Purple Emoji

Ty Dolla $ign has unleashed a new song in the form of “Purple Emoji” featuring the newly crowned...feature king—sorry I was not able to articulate that in a fancy term—himself, J. Cole.

Despite its presumptuous title, the single is “R&B” in every sense of the word, as it finds the multi-talented Beach House crooner pouring out his soul to a lover who’s on the verge of dippin’. “I need you, more than eveeeeer, ooh yeah ooh yeah,” he sings.  Who knew the sound of desperation could be so dope? Cole’s potent bars is a superb addition to the track’s emotional essence.

Contrary to Purple Emoji’s somber tone, its accompanying visual, directed by Olivia Rose, displays real life couples who are unabashedly tongue wrestling their blissful lives away.

Get in your feelings bag by watching the clip below:

Tribe (Music Video)

"Is J. Cole Haitian?"  That's exactly what I searched on Google abruptly after viewing Bas' music video for his latest single "Tribe," featuring the Dreamville general.

Shot in Florida's Little Haiti, the Andrew Nisinson-directed clip finds the two rap pals reppin' my home country like no other as they're having a blast with the neighborhood's lively locals.  Unfortunately, Jermaine and Bas aren't fellow Haitians, but I'm extremely happy to see how much the two are embracing the culture.  Hey, after all, we're all one "tribe" anyway.

The vibrant track is from the 31-year-old Queens lyricist's album Milky Way, which dropped today!  Before you go and cop that, check out his latest vid below: