years in that bitch. So school was fucking me up and then boom, I meet Mike Will while styling a Rae Sremmurd video. This was around my 19th birthday, which is how old Chino was when he passed, and I looked at it as a sign. I remember thinking, “you wanna do music? Here’s yo chance.”

    FRENDY: Initially, Fashion was your creative outlet. You built your very own "Spencer Lee" clothing line from the ground up, and even modeled for brands like PUMA and Yeezy. Was it hard to leave behind your budding career in the fashion industry to fully concentrate on being an artist?

    SHOTTA SPENCE: It wasn’t hard at all because music is really what I wanted to do. I viewed everything as stepping stones though. Doing all of the other shit helped me meet the right people and grow as a creative all around. What was hard though was leaving all of the people that I had been building with in order to focus more on my self.

    FRENDY: What’s the inspiration behind the name of your very first sonic compilation?

    SHOTTA SPENCE: The project is about greed, grinding selfishly and how it can cause you to lose sight of what you truly stand for. It’s also about how death can humble you and remind you of what’s really important, like the friends, family and hometown that’s supported you since day one. The project is really a story of falling off of my prideful throne and thinking it was my downfall, but realizing in the end it brought me closer to the things that really matter. Now I'm truly “up”. Also pay attention to all the times I say “fall” or “up” during the project.

    FRENDY: The rollout for Upfall was executed flawlessly. It’s quite an impressive feat for a rapper who seemingly fell from the sky. How long did it take you to fully complete the project?

    SHOTTA SPENCE: I can’t really say. From 2015 to now I was just writing and recording nonstop and these are the ones that fit together for the project. Most of the records on Upfall were made in 2015 and a few were made this year.

    FRENDY: How did your relationship with Mike Will Made-It come about? Was he helpful in the process of developing your debut?

    SHOTTA SPENCE: I met him while styling the Rae Sremmurd “Up Like Trump” music video. I got that opportunity from Max Hliva, the video director for Ear Drummers, who went to the same high school as me. At the shoot I remember meeting Mike and how we clicked from our first conversation. I remember him saying “damn you remind me of a young version of me bruh.” I was showing him all the clothes I put on Sremm for the video and explaining how I handmade most of my shit. So from that point on he knew me as a creative and he was bringing me with them to all the shows in NY while they were out there. Through Mike I met Aubz, who is the Eardrummer A&R and now my manager. One night in the club we were all twisted and Aubz caught me drunk freestyling and was like, "bro you should be an artist.” Nobody really knew that I was already making music then. I didn’t even tell Mike until one day he called me singing one of the songs I had did over a beat Aubz sent me. I was so gassed cus I remember when he called I was recording in my boy’s basement like “damn how can we make some shit good enough to show Mike.” Since then I just been going in and developing myself as an artist and I always look to Mike for his opinion and guidance on whatever I make. I wanted to do my first project on my own, so me and Mike don’t have any songs on Upfall, but I definitely soaked up a lot of knowledge and sauce just being around Mike and observing how he move and how he creates. I wouldn’t have been able to level up my music if I never met Mike.

    FRENDY: Where did you find all of the talented producers featured on the tape?

    SHOTTA SPENCE: Ducko Mcfli (White Collar), Childish Major (Hot Head/Momma’s Boy), Mike Larrry (Up) and Von Vuai (September) I met in Atlanta through Aubz. I never actually met Murphy Kid (What’s the Word, Nothing 2 Lose) but I got those beats from him through Aubz as well. Me and Kakuyon (Throne, All the Wrong Things) been close friends since elementary school and we ran track together in high school. I’ve also been close friends with Mohntra (Big Body, Getcha Own, Our Glass) since elementary school. All of the producers are ill and I can’t thank them enough for working with me. Producers are often under-appreciated and they deserve as much credit as the artist, if not more.

    FRENDY: What was your favorite track to make and why?

    SHOTTA SPENCE: Probably September. I made it on Chino’s death anniversary (9/27) so I really felt it while I was making it.

    FRENDY: Describe your particular sound in one word.

    SHOTTA SPENCE: Spirits.

    FRENDY: What are you planning to do now since you finally released Upfall? Already working on a new project?

    SHOTTA SPENCE: Yeah just working on the next projects. Other than that I’m gonna get some videos done for Upfall.

    FRENDY: I am proud of the man you are becoming. Where do you see yourself in 5 years?

    SHOTTA SPENCE: Making better music, traveling, winning awards, packing out stadiums, putting my friends and family in great positions, doing charity work and continuing to work on my craft.

  • Smell Like Louis Vuitton

    Earlier this year, Balenciaga’s creative director, Demna Gvasalia, made a historically bold move by conducting the French fashion house’s first ever menswear show.  Louis Vuitton is also faithfully trotting into unfamiliar territory with the release of its first fragrance in 70 years.

    The luxury brand’s initial attempt to contrive scents was in the 1940’s, but unfortunately they fell short. LV is finally settling unfinished business this September by releasing, Les Parfums Louis Vuitton.  According to the International Business Times, LVMH will distribute it's 473 Louis Vuitton stores with fragrances.  All of them will come from a fragrance lab which will be led by master perfumer, Jacques Cavallier Belletrud, who is famous for concocting stellar smells like Acqua di Gio from Giorgio Armani and Issey Miyake’s L’Eau d’Issey.

    I know you all are thinking, "Will this joint smell like the leather of Louis Vuitton bags? "  Well, you are partly right! At least one of the fragrances will be infused with a note of leather.  You'll soon be able to freshly embody LV's monogram print without actually carrying one of their signature purses!

    Keep your eyes peeled for more information on the product's price as the release date approaches.

  • The Proof Is In The Tape

    Since the 2009 MTV Awards, there has been ongoing "tension" between Kanye West and Taylor Swift. Glimpses of peace among the two megastars were seen (mostly through photo ops), but behind the pearly white smiles, we all subconsciously knew that their kobe beef was a long way from being cooked.

    Less than a year after Taylor presented Kanye with the Video Vanguard Award at the 2015 VMAs, the 'All Falls Down' lyricist mentioned the famed pop singer in, "Famous", one of the most notable cuts from The Life of Pablo. The provocative line caused Swift to immediately defend her character by publicly stating she had no knowledge of being mentioned in the tune prior its release.  Mr. West , on the other hand, took to twitter where he shared his side of the story, tweeting that she actually knew of the song and controversial line.

    Fast forward to last night, Kim Kardashian West dropped a bombshell of a clip on snapchat, displaying her husband speaking on the phone with Taylor clearly asking for her permission to use the "I feel like me and Taylor might still have sex " line.  Check out Swift's rebuttal on lnstagram below:

    "Where is the video of Kanye telling me he was going to call me 'that bitch' in his song? It doesn't exist because it never happened. You don’t get to control someone's emotional response to being called 'that bitch' in front of the entire world. Of course I wanted to like the song. I wanted to believe Kanye when he told me that I would love the song. I wanted us to have a friendly relationship. He promised to play the song for me, but he never did. While I wanted to be supportive of Kanye on the phone call, you cannot 'approve' a song you haven't heard. Being falsely painted as a liar when I was never given the full story or played any part of the song is character assassination. I would very much like to be excluded from this narrative, one that I have never asked to be a part of, since 2009."

    As the drama unfolds to an all-time high, what are your thoughts on the new revelation?  Should we feel sorry for Taylor? or is Kanye in the clear for truthfully stating he did contact her before the song was released?

    Let me know...

  • Yoobi x i am OTHER

    Man, I wish back to school supplies were this cool when I was a youngin'.

    Pharrell Williams' multi-media creative collective i am OTHER has connected with Yoobi to provide the youth with some pretty awesome school necessities featuring pens, pencils, notebooks, binders, folders and even lunch bags. The collaboration's stand out aspect is that all of the products will accentuate individuality, positivity, self love, and acceptance.

    Yoobi prides itself in nurturing the community, so with every purchase they will donate an item to a school in need.  If you want to get involved and make a donation, their collection is now at Target, the Yoobi flagship store and website.

  • The Wolf of Acting

    We all have been inspired by success stories of the entertainment industry's brightest stars but Dwayne Johnson's epic rise to superstardom is unparalleled.

    From banging bodies on the wrestling mats to becoming an illustrious actor, The Rock's career change is as elegant as the famous Michael Jordan play, where he gracefully switched from a dunking motion in mid-air to effortlessly lay the ball in the hoop with his off hand, tounge out and all.

    For 15 years Dwayne has been dominating the box office charts, and it all has finally accumulated to him being named 2016's highest-paid actor (male or female) in the world!  Additionally, The Central Intelligence star was ranked at number 19 on FORBESCelebrity 100 list, with total earnings of $64.9 million over the past year.

    Other noteworthy names on the coveted list are: Kevin Hart who ranked in at number 6, and of course Pop darling Taylor Swift who topped all celebs as she cashed in on a whopping $170 million over the past 12 months.

    Wallow in D.J's motivational Instagram caption after realizing his astonishing feat below:

    "The wolf is always scratchin' at the door" was the first thing I said when we found out from @forbes I was officially the world's highest paid actor. Well, actually the first thing I said was "Aw shit!", then I said the wolf part. Receiving news like this will always serve as my anchoring reminder to continue to work even harder. We not only want to "embrace the grind", but take the grind to new levels. I learned a few invaluable lessons a long time ago that can help all of you guys out there succeed at whatever it is you're doing. Greatness is never achieved alone. Surround yourself with hungry, brilliant individuals who not only buy into your philosophy, but who are all willing to work just as hard as you. Power of teamwork. And don't ever forget where you came from. I was evicted at 14yrs old and completely broke by 23. Every day I wake up as if that eviction notice is right around the corner waiting for me.. which is why I always say, "the wolf is always scratchin' at the door". He's scratchin' cause he's hungry and never satisfied. We embrace and respect our past (even if it was f*cked up), but we never let it define our future. Let's stay hungry and chase that greatness. I will now jump in my pick up truck, go to work and figure out whether or not I need psychiatric therapy for this damn wolf that's become my best friend.

  • PlayDate

    While everyone is out having a blast throwing poké balls to capture little monsters, via the PokémonGo app, Kevin Li created his very own circular mechanism that promotes a healthy relationship with your real life pet at home.

    PlayDate, is a ball you control with an app, that enables you to play with your dog or cat from anywhere!

     Check out the clip below for more information:

  • Cam'ron And Complex Goes On A Sneaker Date

    I just skimmed through the Youtube comments from the latest episode of Complex's sneaker shopping series with Joe La Puma, and it saddens me to see that many of today's younger kids have no clue who the featured celebrity guest is.

    I'm talking about Cam'ron, the legendary Dipset general that shifted rap culture with his magnetic flow and maverick sense of fashion. Times change, and of course one must go with life's flow, but knowing a bit of history doesn't hurt to better understand the future.

    In any case, Killa (yes, that's his nickname) went sneaker shopping at Stadium Goods in New york City with Joe to purchase some old school Reeboks.  Cam has a sneaker deal with the brand, so this stunt simply proved his unwavering loyalty.  Before copping the kicks, Mr. Giles spoke on his unusual balling sneakers, the fact that Jordans weren't 'chonologically numbered' growing up, and plans to release a new album.

    Check out the entire shopping experience below:

  • Val is Back

    Val Mercado is back at it on Youtube, providing the world with her much adored make-up routines.

    The social media maven made a comeback to the tube a week ago, after a whopping eight months of not posting any clips (disastrous, I know). Here's what Val stated about her mysterious dissapearance, "I'm back at it again with another video, sorry for my hiatus.  My life has been hectic for the last couple of months, I'll post an update video soon.  Im so happy to be back, I missed the YouTube community so much."

    And there you have it. Check out the latest cosmetic turorials from Instagram's IT girl below:

  • Kid Cudi on OTHERtone

    Beats 1 has unveiled the teasers of Kid Cudi's recent appearance on Pharrell Williams and Scott Vener's OTHERtone radio show.

    During the sitdown, Scott provides tons of candid info on his unwordly come up- from the events that led him to be hired at BAPE (shout out to zuk), to the BTS details of working on songs with Kanye West and Jay Z in Hawaii.  Furthermore, Cudi opens up on his depression and drug use.

    Ahh, I remember these stories all too well. Be on the lookout for the full interview to debut on Beats 1 radio this sunday (July 10th).  For now, peep the insightful previews below:

  • New York City Ballet x Puma Activewear

    Sportwear brands are known for partnering up with the world's elite ball players.  Heck, even top notch thespians are getting in on the deal.  So would it be farfetched to think that ballet dancers could share a piece of the sporty action?

    Well, PUMA obviously doesn't! The German athletic multinational company is diving in the cultural and arts world by working with the distinguished New York City Ballet.  The dancers will be plié-ing in official offstage activewear sponsored by PUMA as soon as October 2016.  Dancing is techniqually a sport that requires an ample amount of dedication and discipline, so it's awesome to see these ballerinas get their rightful recognition.

    Not only receiving some fresh gear to dance in, the New York Ballet dancers will also be featured in PUMA campaigns!  Check out some of the flicks below:

  • Rae Sremmurd x Puma Campaign

    Congrats to Rae Sremmurd for being PUMA's latest brand ambassadors.

    As you may know, the German multinational athletic company already has enlisted a good batch of female celebrities (Kylie Jenner, YesJulz, Rihanna) to rep their brand, so it's pretty lit to have the fellas bring their two-of-a-kind energy on board.

    Swae Lee and Slim Jxmmi's first Puma campaign was shot by iconic Hip Hop Lensman Jamel Shabazz, who's known for capturing NYC street culture.  The duo wore track suits and several denim arrangments to perfectly compliment the 1968 Puma Suede classics on their feet.

    Be on the lookout for my own shoe campaign this fall (haha).  For now, let's check out Rae Sremmurd pushing the culture forward below:

  • 'Famous' on Youtube

    If you weren't able to watch Kanye West's video for, "Famous," because your free trial of Tidal ran out, Youtube has got you covered!

    Earlier today, Mr. West uploaded the tastefully nude clip online, absolutely free for your viewing pleasure and analysis.

    Indulge in it below:

  • Beef Patty Shoes

    Like Jamaican beef patty?  Of course.  Like them enough to rock a sneaker inspired by them?  If you answered no to the latter, then your love isn't deep as the crew of Alumni

    The Brooklyn based shop recently made a mouth watering shoe collaboration with FILA encouraged guessed it...beef patties!  Modeled after FILA's Overpass runner model, the pastry-influenced kicks feature a pigskin suede upper, a toe box that resembles the edge of an actual patty, and a white  sole in honor of the fluffy white coco bread usually used to make a bangin' sandwich.

    No word on when these bad boys are going to be freshly baked out the oven (see what I did there?), but make sure you head over to Alumni's website for more information.

  • DMX Preaches

    Say what you want about DMX but the man is a living legend.  

    From being Hip Hop's most fierce competitor to becoming the butt of all jokes, Dark Man X has always remained true to himself throughout it all.  Earlier this week, the Bronx bred spitter paid a visit to Power 105 's The Breakfast Club to discuss the many misconceptions the media has about him, recent health scare, and even his new found love for Drizzy Drake!

    You might want to grab a bag of popcorn while witnessing this roller coaster of an interview.  Indulge below:

  • R.I.P Bill Cunningham

    I never had the chance to meet Bill Cunningham on the streets of NYC, but I truly felt his spirit simply from hearing the wonderful stories told by those who were fortunate enough to be photographed by him. 

    Earlier today, it was announced that the legendary street-style lensman passed at the age of 87, due to complications after a recent stroke. For the past 40 years, Bill has magnificently captured the concrete jungle's most fashionable individuals and showcased them in The New York Times. My good friend Delroy Smith (who's been featured on the blog countless times) served as one of Mr. Cunningham's favorite muses.  Below are Delroy's words after hearing of his death:

    Welcome to the other side, Bill.  Shoot God in all of his glorious angles!

  • More Blessings For Khaled

    DJ Khaled is truly a man of infinite abundance.

    Not only did the We The Best exec unveil the coveted artwork for his star-studded forthcoming album Major Key on Instagram, famed fashion journal WWD revealed that he is now the face of Jay Z's Rocawear Fall 2016 campaign!

    To be honest, I thought Jay discontinued the brand, but with this new business venture alongside the powerhouse that is DJ Khaled, it will definitely be BOOMING more than ever.

  • Star Trek Dolls

    Mattell is proving that dolls too can embark on a cosmic journey.

    To commemorate the 50th anniversary of Star Trek, the multinational toy company is providing fans, and collectors, alike with three dolls from the original sci-fi series.

     Captain James T. Kirk, Mr. Spock, and Lieutenant Uhura (she fine) are available for pre-order now!

    Click here to reserve yours.

  • Kevin on Sway

    Recently, comedic rockstar Kevin Hart stopped by legendary radio and tv personality Sway Calloway's morning show to promote his forthcoming movie, Central Intelligence, co-starring Dwayne Johnson.

    Not only discussing the comedic film's underlying message of self-empowerment, Kev briefly spoke on his favorite comedians and social media revenge. Furthermore, the midget-sized funny man dropped some meteoric bars!

    Check out the hilariousness below:

  • Curry 2 Low

    There is no doubt that Steph Curry is a true Warrior on the hardwood floor, but as far as his sneaker game, many concretely believed that its a total fail!

    Recently, the NBA's prized redbone unleashed the Curry 2 Low shoes aka "Chef Curry", in collaboration with Under Armour, and the internet had a field day roasting the under armour out of them.  Check out some of the hilariousness below:

    If you're like me and don't think the kicks are not THAT atrocious, pick up a pair for $120  HERE. Oh, and don't forget to cop a dad hat with it (haha).

  • Cristiano Ronaldo Is Number One

    Women around the world may know Cristiano Ronaldo as just the pretty boy that plays soccer, but in all reality, the 31-year old footballer is one of the best to ever play his respective sport.  As a matter of fact, he is currently ranked Number 1 on FORBES ' list of The World's Highest-Paid Athletes of 2016.

    Not only making a killing for his immaculate skills on the field, Cristiano is an absolute poster child for today's biggest brands, landing intergalactic endorsements deals (yeah, it's serious like that).

    I'm not even going to discuss the ridiculous numbers, but check out the clip below that shows exactly how much the Portuguese baller is making, as well as the other top-tier pro athletes that made the coveted list:

  • JWA x AWGE

    A$AP Rocky is currently Rap's "jiggy n*gga".  His undeniable talent, infections charm and style has won over the harshest critics not only in the music arena but the fashion field as well.

    The Harlem spitter's latest venture is with one of his favorite brands J.W.Anderson. Back in January, Rocky was seen wearing the Irish designer's pieces at the J.W.Anderson A/W 16 Menswear show.  He even sported a high neck zip jumper from Anderson's A/W 15 collection in his “Jukebox Joints” music video.  It's apparent that the love is real!

    Their collaborative JWA x AWGE capsule collection can be pre-ordered today on the J. W. Anderson website and will be available from the Shoreditch Workshops store on Monday.  Prices ranges from $275 for a beanie to $1,300 for one of the Teddy coats.

    One must pay the fee to be the jiggiest right?

  • Beyonce Is A Certified Fashion Icon

    The BeyHive surely rejoiced last night as their Queen won the CFDA's Fashion Icon award.

    Not only did Beyoncé look absolutely stunning in a bedazzled black Givenchy suit, with a wide brim hat, my imaginary baby momma (again, Jigga no disrespect) gave a magnificent acceptance speech that truly accented the many reasons why she is so deserving of such a prestigious honor.

    Read it for yourself below:

    Thank you so much, Diane, for the things you just said about me. I feel so much love and I feel so proud. As long as I can remember, fashion has been part of my life. Its effect on me actually started before I was born. Many of you guys don’t know this, but my grandmother was a seamstress. My grandparents did not have enough money, they could not afford my mother’s Catholic school tuition. So my grandmother sewed clothes for the priests and the nuns and made uniforms for the students in exchange for my mother’s education. She then passed this gift onto my mother and taught her how to sew.

    Starting out in Destiny’s Child, high-end labels didn’t really want to dress four black country curvy girls, and we couldn’t afford designer dresses and couture. My mother was rejected from every showroom in New York. But like my grandmother, she used her talent and her creativity to give her children their dreams. My mother and my uncle, God rest his soul, made all of our first costumes, individually sewing hundreds of crystals and pearls, putting so much passion and love into every small detail. When I wore these clothes I felt like Khaleesi. I had an extra suit of armor. It was so much deeper than any brand name. My mother is fabulous and beautiful and she’s here tonight. My mother, my grandmother, and my uncle are always with me so I cannot fail.

    My mother actually designed my wedding dress, my prom dress, my first CFDA Award dress, my first Grammy dress, and the list goes on and on. And this to me is the true power and potential of fashion. It’s a tool for finding your own identity. It transcends style, and it’s a time capsule of all of our greatest milestones. So to my mother, my grandmother, my uncle, thank y’all. Thank you for showing me that having presence is about far more than the clothes you wear and your physical beauty. Thank you for showing me how to take risks, work hard, and live life on my own terms.

    I want to say thank you to every designer who works tirelessly to make people think they can write their own story. Y’all are fairy godmothers, magicians, sculptors, and sometimes even our therapists. I encourage you to not forget this power you have or to take it lightly. We have the opportunity to contribute to a society where any girl can look at a billboard or magazine cover and see her own reflection. Soul has no color, no shape, no form. Just like all of your work, it goes far beyond what the eye can see. You have the power to change perception, to inspire and empower, and to show people how to embrace their complications, and see the flaws, and the true beauty and strength that’s inside all of us. Thank you so much for this incredible award, I’ll never forget this night. God bless you all. Thank you.”

  • The Roots Picnic Comes To NYC

    This Just in!  The Roots Picnic is heading to the Big Apple.

    The iconic Hip Hop band has been running it's beloved music festival in Philadelphia for about eight years.  I'm elated to see they are finally expanding it's awesomness to NYC.  The two day jamboree will take place in Bryant Park on October 10 through 11th and includes a slew of soulful acts.

    The Picnic's first day will be headlined by The Roots themselves, alongside D'Angelo and John Mayer. While the second night will showcase the Roots playing as the backing band for Wu-Tang Clan, David Byrne and legendary guitarist Nile Rodgers.

    Tickets go on sale this Friday at 10am on

  • G-Star Raw NYC Bike Tour

    G-Star Raw's fifth avenue flagship opening was truly a success and fortunately all of the festivities were captured on camera.

    It all kicked off with Pharrell Williams and his BMX crew (Nigel Sylvester, Joey Bada$$, Anthony DeRosa and many more) cruising to the brand's various NYC store locations.  The mini tour commenced in G-Star Raw's Williamsburg shop where DJ Clark Kent was doing his thang on the 1s and 2s. Then, the SoHo spot which held an event hosted by Joey and his Pro Era bro Kirk Knight.  Last but certainly not least, the crew ended their adventure at G-Star Raw's brand new fifth ave flagship.

    Here's the recap:

  • G-Star Raw's New NYC Flagship Store

    Later today, G-Star Raw will debut it's NYC Flagship store at 475 Fith Avenue.

    If you're guessing that the company's newly appointed co-owner Pharrell Williams will be in attendance, then you're absolutely right.  The multi-talented mogul will be zig-zagging over to the city 's other G-Star locations (Williamsburg and SoHo) before heading to the official celebration of the Fith Avenue store at 8pm.

    If you cop something, you'll get to customize the merchandise with special G-Star scribbles exclusive to the event, as well as have the chance to win a limited-edition denim kimono crafted from Bionic Yarn, P’s company that transforms recycled plastic found in the ocean into denim.

    I might make my way around one of the shops. See you there!

  • The Plug

    As I was scrolling down Instagram's explorer page, I stumbled upon Kwame Boateng's trailer for his forthcoming series The Plug

    To keep it a buck, I really didn't know much about Kwame except that he was a good humored Hollywood socialite, but that alone persuaded me to dive a bit more into his eventful world.  As expected, the clip was awesome!

    The teaser included cameos from all of Boateng's superstar friends including Justin Bieber, Snoop Dogg, Drake and more.

     I'm looking forward to the series premiere.  For now, check out the visual below:

  • Pharrell's New Website

    With all thats going on in Pharrell Williams' splendid life, I'm surprised he found the time to conjure up a new website with the assistance of creative conglomerate Five Hundred.

    Skateboard P is truly making his fans 'happy' by enabling them to create a custom card of their favorite work from him as soon as they enter the site.  What's 'dope' (damn, I'm on a roll here) about that is the membership card becomes part of the homepage.

    The interactive digital playground's clutch offering is it's vast archives of P's megahits, art, style, film and philantropy acts.

    Join in on all the fun HERE.

  • Sporty And Rich Issue No. 1

    Congrats to Complex cutie Emily Oberg for launching her very own print magazine.

    The multi-talented editorial empress is known for her Sporty & Rich lifestyle, so it was natural to transform the mantra into a tangible project for the world's enjoyment (f*ckboys included).

    The publication contains 60 pages of aesthetically pleasing pictorials, essays, interviews, fashion and architecture.  I would tell you to purchase a copy but they're all sold out.  

    Better luck next time!

  • Rules of the Game

    Pharrell Williams is forever pushing the artistic envelop!  P's latest project, titled "Rules of the Game", combined modern dance, art, and his very own musical composition into one beautiful showcase.  

    The one night event took place on May 17th at the Soluna International Music & Arts Festival in Dallas.  It involved David Arsham, famed choreographer Jonah Bokaer, 8 dancers, the Dallas Symphony Orchestra and Conducter David Campbell.  

    The exclusive showing's core inspiration was a 1921 Italian play by Luigi Pirandello, Six Characters in Search of an Author. As the title suggests, Pirandello's play explores the relationship between creator and creation, and the independent will that art can sometimes seem to possess.

    Check out some pics from the extravaganza below:

  • The Return of Ameriie

    It's been a hot minute since we've heard any tunes from beautiful songbird Ameriie so it's truly a pleasure to finally see her back on the scene.

    Recently, the 1 Thing crooner sat down with Power 105.1's The Breakfast Club and discussed her mysterious dissapearance from the music industry, love of writing, marriage and exciting forthcoming projects.  

    The interview really reminds us why we fell in love with the biracial bombshell in the first place.  She's a vibrant spirit with ample talent yet still remains humble as ever.

    Check out the clip below:

  • Bad Service, No Problem

    Ever had the chance to actually shop in the Supreme store in NYC?  If so, you'll definitely be aware of the...let's say..lack of customer service from it's nonchalant employees.  Apparently, the same sentiment applies to the notorious skateboarding brand's LA location.

    Mere coincidence?  Hell nah!  It's supposed to be that way according to Supreme's creative director Angelo Baque.  In a recent interview with printed publication Marfa Journal, Angelo discussed the hostile vibe his store employees give off.  He states, "Skateboarding has never been nice. Let's make that clear. It started as an outsider thing, and skateboarders have always been assholes".  Damn, always wondered why I stopped skating--guess I was too nice of a person to subconsciously go down that treacherous path eh?

    Baque goes on to say that he has no problem with the unaproachable energy that his workers disperse. I know alot of you may be thinking, "why are so many kids and adults alike still f*ckin' with the brand then?".  All I can say to that is people love realness....and hype.  The combination of those two ingredients makes an enticing meal that is hard to turn down.

    What are your thoughts?

  • Back 2 Back MVP

     Stephen Curry is officially the NBA's Top Boy!

    The 28 year old baller, who demolished the Portland Trailblazers last night, is the first unanimous NBA MVP, earning the award for the second straight season after leading the defending champion Warriors to a record-setting season.  

  • Views From The Forbes List

    It's safe to say that Drake has taken a bit of a break from viewing on top of the CN Tower to chill at number 5 on the Hip Hop Forbes list!

    Yup, the man that turned his city upside down recently made his debut on Forbes' coveted list of wealthiest Rap acts.  Drizzy even predicted this achievement in "Grammys" (feat. Future) on his latest album by stating, "Top 5 Top 5 Top 5 ". Ok, maybe he wasn't exactly talking about being on the list beforehand but that was dope how I tied everything in right?  

    In any case, The 6 God replaced 50 Cent as he garnered a net worth of a whopping $60 Million dollars!  The four artists above Drake are Diddy, Dr. Dre, Jay-Z and Mr. Respek himself Birdman.

  • New BBC Iphone Cases

    Pharrell Williams' imprint Billionaire Boys Club/Ice Cream has once more collaborated with customized case company Casetify to release five new designs for the iPhone 6/6S, 6+/6S+ and Apple Watches.

    Half a year ago, the two companies unleashed a few Apple accessories that sold out in just over 2 minutes, so be sure to buy yours this time around.

    Click HERE to cop.

  • "Rose Gold" Macbook

    For those that can't quite yet afford a Rollie, Apple just dropped a new product that can serve as a lavish accessory AND educational tool.

    Yup, Steve Jobs' former billion-dollar brainchild released a rose gold Macbook!  As most of you know, Apple previously unleashed a Rose gold Iphone 6s, so why not take it a step further this time around, right?

    The new Mac includes the latest Intel processors, offering up to 25 percent faster graphics performance, faster flash storage to speed-up app loading times, and an additional hour of battery life, bringing it up from 9 hours to 10. Apple have also made 8GB of memory standard across all configurations of the 13-inch model.

    The laptop is also available in three other aluminum finishes: gold, silver and space gray. It starts at $1,299 USD, and is available now at

  • A Teaser Into Breezy's Real Life

    Chris Brown finally unveils the full preview of his forthcoming "Welcome To My Life " documentary.

    Produced and edited by Andrew Sandler, the riveting two-minute clip quickly showcases the multi-talented crooner's rise to fame and lowest points.  Furthermore, we're provided with a sneak peek into the informative interviews with a slew of Breezy's entertainment friends, which includes Usher, Rita Ora, Terrence J and more.

    Check it out below:

  • Pass The Aux

    What's good everyone?  Just here to let you know that I will be playing a special playlist in Electric Circus' Pass The Aux party this Saturday at Soho Grand Hotel 's Club Room.

    The other influencers rocking the aux cord include VFILES' dynamic duo Rox Brown and Danasia Sutton, Jude Liana and last but not least SuperPusha.  Much love to Shabazz for putting this whole thang together.

    Make sure you RSVP HERE.  Can't wait to indulge in the irie vibes with you all!

  • Rocky's Thirst For Charlize

    A$AP Rocky is Hip Hop's new golden cover boy.

    The latest publication that he's topped (pause) is men's culture magazine titled Johnson.  It's second issue featuring the ice grilled spitter releases this summer, but Editor In Chief Rob Meyers exclusively provided HighSnobiety with a comedic clip that displays Rocky freely talking about everything from his celebrity crush to favorite movies.

    Check it out below:

  • IVY PARK at Nordstrom

    On the day my pre-order trial for the FRNDY LMRN™ World Tour Tee comes to an end, Beyonce will launch her new active wear line IVY PARK at American upscale retailer Nordstrom.

    This is no mere coincidence due to the fact that B and I were lovers in a previous lifetime, so you know our connection still exists (just kidding, Jay).  If you're interested in copping the empowering women's workout wear for your shorty on the 14th, click HERE to find out a store location near you.

    Good luck!

  • Ben's Booming Business

    We owe it all to DJ Khaled for introducing us via Snapchat to a teenager named Ben, who's business is apparently "booming".

    I'm sure most you were just as confused trying to figure out what business venture the confident adolescent is thriving in.  Fortunately, the wonderful people behind the inspirational docu-series Great Big Stories, were able to shed some light on the self proclaimed Sneaker Don

    That's right, Benjamin Kapelushnik is a God amongst men in the Sneaker reselling game.  The 16 year old wasn't lying when he said his business was booming either.  It is revealed that he has garnered up to a whopping $1 Million dollars in sales!

    Don't play yourself and watch his unbelievable story below:

  • The Ye x Adidas Shoe That Never Was

    I was fortunate enough to work at BAPE NYC when they released their much praised Bapestas with Kanye West back in 2007.  Kids and adults alike were in a frenzy to get their hands on a pair!  Now imagine if Ye dropped a collaboration with Adidas Originals a year before that?

    Well, that thought isn't far fetched because the man known as Yeezus was actually in talks with Adidas Creative Consultant Gary Aspden to conjure up a joint sneaker that unfortunately never hit the market. Hey, everything happens when the times right and look at their situation now!

    Gary's recollections of the "failed" sneaker project with Kanye can be read in it's entirety in the second issue of sneaker magazine Crepe City.  To purchase your copy, click HERE.

  • Soundcloud vs The World

    In the New York Times article, "Soundcloud Starts Subscription Plan, Taking on Spotify and Apple", author Ben Sisario discusses the emergence of the online music service's subscription plan.  This new program, called Soundcloud Go, allows consumers access to a wider range of music than what is available on competing services like Spotify and Apple.  Furthermore, it provides the artists as well as their record labels royalties.

    Since 2008, Soundcloud has been a free music platform for artists and listeners alike.  Due to the variation of songs, ranging from mash-ups and remixes made by dance DJ's to music from popular mainstream artists, the site was deemed as a "YouTube for music", and has attracted 175 million regular users.  Although the site was well received, major record labels were angry that the material wasn't licensed and for that reason paid no royalties.

    Soundcloud also faced many losses by providing a free service, "with hosting fees and a small amount of advertising as its only sources of revenue."  A few weeks ago, Soundcloud finally signed a licensing deal with Sony after a year of deliberate talks.  According to Sisario's article, the music industry is eager to promote paid streaming services because they pay much more in royalties than free versions.  

    Streaming is essential because that is the main source of generating the recording industry's income.  Soundcloud's new initiative fuels the competition between other music sreaming services like Spotify, Apple, Tidal, Rhapsody, YouTube, and Sirius XM, which all have a distinct way of streaming and obtain wide audiences.

    I personally was really surprised that Soundcloud chose to add a paid subscription plan because I was accustomed to it being free.  I sensed that the streaming service was changing during the past year, due to advertisements that were now being shown after a song was played.  I think Soundcloud Go is a great idea because it will allow people to hear a wider range of music without any ad intteruptions.  As a consumer, I can truly say that I am excited for Soundcloud's future.

    Written by Goldie Lemorin

  • Attack of The Slim Tings

    On the latest episode of Emily Oberg's fit interview series Get Sweaty, she partners up with her slim ting sister Karrueche Tran.

    The Complex calesthenics queen travelled all the way to Santa Monica to get down and dirty (not in that way, you pervs) with the biracial babe. As they're working out, Karrueche talks about her TRX routine, diet, personal business ventures and quest for the perfect mate.

    Check out the clip below:

  • Interview Mag x Kitty Cash G Star Polaroids

    The lovely DJ extraordinaire Kitty Cash flew all the way to Amsterdam to attend the opening of G Star RAW 's glorious factory schemed by Rem Koolhaus.

    The Dutch design company's newly appointed Head of Imagination Pharrell Williams, led some of the music & fashion world's favorites on a tour of his new headquaters.  In collaboration with Interview Magazine, Cash took some pretty epic shots of the star studded shindig.

    Check out the polaroids below:

  • Hot 97's Festival Stage Line Up

    In usual blazing Hip Hop and R&B fashion, Hot 97 is gearing up to present it's acclaimed Summer Jam concert on June 5th.

    Today, the radio station revealed it's roster of artists that will be performing on the Festival Stage, which include Brooklyn rising stars Justine Skye and Desiigner, Dave East, Rotimi, Dougie F, Post Malone, Curren$y, Mr. New Toronto himself Tory Lanez, and ultralight beam spitter Chance The Rapper.

    The Stadium Stage lineup will be unveiled on Friday April 8th.  Tickets go on sale to the general public Saturday April 9th.

    Good luck copping!

  • Palladium by SSUR*PLUS Collaboration

    Palladium Boots recently unleashed the photos of their latest collaboration with streetwear brand SSUR*PLUS.

    The flicks, shot by my good friend and longtime photographer Erick Hercules, feature the boot brand's Pampa Baggy model with a printed canvas displaying NYC's glorious skyline.

    Like what you see? then purchase your pair ($120) at selected retailers or

  • FRNDY LMRN World Tour Tee

    To commemorate all the beautiful parts of the globe that my merchandise has reached, I collaborated with design firm HYJACK® Works to present the FRNDY LMRN™ World Tour Tee.

    I appreciate those who have purchased any of my offerings, so this product was made to simply display my gratitude by showcasing each buyer's respective city.

    Pre-order begins NOW until APRIL 14th at 6PM ET. To place yours, simply click HERE.

  • Emily Gets Sweaty With King Bach

    On the latest episode of Get Sweaty With Emily Oberg, the multi-talented muse kicks it into high gear with all around funny man King Bach.

    During the sit-up (it ain't a 'down' cause they're working out, duh) the Vine superstar talks about dropping out of film school and his highly-anticipated forthcoming projects.  

    To keep it a buck, Bach looked like a mere child in comparison to Emily as they were working out.  I guess that's what occurs when your form of getting in shape is doing a couple of pushups after a wild night at the club (haha).

    Check out the clip below:

  • How To Take Party Photos: How I Met Kendall

    "Every stripper wants to be a model, and every model wants to be a stripper."  Ladies and Gents, here we have another thought-provoking quote from lensman extraordinaire Merlin Bronques, which perfectly sets the tone for his latest How To Take Party Photos visual wonder.  

    In this documentary episode, the nightlife connoisseur displays the snapchat story of how he met a lovely playbunny who goes by the name of Kendall.  The visual is less than 5 minutes long, but with Merlin's gift of storytelling, it'll seem that time stood still just to indulge in the guilty pleasures presented.

    Check it out below:

  • Pharrell's Master Class

    The visual of Pharrell Williams' Master Class at NYU 's Clive Davis Institute of Recorded Music has just been unleashed for our educational viewing pleasure.

    Skateboard P hosted the inspirational session alongside his frequent collaborator Bob Power, who provided a once in a lifetime opportunity for two students artists and one duo to have their original songs heard and critiqued!

    Check out the full clip below:

  • Pablo Pop Up Shop

    Attention Kanye West fans!  The master craftsman is set to premiere a pop up shop this weekend dedicated to his recently released album The Life of Pablo.

    It'll be truly unfortunate if you're not in New York to experience Ye's Pablo-ism at it's finest.  Below are dates and times of the 83 Wooster Street store's opening:

    Friday March 18th 4-8PM

    Saturday March 19th 12-8PM

    Sunday March 20th 12-8PM

    I might slide through there real quick, keep a look out!

  • OVO 40 x Native Instruments

    On the heels of Drake officially announcing the April release of Views From The 6, a new interview surfaces of his trusted engineer and producer Noah "40" Shebib.

    The Grammy-winning maestro sat down with Native Instruments, which is the leading manufacturer of software and computer-based audio production and DJing, to discuss his immaculate worth ethic and music takeover with his 6 God pal.

    Check out the clip below and read the informative interview HERE.

  • Drake & Matteo

    Yesterday on Instagram, The 6 God publicly paid respects to Matteo Rivetti by @’n him with prayer hands under a pic where he is seen heading to his courtside game seats, wearing a Stone Island jacket.

    Who’s Matteo you may ask?  Oh, he’s just the Vice President of the coat's brand that Drizzy is rockin' (no biggie…RIP to him btw).  I was fortunate enough to chop it up with Teo on 2 occasions and he’s definitely a stand up guy that’s continuing his family’s tradition of delivering superior quality and functionality in garments.

    Be on the lookout for Stone Island's New York store debut sometime next month!

  • The Power of Broke

    This post is for all of the dreamchasers like myself that are making Lime-A-Rita out of the lemons life has to offer.

    A few days ago, iconic entrepreneur Daymond John made a pit stop at The Breakfast Club to discuss his newly released book, titled "The Power of Broke".  The name alone entices even a non businessman to buy the publication because of it's empowering nature.

    During the interview, the FUBU frontman also sheds light on his share of difficulties he overcame to become the mogul he is today.

    Get inspired below:

  • 1-335-CALLAMINA Skateboard

    Photographer 335MM borrowed Yeezy's muse Amina Blue to conjure up an epic skateboard deck.

    The mysterious lensman is known for capturing many of the world's sexiest women, but this particular collaboration with Amina raises thirst levels to kickflippin' heights!

    The skate decks are available for pre-order in 7.75, 8.25, 8.5 size via online at pop up shop.  

    Oh by the way, the white dots aren't included.

  • Vice Autobiographies: A$AP Ferg

    Vice recently released a mini, inspirational documentary focused on the A$AP crew's most animated member, A$AP Ferg.

    In it, Ferg talks about his humble Harlem beginnings, overcoming life's most painful hurdles and proving his artistry to the world.

    Indulge in the clip below:

  • DJ Khaled Throws Up The Roc

    DJ Khaled wasn't lying when he proclaimed that all he does is win!

    Earlier today, the We The Best Music Group mogul officially announced on Instagram that Jay Z is his manager (talk about cloth talk right?!).  I'm a spritual man that truly believes one receives what he puts out into the universe, so it's not a surprise that Khaled is reaping such gigantic blessings.

    Don't expect the motivational maestro to stay the same after this epic deal.  He changed.....ALOT.

  • Bryson Tiller In The Morning

    Recently, R&B's newest prince Bryson Tiller stopped by Hot 97 's Ebro In The Morning show to discuss his whirlwind of a life.

    Although no video of the interview surfaced (Bryson is serious with the 'mystery' aesthetics), Ebro unleashed an audio clip that provided much needed deets on the humble TrapSoul crooner's rise to glory, relationship with the OVO crew, performing at Radio City Music Hall, and hopes of having a comedy show.

    Get inspired below:

  • BBC/Ice Cream Website's New Look

    I don't know how many of you noticed but Pharrell Williams' official BBC/Ice Cream website has a new look.

    Featured on it's homepage is a black and white photograph of a stylish Billionaire boy, cladded with an actual Astronaut helmet. Also, the corresponding sections on the site are plastered with an intergalactic camo background to accent the brand's spacey theme.  Looks great!

    Since we're here, I might as well plug in Brett Bino's debut single TIMIN' which mentions Skateboard P and his iconic clothing line.  Indulge in it below if you haven't done so already :

  • Snoop Dogg Endorses Burger King Grilled Dogs

    Kudos to Burger King for their sensational new grilled dogs ad featuring none other than the biggest K9 of them all, Snoop D O Double G.

    The commercial serves as an 'employee instructional' video that takes places in the heat of a Burger King kitchen, featuring the Dogg father meticulously explaining how BK's hot dogs are made. Furthermore, the sprinkling of a few "thugged out" workers from the burger joint took the clip to even funnier heights!

    Get your taste buds ready because the grilled dogs arrival at Burger King takes place next week on February 23rd.  For now check out it's promotion below:

  • Mr. Big Shot's Detroit Pistons Jersey Retires

    One of the NBA's clutchest players Chauncey Billups was honored by the Detroit Pistons organization on Wednesday evening.  The team retired his infamous number 1 jersey during their game against the Denver Nuggets (which they lost, unfortunately).

    Alot of you wise guys joke around saying I resemble Chauncey, but hey the former all star is forever immortalized by the league so I ain't flippin' one bit about our bald-headedness comparisons (haha).

    Check out the footage from the ceremony below:

  • Val Mercado Joins Univision

    Congrats to the homie Val Mercado for her new gig with Univision!

    The instagram supermodel is not just a feast for sore eyes, she actually has an equally intriguing mind, graduating with a Broadcast Journalism degree from York College in Queens.  Yesterday, Univision Digital, the digital division of Univision Communications Inc. (UCI), declared the addition of Val and Youtube sensation, Josh Leyva, to their Univision Creator's Network. The UCN is filled with content producers from various social media platforms and garners more than 140M views each month—a 20% increase from when it first launched just over six months ago.

    Furthermore, the selected multi-cultural creators are provided with a community of support including access to industry experts, collaboration opportunities, and enables them to expand their audiences and brands across various ecosystems—such as TV, digital, radio and live events.

    F#ck around and we'll catch Val in a new novela or something (haha).

  • New Snack Alert

    The mad scientists at Nabisco have conjured up a new flavor just in time for your post Super Bowl 50 celebration!

    As you know, the infamous cookie company has a knack for creating the most random (yet delicious) oreo fillings and this time around it gets even more mind-boggling.  Allow me to introduce the "Filled Cupcake" edition, which features the Oreo's traditional chocolate wafers, but instead of a vanilla creme center, it's filled with chocolate frosting and vanilla cream in the center.

    Be sure to cop the limited snack when they hit your neighborhood supermarket shelves on February 8th.

  • McDonald's Chocolate Covered Fries

    Japan is known for being the lead innovator in all things technology, fashion and even food.  A few months ago, I wrote an article on the Black Burger that was created by all of the McDonald's in the Far East Asian island. It's only right that they now introduce chocolate covered fries!

    We all do love the weird concoction of sweet and salty treats, so the world's largest hamburger joint thought it would be a delight to smother chocolate sauce and white milk chocolate on it's infamous fries.

    The McChoco Potato will be available across Japan beginning Jan. 26.

  • OTHERtone with Aziz & Khaled

    Allow me to present my favorite episode thus far from Pharrell Williams & Scott Vener's OTHERtone Beats 1 radio show.

    The segment featured Master of None's co-creator and hysterical comedian Aziz Ansari alongside internationally acclaimed musician DJ Khaled.  As you can imagine, tons of inspirational gems were dropped!  

    Check out the informative clip in it's entirety below:

  • Barbie Flavors

    Remember your reaction when you started seeing most slim white girls get super thick out of nowhere?  Well, the exact sentiment will be had upon the sight of the upgraded Barbie dolls!

    Mattel, the American toy manufacturing company that gave birth to the iconic feminine figurines, announced that the dolls will come in not one but three new shapes: tall, petite, and my personal favorite curvy (haha).  

    The new & improved reconstructed playthings will be available to purchase on January 28th online, exclusively at Mattel shop, alongside the original slender ting Barbie doll.

    Damn, I guess after Travis Scott got his very own action figure, the higher ups figured he might as well have some more playhouse fun.

  • Yams Day (Pics)

    Last night, the first annual Yams Day concert celebration went down at NYC's Terminal 5 and it was certainly a blast.

    The homie Infanint captured some epic flicks of the performances (you might of seen him floating around during the show's Yahoo livestream) and even backstage shenanigans.  Check them out below:

  • The Dame Dash Show

    The guy that everyone loves to hate is coming to a speaker near you!

    Just when you thought you couldn't get enough of Damon Dash's antics, he launches his very own talk show on Dash Radio.  Debuting on January 21st at 7pm, the broadcast will air once a week featuring Jay Z's former confidant's industry friends and thriving entrepreneurs.

    The infamous champagne-on-model-spiller is the definition of an evil genius.  Dame's business ideologies are brilliant and contributions to Hip Hop are commendable.  It's his larger-than-the-universe ego that gets him in heated situations.  Tune in to see what he gets into next (haha).

  • GuyFi

    Just when you thought the concrete jungle couldn't get any wilder, inhabitants are now able to masterbate openly!

    I'm not joking either. This week, London based-sex toy company Hot Octopuss premiered it's GuyFi male "stress" relief booths in the city.  HO's co-founder Adam Lewis states, "There’s no denying that working a nine to five job can be stressful on both your mind and body, especially in a non-stop city like Manhattan. It’s really important for guys to look after themselves so that they can stay healthy and focus properly on the task in hand. We’re told time and time again how beneficial it is to have a break away from your desk."

    We all know what type of relief he's talking about, but rubbing one out so openly can still cause a little stress, no?  If you get your business taken care of in a bathroom stall, at least no one could really know what went down.  But out in the streets, sheesh, God forbid one of your "homies" decide to blackmail you with some incriminating footage (haha).

    I rather keep my freakiness in the sheets and not in the streets (literally).  What do you think about all of this?

  • Get Sweaty With Emily Oberg

    On the latest episode of Get Sweaty W/ Emily Oberg, the one and only DJ Khaled serves as the special guest who gets whipped into shape.

    To be honest, the motivational, multi-platinum status Disc Jockey is no stranger to working out his physical (or mental), but it's a real treat to watch him get down and dirty with the broadcast babe.  Despite it being Emily's show, Khaled proves that he has the keys as he introduces her to his "We The Best" workouts - which includes some calorie burning elliptical talk and meditation.

    By the way, this is all taking place in the inspirational DJ's luxurious Miami mansion.  You don't even have to watch the clip to know that this is Emily's biggest segment yet.  She's most definitely smart for setting this one up.

    Check out what transpired below:

  • Uncle Ander

    There are no words to fully describe the euphoric feeling of witnessing one of your own living out their dreams.

    I’ve known Aaron Jakubenko, the brother of my friend JOSH JAKQ, for about 6 years and his progression as an actor is truly one to behold.  In fact, Aaron and I started our pursuit of acting around the same time. While working at BAPE and going to auditions, the Australian thespian was taking acting courses. 

    After garnering a few commercial gigs and appearances on ABC' s award-winning soap opera One Life To Live, my acting run decreased due to the unbelievable AFTRA/SAG Union strikes.  During such tragic time of no casting calls, I took power into my own hands and accented my gift of writing. Thankfully, my talent enabled me to gain recognition from people all over the world. I was even featured on Forbes!  Aaron on the other hand, has skyrocketed to become a television legend -– landing guest role appearances on Australia’s longest-running drama series Neighbours, StarzSpartacus and now MTV ’s latest blockbuster sci-fi series The Shannara Chronicles.

    Aaron isn't just any character on the Terry Brooks inspired television show, he landed the coveted role of Ander Elessedil, the uncle of Amberle Elessedil.  She is the only person that can save a magical tree that protects the mystical world of the Four Lands from demon entities. I could go on a rant about the story's plot but I'll leave it up to you to do more research.  Just know *DJ Khaled voice* that Aaron is a key player in the epic tale.

    My Aussie brother is definitely the next superstar from the land down under.  Those Hemsworth fellas better watch out!

  • DJ Khaled's New Pad

    Dj Khaled's keys to success has allowed him to purchase a whopping 3.8 million dollar mansion in Miami!

    I didn't stutter, according to TMZ, everyone's favorite motivating disc jockey copped the grandiose crib to commemorate his 40th birthday.  If there's anyone in the entertainment industry that deserves an abundance of accolades it's definitely We The Best Music Group's head honcho.  Khaled been in the game for 25 years, grinding from the crates to now having numerous jams all over Billboard, so virtually no one can hate.

    Unfortunately, the "theys" of the world still exist, but as we all can see, he is overcoming them all!

  • LION

    DJ Khaled could announce that he’ll be running for president tomorrow and still win (that’s all he does anyways).

    What makes the Miami-based superstar producer so loveable is not only due to his nact of curating addicting anthems but also the motivation and knowledge he spreads via social media. If you’re not following him on Snapchat right now then you must not own a cellphone!  On it, Khaled dishes out major keys to live a successful life. Furthermore, we get the luxury of witnessing his happenings outside of the studio— from drowning exotic plants with water (and love) to the numerous renegade jetski adventures.

    While filming her forthcoming episode of Get Sweaty with the Finga Lickin’ owner, Complex star Emily Oberg took a quick break to properly digest his “Pathway to more success” ideologies. 

    Check out the clip below. Liiiooooon:

  • Road To Homecoming: Episode 2

    We're just 2 days away from Christmas but J. Cole couldn't resist to gift us early with the second episode of his HBO collaborative documentary series Forest Hills Drive: Road To Homecoming.

    The deuxième installment, titled Ain't Nothin' Like That, provides us with a candid look at the tedious backstage (and tour bus) happenings that facilitate an unforgettable Cole show.  Furthermore, We even witness Jermaine finally getting the physical copy of his college diploma after a whopping 8 years. Hey, you can't blame the guy, only thing that truly mattered is that he graduated!

    Check out the inspirational visual below:

  • NBA Store's New Location

    Man, writing this story makes me reminisce of the days working at the NBA Store

    For those not in the know, before I landed my position at BAPE, the official New York City shop dedicated to all things basketball was my place of employment for about a year.  I had some great times there and met awesome individuals that inspired me to advance in life.

    Months after I left the job, the shop moved it’s location to a smaller, less enticing venue.  Luckily, I just received news that it transfered to a new spot located on 545 Fifth Avenue. I'll definitely be visiting and will certainly let y'all know if it's worth taking a look!

  • Yams Day

    The A$AP gang is kicking off 2016 in heavenly fashion by conducting a concert in memory of their late mob leader A$AP Yams.

    The celebration, going down at NYC's Terminal 5 on January 18th, will feature The PMF himself A$AP Rocky, A$AP MobJoey Bada$$, Lil' Uzi Vert and an array of special guests. Unfortunately, the concert is already sold out but I'm sure many die hard fans will somehow sneak their way up in the venue!

  • Vogue's 44 Artists To Watch

    Vogue just revealed the 44 stars to watch in it's January 2016 issue.

    The coveted list features familiar faces in the world of everything entertainment including Beyonce's favorite dancing duo Les Twins, Donald Glover as well as breakout artists Justine Skye and Beasts of No Nation's Ghanaian actor Abraham Attah.

    View the clip showcasing all of the stars in their glory, by click on --> The Scene.
  • Nigo's Star Wars Collection

    With Star Wars' latest instillation "The Force Awakens" releasing in theaters this Friday, my former boss NIGO took the time to discuss his unwordly collection of the intergalactic movie's memorabilia with Hypebeast TV.

    The former BAPE general collaborated once more with innovative global art business Sotheby's to sell his beloved Star Wars collectibles, which are valued at over a whopping $500,000! The auction started on December 11th, but if you feel lucky head over to Sotheby's official website and see if there's any exclusive items left.

    Check out the clip below:

  • Young Thug In Paris

    Young Thug's reign is worldwide certified!

    Catapulting from Atlanta's trap scene, the flamboyant superstar made it overseas to have his very first european tour.  During Thugger's Paris stop, he chopped it up with Parisian Hip Hop talk show Mon Entourage to discuss his rather mysterious past, deflated football dreams, inspirations, multiple upcoming projects and more.

    Grab your dirty sprite and enjoy the 22 minute interview below:

  • Kanye & Kim Welcome Their Baby Boy

    Earlier this morning, the world's hottest couple gave birth to a baby boy!

    The announcement was posted on Twitter where Kim shared a heartwarming photo of her and 'Ye with intertwined hands, captioned "He's Here".  There is no information revealed on Baby Yeezus' actual name but I'm sure it'll be....unique. Much Love to them.

    While we wait for further news on the megastars' new bundle of joy, check out Mr. West's 20 minute acceptance speech for his "Shoe of The Year" award courtesy of Footwear News.

  • Role Model

    My man J. Cole is underrated in many aspects.  From his hard hitting lyrical antics to being an awesome humanitarian, critics just seem to overlook the Carolina God's prowess!

    Jermaine's latest feat is one for the ages. Despite a hectic Schedule, Mr. Cole World took the time to visit a loyal fan who is suffering from Cancer.  Tae Stackhouse is the lucky patient that was visited by his favorite rapper.  They even share the same hometown of Fayetteville, NC.

    True role model.

  • Jaden's world

    Ever wondered what it was like to be Jaden Smith?  Well, a few weeks back, GQ sat down with the incredible forward thinker himself to get a glimpse of what exactly transpires in his wonderful world.

    In the exclusive interview, Will Smith's fresh prince shares his tips on learning, expressing yourself, and chasing your dreams.  Indulge in the knowledge below:

  • No More Hovering In NYC

    It is truly a sad day for Hoverboard enthusiasts throughout the tri-state area. Recently, the NYD 26th Precinct tweeted that the electric hoverboard frenzy in NYC is officially illegal!

    To elaborate on such unfortunate jurisdiction, the account also stated "they (hoverboards) are considered motor vehicles that cannot be registered with the DMV, which means they're prohibited in the city (under NY State Law). Even though they aren't in the DMV's list of expressly prohibited motor vehicles, they are considered motorized self-balancing devices, similar to Segways."

    It'll be hard for most of you but please don't try to break this cock-blocking law.  You wouldn't want to get Wiz Khalifa'd and get fined up to $500!

  • Oyster Mag x Kitty Cash

    International Pop culture publication Oyster Mag recently sat down with one of New York's brightest young stars Kitty Cash.  In it, the thriving Fashion Publicist by day and eclectic DJ by night, talks about the love of her respective crafts, inspiration and how exactly she manages to balance a double life.

    I was fortunate enough to bump into Cachee (damn, hope she ain't mad I'm writing her gov name) numerous times earlier this year at various events. Her infectious smile, and bubbly personality can captivate even the grumpiest person in a room!  True star power at it's finest.

    To read the full interview, click HERE.

  • Baby Ye

    Leave it to king Kanye to make a one of one baby Yeezy Boost 350s for his soon to be born seed.  Obviously, his beauty queens Kim and North have their very own pair but what makes this one extra fresh is that it'll belong to Yeezus' first born son.

    I'm not a dad yet but I can only imagine the irreplaceable feeling of stuntin' with your junior rockin' the same scorching outfit....from head to toe!  Theres no word on when the God-child will be concieved so for now we can only imagine the level of swag that it will be blessed with.

  • Emily's Epic Collaboration

    If you're all about being rich, sporty and nice then this is definitely for you!

    Earlier today, Complex Magazine superstar Emily Oberg unleashed her collaboration with LA designer @NeekLurk (famed for the Anti Social Social Club merch) which consists of congenial caps and tees.  Emily's personal brand, Sporty & Rich, is taking off so it's only right hat she partnered up with a fellow, thriving swag provider.

    The T-Shirt is already sold out so hurry up and try to cop the hat HERE.  If that one is out of stock as well, you can never go wrong with a FRNDY LMRN Strap-Back !

  • Renzel Is Free At Last

    "Thank God almighty, I am free at last!"  Those might of been the exact words of Rick Ross when he found out last Friday that the judge ruled his house arrest was uneccessary since the alleged victim involved didn't live anywhere near him.

    If you have no clue what I'm talking bout, please place your clicker over the little 'x' on the top left corner of the screen and close my site.  Back in July, Renzel was placed on house arrest after posting a 2  Million dollar bail following an arrest for allegedly pistol whipping and kidnapping one of his groundskeepers. 

    The biggest bawse of them all isn't totally off his leash yet. Rozay has been ordered to stay away from the alleged victim, and has to notify officials before leaving the state of Georgia.  Furthermore, he is still facing a number of charges, including kidnapping, aggravated battery, and aggravated assault.

    Let's just hope that everything transpires in his favor!

  • Val's Youtube Debut

    The moment hundreds of thousands of people have been waiting for has finally arrived!

    The homie and viral Instagram personality Valerie Mercado recently launched her official Youtube Channel.  Yes, I know it's long overdue but everything happens in God's timing and I could tell you for a fact that Val only does things if it feels right, no matter the pressure.

    The very first episode deals with the 'clothes-minded' beauty's everyday makeup routine.  It already garnered over 50K views in just 3 days, so you know she's doing something right!

    Ladies, get schooled on how to beat your face the correct way below...Oh and don't forget to subscribe.

  • The Diamonds Are Really Dancing

    Hip Hop's latest and greatest duo are indeed balling in the middle of Rap's arena with no jersey, flossing their WATTBA championship rings!

    Drake and Future celebrated the success of their recently released joint mixtape by treating themselves with a pair of gigantic, diamond encrusted pinky rings.  This is just a classic case of art imitating life.  The entire project conveyed that the mega-star rappers were winning it all and needed "Big Rings".  Shit, even the cover art was consumed with sparkling crystals to insinuate their epicness.  

    It's only right to bring it all to life.  After all, it is a time to be alive!

  • McDonald's All Day Breakfast Begins

    McDonald's must of took a little advice from Kanye West because for the first time in 43 years they finally decided to serve breakfast All Day, n*gga!  

    Commencing today, more than 14,300 Ronald McDonald locations in the U.S will be serving their morning guilty pleasures for 24 hours. In a perfect world, all of the mouth-watering breakfast options would be readily available for purchase but unfortunetly we live in a universe where you can be a legendary Ball player like Charles Barkley and never win a NBA championship.  

    The McDonald's breakfast menu will vary depending on your region.  In most spots, you can order a sausage burrito, Fruit ‘N Yogurt parfait, Fruit & Maple oatmeal, hash browns, hotcakes and hotcakes with sausage. But for example, in locations that serve sausage McMuffin with egg you can't get the Egg White Delight or the steak, egg and cheese McMuffin, but you can get an egg McMuffin, sausage McMuffin with egg or a sausage McMuffin.  It's all a bit confusing I know, but as the great saying states "beggars can't be choosers".  

    Now, if you'll excuse me, I'm going up the block to cop me some hotcakes. Writing this article got me a little hungry.

  • Nicki Heads To ABC Family

    The Boss-B*tch-Thats-Wifin'-Nigg*z Nicki Minaj is taking her talents to ABC Family!  

    Nicki is set to executive produce a new show based on her family's big move to the States from Trinidad in the early 90's.  Furthermore, it'll depict the Young Money queen's rise to international superstardom.

    This comedic episodic should actually be pretty entertaining to watch. Minaj is quite a personality and it'll be a treat to get a glimpse of where it all derived.

  • Ice Creams 2 For A Pair

    Last night, Pharrell Williams took to the official leading social network tool Instagram and unveiled a forthcoming nostalgic collaboration between his brainchild BBC/Ice Cream and Adidas Originals.

    if you're a huge N.E.R.D  and Pharrell fan like me, you can clearly remember when Skateboard P stunted in Snoop Dogg's "Drop It Like It's Hot" video rocking the first ever BBC Ice Creams cladded in Diamonds & Dollars!  Now, the style icon has returned with a Stan Smith remix version of the shoe with a little help from the German sportswear giant.

    No clue on when these bad boys are dropping, but you already know they'll be mines when it does!

  • The Internet Talks With Forbes

    If you haven't indulged in The Internet's latest album Ego Death, then you undoubtedly deserve your own demise.  Not only does it serve a breath of fresh air in the cluster of today's sonic rubbish, the Odd Future affiliates as a whole represent a movement of non-comformity.

    Recently, Forbes' own Julian Mitchell conducted an in-depth interview with the LA based musically inclined crew to discuss their relentless rise and purpose in the industry.  

    Click HERE to read the full story.

  • The A Through Z of Beauty

    Leave it up to I-D magazine to curate an alluring film on the various types of beauty that exists on earth.  

    Titled "The A-Z of Beauty Together ", the cheeky yet informative clip features an all star cast full of instagram faves and real world personalities in their most gracious forms.  The story's underlining message is stating that no matter who you are and what you look like -- we all create beauty together.

    Grap your raisinets and indulge below:

  • Sneaker Shopping With Khaled

    DJ Khaled's musical career is just as big as his personality.  "We The Best!" is the world famous producer's personal mantra and he definitely carries out the sentiment in every move....including sneaker shopping.

    Complex recently went scoping for some kicks with the Julllery (that's how he pronounces 'jewelry') loving maestro and it was truly hilarious.  

    Check out the set of events that took place below:

  • NYC Fast Food Wages Goes Way Up

    Fast food workers all over New York City can now rejoice in the fact that the state will gradually raise their minimum wage to a whopping (Burger King reference if you ain't catch that one) $15 an hour!

    Now I don't know about you but I think this is a smart move because unlike landscaping companies or child care services, the fast-food business is dominated by multinational companies with billion-dollar profits.  It shouldn't be a problem to provide the people that tirelessly flip burgers and perfectly season the fries of millions a bit more bread as an incentive.

    What are your thoughts?

  • Pieces Episode 2

    The dramatic online series Pieces is back with it's much anticipated second episode.  For those who aren't aware,  the internet episodic is based on the fictional life of a young Brooklynite named Hope who's life drastically changes due to her endeavors in the credit card scamming business.

    The first episode had me on my heels!  Lets see what transpires this time around:

  • Val Mercado x Maxim Mag

    It's an absolute pleasure to announce that my longtime homie Valerie Mercado has landed in the September 2015 Issue of Maxim Magazine.  Most of you are already aware of this stellar news (I mean she is less than 300k short of one million followers on the gram) but I had no other choice but to further accent this momentous occasion.

    Val's success is absolutely no surprise to me!  My sixth sense kicked in when I initially met her 3 years ago foreshadowing that she was going to be a "force to be reckoned with" in this industry.  What's notable to state is that the angel-hearted beauty is a college graduate that is accomplishing great feats all on her own.  No sugar daddy whatsoever on this side!

    What's next for the well-grounded babe?  Only Lord knows, but for now make sure you check her full page spread in the latest issue of Maxim with the black James Bond Idris Elba on it's cover.

  • Pieces Episode 1

    It is my pleasure to present an intriguing Youtube series called Pieces, that sheds light on the treacherous underworld of credit card scamming in Brooklyn.

    My dude Vlad Calixte, better known as his alter-ego Haitian V, posted about the episodic's debut earlier today on Instagram and there was no other choice but to check it out.  Furthermore, my fellow Haitian bro stated that he made a rather comical cameo so I was sold.

    It's extremely entertaining to witness art mimic life. I can't wait for episode 2 already!  For now, indulge in the dramatic clip below:

  • The FRNDY LMRN™ Strap-Back Hat

    The FRNDY LMRN™  Hat that I wore in the promotional shots displayed throughout my social media in June was merely a sample.  The strap-backs that you guys will be purchasing though, are pure luxury.

    Due to all of the love received from my previous merchandise, I thought it was time to step up the quality.  The FRNDY LMRN™ Strap-Back Hat will be one of the most comfortable and aesthetically pleasing hats that you've ever owned.  It contains a suede underbrim, embroidered FRNDY LMRN™ logo, interior satin lining (that feels amazing on my bald head), leather detailing and gold hardware.  Furthermore, the hat is rightfully labeled.

    Check out the awesomeness for yourself below.  They will be officially released any day now!

  • E-40's 40

    I really don't know what took so long but legendary Bay Area Rapper E-40 finally has his own line of 40-ounce malt liquor beverages!  With a rap moniker like Earl's, it's only right that he extended his brand into the beloved 'hood drink' industry.

    E-40's self titled cocktail contains 18% alcohol and even a hint of honey (this should be interesting). The bottle contains a tribute to 40's hometown with the phrase "For The Soil ", as well as a nod to the Hillside area of Vallejo where he grew up.

    Look out for it in a corner store near you!

  • Beyoncé Inspired Skyscraper

    Beyoncé proclaimed that 'girls run the world' and it is rightfully so that she serves as their virtuous leader. Not only dominating in all areas of entertainment, the Houston dime has a huge heart -- engaging in various humanitarian efforts, from conducting charitable organizations to missionaries.  

    B's latest achievement is one that she didn't even do herself!  Notorious architecture and interior design firm Elenberg Fraser took it upon themselves to curate a 68-story Skyscraper in Melbourne, Australia commemorating the bootyliciousness of the Grammy Award-winning songstress. The voluptuous infrastructure, titled The Premier Tower, is modeled after the figures in Beyonce's  Ghost Music Video.

    The tower, scheduled to be completed by early next year, will be worth a whopping $213 Million!  It plans to house 660 one to two-bedroom apartments on top of a six-level, 160-key hotel.  The mixed-use building—commissioned by Singaporean billionaire Koh Wee Meng—will stand on the west end of Melbourne’s central business district at 134 Spencer Street.

    Check out the skyscraper's soon to be exquisite attributes below:

  • The McWhopper

    I'm not one to really promote fast food but this burger fusion right here is pretty...interesting.  Earlier today, Burger King proposed to make 'The McWhopper' in collaboration with it's heated rival McDonald's for the International Day of Peace, which falls on September 21st.

    Most of you are probably drooling from the thought of biting into this juicy manwich but hold on to your salivation!  McDonald's has yet to confirm it's participation in this peaceful coalition.  If the venture does roll out, a pop-up restaurant will open in Atlanta to facilitate the disribution of the tricked out burger.

    Until then, peep the clip displaying The McWhopper's unorthodox ingredients below:

  • Racks Is At It Again

    This week Supreme released it's first Fall/Winter 2015 instillation that had hypebeasts throughout the nation salivating!  Per usual, the line of rambuctious buyers waiting in front of the shop's New York location was monstrous due to the new releases.  

    Yesterday, the lovely Emily Oberg of Complex News went over to Supreme's SoHo hotspot to chat with it's die hard "fans" as they were patiently awaiting to splurge all of their allowance money on the latest gear (and crowbar).  Shout out to the homie Racks Hogan aka The Stylish Stoner for stealing the show (haha).

    Check out what went down below:

  • I Told You So

    To keep it clean, I hate repeating myself but I got to once more proclaim my gift for knowing who's got the "it" factor.  If you weren't aware, I was acquainted with the lil' bro Luka Sabbat about 4 years ago at BAPE and since then predicted his forthcoming success. It wasn't just the half-haitian creative's 'look' that gave it away, his knowledge of fashion is surprisingly immense!

    Recently, Complex Magazine sat down with the "17" year old internet king (I don't even know how old he is) to talk about his style and digital domination.  To read the full article, click HERE.

  • Hypebeast Speaks With Brittany Sky

    I’ve known Brittany Sky ever since she attended St. Johns University. It feels like yesterday when I saw the Queens raised princess for the very first time 5 or 6 years ago on BAPE's second floor. It was during an extremely busy work day filled with overly-enthused hypebeasts (no disrespect) but all the commotion seemingly came to an end when the captivating 'melanin monroe' entered my domain (haha).  I actually didn't have a chance to converse with Brittany at that particular moment simply because I was too busy ringing up customers--but her smile was surely memorable.

    To keep it clean, I don't precisely recollect how we became friends but it happened!  Anyways, I just wanted to emphasize that the multi-talented beauty is excelling in this male dominated industry.  Recently, notorious Lifestyle and Fashion blog Hypebeast sat down with Brittany to discuss her multitude of talents.

    Indulge in the inspiring clip below:

  • Queen B Covers Vogue

    Beyoncé, my ultimate dreamgirl, graces the cover of Vogue's September 2015 issue.  Queen B's latest achievement couldn't happen at a better moment because she celebrates her birthday on the same month!

    This is actually the bootylicious milf's (my bad Jay) third time appearing on the publication's coveted cover.  The story, photographed by Mario Testino, discusses her flawless reign.  To read a preview of the passage head over to

  • Human Made Fall/Winter 2015

    My constant inspiration Nigo recently unveiled his Human Made Fall/Winter 2015 collection.  The legendary Japanese designer's latest line's aesthetics are a far cry from the animated designs of his former brainchild BAPE.  

    This particular season displays Nigo's love of American vintage pieces which include heavily washed denim, underwear, and heritage sportswear label Ebbets Field Flannels.  He also enlists a set of hickory-striped luggage!

    Check out most the items below:

  • A Snapshot of Modern Menswear Video Recap

    Last month, I was invited by my All Beuys Club family to attend the S/S 16 Capsule Show presented by their fashion initiative with Pepsi Project Cobalt.  The special event, titled "A Snapshot of Modern Menswear", permitted seven rising designers to showcase five looks in front of major players in the fashion world.

    Influential urban exploration website Highsnobiety just unleashed the video recap of the momentous occasion.  Check it out below.....if you look close enough, you can catch my bald head floating around the room (I think).

  • Long Way From Le Poisson Rouge

    Man, it’s pretty astounding to first-hand witness the phenomenal growth of rap titans Big Sean and J. Cole. Currently, the two lyrical veterans are on the Forest Hills Drive Tour (headlined by the Carolina prophet), but many may not know that 6 years ago they both got their big start opening up for Wale at NYC’s popular bar Le Poisson Rouge.

    I’m not sure if it was Sean’s first actual show on the road but it certainly was Cole’s initial taste of the spotlight.  Althought it was the Roc Nation King's first ever live performance, his stage presence captivated the audience.

    Fortunately I was able to attend the historical presentation.  Check out the clip that was captured by me of their performance below. Hope it inspires you guys to keep fighting for your heart's deepest desires:


  • Word To The Woman: Isadora Mendez Scott

    Before I became the unofficial face of BAPE NYC there was a curly haired, exuberant and stylish lioness that dominated the store during it's early beginnings.  Isadora Mendez-Scott is her name and she is now continuing her prowess in the art world.

    Recently, Izzy was selected to be a part of Solange's Word To The Woman collaboration with Puma.  This is the Saint Heron head honcho's third creative venture with the sportswear brand and it intends to celebrate women who innovate and redefine roles in all sorts of life.  The campaign featured 14 successful women in their respective fields.  They include the homie Kitty Cash, Cleo Wade, Bee Walker, Celestine Maddy, Dr. Jessica Clemens, Empress OfJoeonna Bellorado-Samuels, Alice Lane, February JamesMengly Germania Hernandez, Dj LindseyMekdes Sedkem, Eli Kao and of course Isadora.

    Check out her story below:

  • Heineken 100 x Easy Otabor

    Heineken, the world's leading upscale beer importer, launched it's #Heineken100 initiative to celebrate various tastemakers across the nation that represents the brand's well traveled and influential consumer.  This year they partnered up with the homie Isimeme "Easy" Otabor, who currently serves as RSVP Gallery's Operator and Buyer.

    It's pretty rad to witness Easy start off as a mere worker at Don C's fashionable boutique to now globetrotting the world garnering exclusive items for the shop.  Just goes to show that hard work produces miracles.  What also helps is working for a dope ass dude like Don.  Shit, if BAPE allowed me to grow within their company who knows the wondrous things I would of done...oh well!

    Check out the inspiring documentary presented by Team Epiphany HERE.

  • Travis Talks Raging With GQ

    Travis Scott has truly transformed to be one of the most energetic performers today. In every picture that’s taken of the Texan rager on stage, he is forever caught mid-air doing his signature power-hop (y’all know exactly what I’m talking bout!).  What makes Travis’ presence even more menacing is that if he sees you not wildin’ the F^%$! out during his set he’ll call you out or even demand your 'nerdy' ass to leave!

    Recently, the rodeo maestro sat down with GQ magazine to talk about his untamed beginnings and how one can properly rock out with their c@%! out (pause).

    Check out the clip below.  Shout out to the homie Chase B!