A Night At The Museum

Hello everyone, it’s Goldie!  I hope everyone is doing things they enjoy during quarantine. An activity that I found myself doing is visiting various museums in Europe. Yes, you read that correctly! (haha). Thanks to Ruth Doherty’s article over at Housebeautiful.com, I’ve discovered 11 of the best virtual museum and art gallery tours. These museums include Le Musée du Louvre and Musée d'Orsay in Paris, The Metropolitan Museum of New York, and The Natural History Museum of London.

My favorite museum that I’ve visited has to be Le Musée du Louvre. The first time I’ve virtually experienced this iconic site is through The Carters’ aesthetically pleasing video for “APESHIT.” The way that the institution was captured with its wide shots and cinematography made me feel like I was actually there.

Thankfully, my longing to see the museum has been satisfied. Got an art fix? Click this link (https://www.housebeautiful.com/uk/lifestyle/g31911114/virtual-tours-museum-art-galleries/) and go visit these amazing places. But first and most importantly, get your favorite beverage (mine happens to be vanilla chai black tea with almond milk) or snack, sit back, relax, and visit these grand galleries from the comfort of your home.

Written by Goldie Lemorin

From France With Love

The second floor of the shop (if you don’t know which one by now, please unfollow me on all social media platforms) truly allowed me to be up close and personal with not only outstanding New York locals, but also a plethora of fascinating individuals from all over the globe. Marseille’s very own  Alexandre Meyrand is one of them.

Alexandre,35, was introduced to me about six years ago by our mutual friend Alex on an extremely slow day at work.  Usually when there isn’t much traction on BAPE’s main floor, my supporters, frequent shoppers, and many of today’s brightest stars would all scurry upstairs, find a comfy spot on the infamous ape head camo couch just to speak with me for hours on end without any major interruption. When they overstayed, though, I was forced to politely kick them out.

Meyrand and I, on the other hand, didn’t converse much when we initially met—but I easily sensed his genuine nature so we kept in touch via social media. Believe it or not, we never really had a proper conversation until now!

Check out the transcript of our very first full length dialogue where we spoke about his younger days in France, fashion, booming business, and hotspots in Marseille.

FRENDY:  What’s good, Alexandre?  Let’s get it poppin’!

ALEXANDRE:  Yo, bro! I am good.  It’s the end of the day here, but it was a great weekend in our sunny city.

FRENDY:  I know there’s a huge time difference between us.  I really appreciate you for staying up late to chop it up.

ALEXANDRE: It’s a pleasure to be featured here, my man.

FRENDY: I’m humbled, thank you. Before we get deep into our conversation, I must ask: is there a friendly competition between Paris and Marseille?

ALEXANDRE:  I don’t know if there is a friendly competition, maybe if you are talking about soccer *Laughs*. But I love Paris—it’s one of the best places in the world because of its architecture and history.  Marseille is also one of the best places I have ever lived.

FRENDY:  Oh yeah, that’s right.  The two cities do have a great soccer team. I’m not familiar with their players, but I know the superstars for each squad *Laughs*.  Marseille is known for its beautiful port and scenery, yet it is stated to be a victim of bad reputation...as far as violence.  Is that true?

ALEXANDRE:  Marseille is a big city so things happen, but violence is everywhere. I think that the media only show what they want to so that gives us a bad reputation.  And that’s wrong. Things happen in every big city and violence can be anywhere. What’s totally true is that Marseille is one of the best destinations in the world.  [There are] so many cultures here. So many good vibes.

FRENDY:  How was it like growing up in the second largest city in France?

ALEXANDRE:  *Laughs* The funny thing is that I didn't grow up in Marseille.  I was born in St. Etienne (a city close to Lyon), and I moved to the South of France in 2005.  I spent my first years in Aix en Provence (25 minutes from Marseille), and I’ve been living in Marseille for the past five years.

FRENDY: What was the reason you moved from St. Etienne to the South of France?

ALEXANDRE:  I used to work in a cool shop called Uptown, but I had the opportunity to move to the South of France for the opening of a big store called Corezone in Aix en Provence.  My ex-girlfriend was also living there...so that was an easy decision for me.

FRENDY:  Women always make matters easier *Laughs*.  How old were you when you moved to work at Uptown?  What was your position there?

ALEXANDRE:  I was still young and fresh *Laughs*.  I was only 21-years-old when I moved.  I was just a seller at Uptown, and had the same position for the first years I spent at Corezone.  When I moved to Marseille I became Store Manager and Buyer also (they had four stores).

FRENDY:  You started in the retail game pretty early.  When did your love for fashion come about? Was it through music or your own self-expression?

ALEXANDRE:  I always loved fashion and I was inspired by so many things.  Music is very important for me (you are right), I’ve been listening to a bunch of cool bands since my childhood (I’d like to thank my father for this).  Art, tattoos are also things that feed my brain. I’ve always wanted to have my own style.

FRENDY:  Which bands captivated you growing up?

ALEXANDRE:  Maybe the bands I have seen perform live first.  My father took me to a Marillion show at Le Zenith in Paris when I was 8 years old—when you are a kid in that big crowd everything seems so crazy! It’s still one of my best memories. I have also seen The Cure. I love their music, but their aesthetic is even crazier! The charisma of Robert Smith and all the fans that dressed like him in black makeup.  You between fear and the energy that they give you!

FRENDY:  Your senses were on overload due to all of the vibrant energy.  Who are your favorite brands currently? Does Hip Hop influence your lifestyle as well?

ALEXANDRE:  I have been listening to a lot of Rock, but I listen to a lot of Hip Hop too. Yes, Hip Hop has a big influence!  Most of the sounds we play at my shop now is Hip Hop.  I have so many favorite Rock bands including: Marillion, Tears for Fears, Genesis, The Cure, Metallica.  I grew up listening to Blink 182 (Travis Barker was one of my biggest inspiration as a teenager), NFG, Underoath, Taking Back Sunday, GC. As far as Hip Hop : Wu tang Clan, Future, Shyheim, Mobb Deep, Kanye, Jay Z, Kid Cudi, Travis Scott , Drake.

FRENDY:  Man, I’m not going to lie, Blink 182 was one of my favorite bands growing up as well.  So you are pretty flexible when it comes to your sonic indulgences.

ALEXANDRE:  Yeah, I can’t only listen to Rock.  I need motivation so I need to listen to different genres. Depends on the mood I am in when I wake up, but I never listen the same thing in the morning and end of the day.

FRENDY:  How’s the streetwear scene in Marseille looking like?

ALEXANDRE:  The streetwear scene is pretty sick these days.  You see a lot of people with great style in Marseille now.  The scene has changed a lot, maybe because of Internet, but Marseille was always into streetwear.  We have big scenes here: skate, graffiti in the whole city. A lot of budding musicians too. Marseille = Street!

FRENDY:  You said the scene changed a lot before the internet. How was it like before?

ALEXANDRE:  Yes, because if you wanted to have your own style, it was only easy if you were able to travel and bring back cool stuff. Most of the people were dressing the same, but the business of fashion has changed and it’s easier to find more brands to dress like your “icons.”  People are more inspired in Marseille now with the internet because they have access to so many things.

FRENDY: What are your favorite brands currently?

ALEXANDRE:  My favorite brands actually are Converse (only the 70s collection), the chuck taylor is a classic sneaker and I love its silhouette.  Sacai is a very interesting brand, and I love the work that Dr. Woo did on the last collection. Needles, FDMTL and Kapital are also brands I love, they are part of the whole Japanese wave. I still love Stussy because it’s real streetwear, and of course I love Goudron *Laughs*. It’s becoming a brand now, not only a store.

FRENDY:  Hey, I’m a living person and I’m a brand *Laughs*.  Nothing is impossible!  Whose style do you admire in the entertainment industry?

ALEXANDRE: Axl Rose, Travis Barker, Pharrell Williams, Scott Campbell, and Nigo.

FRENDY: Is there a particular meaning behind the name of your store, Goudron?

ALEXANDRE:  Yes, there is a story behind the name.  My brother ILK wanted to give me that name as a gift when I told him my plans to open a store. He said to me he saved that name for years in case he decided to make a brand later or a special project.  So I thought a lot about it and I accepted “Goudron,” because I loved the name too—it’s short, easy to say in any language.

Goudron color is dark also, and black means a lot for us.  We decided to add ILK in the project too because he is a sick graphic designer and a typographer.

FRENDY:  It’s always great to have friends that actually care about our projects.  No better feeling in the world than genuine support. Does “Goudroun” mean anything specifically in French?

ALEXANDRE:  That’s true, brother.  We are three partners and three very good friends. Yes, Goudron is like the asphalt, it’s something you walk on everyday so this is a part of the street.  And we represent the streets too by selling these brands.

FRENDY:  Perfect name. What was the process of building your own streetwear shop?  Was it an extremely difficult one, or did you already have the moving parts to make it happen?

ALEXANDRE:  It was not really easy.  I stopped working at Corezone because they sold the stores. I had different projects and we talked a lot with Seb (my other partner and one of my best friends) about opening our own store. I had the support of brands and people who knew me [at my old jobs] so we decided to go ahead and find a good location to build a shop of our own.

What we wanted to show to the city of Marseille and also the aesthetic was very important for us, like our floor for example.  It was one of the hardest things to do but everybody knows now that it’s us.

FRENDY:  Where is Goudron located in Marseille?  And what made you choose that particular location?

ALEXANDRE:  Goudron is in the city center, not in a main street but close to everything.  The thing that we always wanted is to be located at a street corner, that’s why we are here.

FRENDY:  Y’all have the whole aesthetic down packed!  How long did it take to actually open up the shop?

ALEXANDRE: Let’s say around a year to prepare everything...to rebuild the inside of the store, to work on the name, to create the logo and to start to communicate.

FRENDY:  That’s not a bad turnaround time at all. Did you guys cry on its grand opening? *Laughs*

ALEXANDRE:  *Laughs*  Yes, we had a cool opening and people were lined up for the first day so that gave us big fuckin’ energy!  We also did an opening party months after and it was dope! Everything that happened gave us motivation to go harder.

FRENDY:  What brands do you sell at the shop? How did you formulate a relationship with them all?

ALEXANDRE:  We only sell brands we love and believe in.  We are actually working with Neighborhood, Futur, Stone Island Shadow Projects, Harmony Paris, Edwin Japan, Levis Vintage, Converse, Grenson Shoes, Stussy, Asics, New balance (UK and USA stuff), Vans Anaheim, Goudron. I have known most of these brands in the past and some are friends that created their own line.  I have good relationships with people because I think that I am true person and an honest guy so this helps people to trust me in the project.  It’s important to be right with everybody.

FRENDY:  Amen, that’s how I became the brand I am today.  Treating people right really goes long way. I’ve been back-stabbed numerous times and it made me lose hope on the human race *Laughs*.  But I learned that I played a huge part in my suffering as well—the victim mentality. Now, I’m stronger, smarter, and kinder than ever! One of the reasons why I wanted to have this conversation with you is because I knew you were a good dude since Alex introduced me to you.

ALEXANDRE:  Thanks for these words, bro. I remember the first time Alex introduced me to you at the store.  He is still one of the best person I met in my whole life.

FRENDY: Yes, such a great guy.  Very kind, humble and considerate.  How did you guys meet anyway?

ALEXANDRE:  I met Alex at a dinner during a trip to NYC in 2013.  Kristi, a close friend, introduce me to him and since that day I knew that we must be friends.  He’s a very interesting person. We have a lot of things in common, same love for music, passion for tattoos, same love for fashion, and great minds *Laughs*.

FRENDY:  Word, and same names *Laughs*.  Birds of a feather, flock together!  Alex is tattooed from head to toe, so are you..literally!  How many do you have?

ALEXANDRE:  I can’t tell you how many, but there’s a lot *Laughs*.  I started getting tattooed at 19-years-old and I haven’t stopped. I am almost full too.

FRENDY: Do you remember your very first one?

ALEXANDRE:  *Laughs* Yes, it’s at the top of my left arm.  I had some old school stuff, but I blacked out my arm three years ago and got some cool stuff from [tattooist] Scott Campbell (white ink on black ink).

FRENDY:  I skimmed through Scott’s Instagram and realized that he also tatted up Travis Scott’s head.  His price must be pretty hefty, but well worth it obviously. When did you first meet him? And what do you like about his tattooing style?

ALEXANDRE:  I got my first tattoo from Scott four years ago in NYC.  I always loved his work, dollar bills sculptures, he has his own style of tattooing too—Scott’s lines are perfect.  I love the atmosphere of his Tattoo studio as well (decorated with skulls, reapers, roses). His scripts are crazy and perfect!  I love all the details and aesthetic around his work.

We did a big session the first time when Scott did my whole back (it took about seven hours and thirty minutes), and since then I have been friends with him.  He is a very talented and humble person. There is a real connection formed when you get tattooed for hours.

View this post on Instagram

A post shared by scott campbell (@scottcampbell) on Aug 16, 2018 at 6:00pm PDT

FRENDY:  Are you planning on tattooing your face as well?

ALEXANDRE:  No, I will never do that.  I am not into face tattoos. Even if I have a lot of tattoos, this is another step in your life.

FRENDY:  Totally!  Like New York, Marseille is a melting pot of different cultures—no wonder why you like traveling here so much.  What are some of your other favorite cities to visit?

ALEXANDRE:  I love NYC so much, fam.  I got so many friends there!  I love London also, Los Angeles is so chill too.  Barcelona, Milan, Lisbon are also great cities…but there are still so many places I haven’t been.

FRENDY:  There are more street food trucks in Marseille than in Paris because, as one chef said: “the kitchen is very strict.”  What are some of your favorite spots to eat in Marseille?

ALEXANDRE:  We have a lot of good spots in Marseille and so many different kinds of food.  Here is a list of my favorites, Coffee spots: La fiancée (best cookies on earth), Deep coffee roaster, Le Café de La Banque (Paris in Marseille).  For a drink : Gaspard and Copperbay, Le Petit Bistrot, Le Café de L’abbaye. One of my fave restaurant is OTTO, an Italian restaurant. Always a good vibe there, fresh stuff and the boss Pierre Antoine is a good friend. He puts all his love in this place.  Other cool restaurants include: Sepia, La Cantinetta, La Marmarita, Fratelli, Pastis & Olives, Shabu.

FRENDY: Damn, whenever I visit please take me to all those spots!  Seems like life is less complicated in Marseille than Paris, all the way down to the simple yet delicious dishes. And people are said to be nicer in the South.  Why do you think that is the case?

ALEXANDRE:  I will bring you there, my man.  Life is less complicated in Marseille because its more relaxing maybe, it’s not the same way of life. I love Paris, but people are more stressed and always in a rush.  Plus, it’s harder to get a smile out of them too *Laughs*. But the city has so many beautiful places.

When you live in the South of France, it’s like you are on holidays most of the year.

FRENDY:  The Old Port is a major tourist attraction in Marseille.  Are there any hidden gems in the city someone like me can check out?

ALEXANDRE:  Yes, there are a lot of beautiful things to see here.  I will bring you to Le Vallon des Auffes, Notre Dame de La Garde, Les Goudes, and one of the best thing is “Les Calanques” (we might drop a t-shirt soon with them).

FRENDY:  Bet!  Man, you’re living such a wonderful life in Marseille. You’re well-traveled, have a successful business, great friends, and family.  What else are you looking to accomplish in life?

ALEXANDRE:  I just want to make Goudron bigger, have more projects with my partners, and also have kids in the near future.  I think I will be done after this *Laughs*.

Monsieur Mulry

Aw man!  It feels so good to be writing these Original Stories again.  I took a little break to gather my thoughts on the direction of the series.  Although we live in a digital age where content is consumed like fast food, I wanted to allow (sort of forced, honestly) you guys to fully digest and enjoy the existing tales of the talented individuals I am blessed to know.  Quality over quantity is my strategy.

With that said, allow me to present my latest interviewee, Ryan Mulry aka Monsieur Mulry.  As you may have guessed, Ryan and I met at my old office in BAPE (yes, I'm talking about the second floor of the shop).  In A$AP Rocky's single "A$AP Forever," the self-proclaimed PMF proudly boasted he had "Goyard by the sack," but I can personally attest that Ryan had it by the boatloads about a decade before the bags were a much sought-out accessory in the Rap world.

The New Jersey-native and I clicked instantly simply because we share the same, chill vibes.  As fashionable as he was (and still is), he didn't have any sense of entitlement or cockiness and treated those around him with absolute respect.  It was all love whenever he stopped by to cop our latest threads, but we never actually kicked it outside of the shop.  This is why it's such a pleasure to finally have a sit-down with him after all these years to find out more about his life beyond the lavish aesthetics.

Check out our dialogue below:

FRENDY:  Ryan, the man!  Thanks for taking the time to chat.  It's been a minute since we actually saw or spoke to each other so I'm excited to know what you've been up to.

RYAN:  What's up Frendy!  It's an honor to have this discussion with you so many years later.  So much has happened for both of us—I think we are two examples of people really living what we do and look forward to talking about that.

FRENDY:  Amen!  It's all about authenticity at the end of the day.  So, let's get right to it—how'd you afford all that Goyard back in the day? *Laughs*.  Nah, I'm just playing.  What initially drew you to the French trunk and leather goods luxury brand?

RYAN:  *Laughs*.  That's always peoples first thought like, "How did you afford this or that?"  *Laughs*.  I could lie to you and front like I worked hard for all my pieces, but the truth is that I was just really blessed to work at Barneys New York during the time I did.  I got a huge discount, not to mention the fact that Goyard used to be about 50% price of what it is today, so it was easier to purchase—yet still very expensive.  

It was always more [pricey] than Louis Vuitton, which is why some people immediately saw it as an elitist brand based off that alone.  One day I was having a discussion with Lupe Fiasco about it and I believe he was an example of that mentality.  His exact words to me were, "it's an elitist thing."  While that may be true, I never looked at it like that.  To me, it was the fact of how the canvas was printed and the materials being used that really captured me.  Mixed with the fact that people didn't really know what it was back then—I was in love!  I prefer things that are under-the-radar and don't draw too much attention for my everyday uniform.  A subtle stunt, rather than everything all in your face.  Less is more, you know?

FRENDY:  Beautifully said!  I totally agree.  Furthermore, once you deeply know that "you're the shit," you can rock virtually anything and it's praised by the masses.  It's energy more than anything, but that's for another story.  Oh ok, so you actually worked for the brand.  Were you at its New York store location or corporate offices?

RYAN:  It's funny you mention energy—I'm a firm believer of manifestation and the powers we all hold within ourselves.  Confidence is definitely key.  Style is subjective and really boils down to what makes you feel good personally.  As far as Goyard, I did indeed work for the brand.  The corporate offices in New York are actually located above the store within the townhouse.

The Goyard home in New York is truly beautiful and one of a kind.  I am grateful I got to open that to the public and be a part of the experience.  All love for all my Goyard family in France, they have showed me love from day one when I just had a cardholder and a dream *Laughs*.  Now I'm on to new projects with business partners I was fortunate enough to meet during my time with the brand.  I have to say Goyard has been very good to me for the 10 years it has been involved in my life—it has done nothing but attract like minded friends and family.  Interestingly enough, the brand has shaped a major part of my life and I couldn't be more grateful for it.  Shout out Goyard man!

FRENDY:  Damn, that's whats up!  It must be nice to be appreciated by such a huge brand *Laughs*.  Let's take it back a bit before all the fashion happenings.  Earlier you mentioned that you grew up in New Jersey.  Where exactly?

RYAN:  *Laughs*  Yeah for sure!  I am extremely grateful for that, but I also worked hard to earn it.  I know you can say the same for one of many people's dream company as well!  In a way, BAPE and Goyard both share the same mysterious beginnings.  Definitely two cult brands—severely different spectrums, but both have undeniable similarities in the culture of the companies.

I did grow up in New Jersey, another thing I'm grateful for.  My father is fully Irish, catholic born and raised in the Bronx.  My mother was born and raised in Barranquilla, Colombia.  The two met in North Jersey at work and the rest is history *Laughs*.  We lived about 25 miles outside of Manhattan so getting to the city was very easy for me via public transportation.  I never really connected to the town I grew up in and felt like the city gave me an escape out of the differences I felt in High School.  I connected with people who cared about art and fashion through my Saturday Live classes at FIT.  I would take the bus on Saturday mornings to attend my weekend school there. It was there I learned how to screen print—my life changed after that!

FRENDY:  That's awesome!  Many kids in HS wouldn't even think about changing their environment for some new inspiration.  They would rather wallow in their own sorrow of not being able to fit in.  Did you actually end up attending FIT to obtain your Bachelor's degree?  

RYAN:  Not even wallow, but I would just say accept things.  A lot of people would rather accept what's happening instead of making a change.  It's hard for people to go through times of discomfort so many choose to avoid it.  I prefer to explore and go outside, rather than remain in a box.

I ended up moving to Chicago to attend Columbia College for a year before I got accepted and transferred to FIT.  I was happy to be in New York, but it wasn't the right place for me at the time so I ended up transferring to Parsons.  I think Parsons was the best place for me to be, I met some of my best friends there and truly feel I learned a lot about my environment in the creative career world.  I ended up dropping out of Parsons because I felt like I got everything I needed at the time and had to move on to the next venture.

FRENDY:  What's the most important lesson you learned at Parsons?

RYAN:  I learned so much there it's hard to say the most important thing, but if I really look back as a whole, my time spent at Parsons helped me continue going after my dreams.  I met like minded people that turned into my actual network.  The people I met are more valuable than any actual courses I took while studying there.

FRENDY:  Hey, as the old saying goes: your network is your net worth.  When were you initially conscious of your fashion sense?  Did your parents put you on to brands at an early age?

RYAN:  Yeah man, the saying is definitely true.  I have learned you're only as strong as your weakest link.  My parents didn't really put me on to brands, but my mom and her whole family gave me style for sure.  My aunt was really the one into European designers and really knew how to shop.  My aunt Vera is the flyest, [she] always had dope Chanel pieces, good Gucci *Laughs*.  The best part, though, was that she knew how to get things when they were on sale or at outlets, and the real come ups she would always find.  I learned that from her and my mom.

I really got into those things around my sophomore year when I could start saving for little sunglasses and small pieces, from places like Century 21 or the D&G store in Short Hills *Laughs*.  That was D&G, not to be confused with main line Dolce at that time.  I definitely was stretching for the sale D&G tees!!  I truly found my style in HS toward senior year when I probably first met you at BAPE.  It was before I was a regular customer.  I really started to mix street, everyday style with denim and found my way.  After I moved to New York, I started working at Barneys and I met one of my best friends and soulmates, Sheena.  She put me on to Rick Owens and that changed my life for real!  It was over *Laughs*.  From then on, there was never another designer that I could eat so effortlessly and feel so comfortable in.

I love mixing Rick classics with my own tees, VLONE, M65 jeans with Rick leather!  That's one of my favorite outfits.  Anything made by Hedi Slimane to me is collectible.  My Rick clothes are more wearable for everyday, but I like to archive any boots and piece of clothes from jackets to denim that Hedi has made—he was the first designer for me, before Rick even, back in his Dior days.  I couldn't afford anything and didn't know how to get the pieces at the time, but I would stare at his Dior boots in Saks [Fith Avenue] and dream of owning a pair.  He was the defining style for me and truly made wardrobes, uniforms, timeless pieces in the most incredible fits.

But yeah man, I have always been into fashion as a young kid, I was wearing Rage Against The Machine or Beastie Boys shirts.  Always in some band shirts—Nirvana for sure.  That was like first through eight grade forever.  I started dying my hair blue in the sixth grade and was wearing ball chain necklaces back then even, which is a huge trend today *Laughs*.   A lot of the things I was doing then I still do today.  So in terms of style, you could say I always had that, I was always, even at a young age, aware of that.  I started gaining knowledge of the fashion greats and just getting to know the world in general as I got older.  I think style is something you're born with.

FRENDY:  You're absolutely right!  A lot of your style choices back then are still prevalent today.  It just goes to show that you dressed according to your innate feelings, rather then following the herd.  Speaking of VLONE, I know that you're close with the ASAP Mob, especially ASAP Bari.  How did that friendship come about?

RYAN:  *Laughs*  Yeah, I have love for the entire mob and will always be grateful for them showing me love as well.  I am very proud of all of them and how far they have truly come.  You can really look at each individual member and see them doing things that really inspire today's culture, in terms of fashion, music and overall style.  They are true leaders and I am extremely grateful to have been around their energy.  I have Bari to thank for that, of course.  He's like a brother to me and I couldn't be more proud of VLONE and everything it has accomplished thus far.

I really met them all in 2012 at Venice Beach after Coachella on some universal planning shit *Laughs*.  Bari and I just clicked over some style and ideas that people didn't really embrace like us at that time, and the rest is history.  I live in Harlem and have a home today because of him, I'm grateful to say the least.  Shout out to Sheena as well, she gave me a home in the East Village when I didn't have my own place.  I have been blessed to have the best people come to me and go from friends to family.  I have a lot friends, but family are the ones I truly live for and love to death.  Shout out to Alex, Shaun and Ashley as well.

FRENDY:  Real friends make the world go 'round.  The universe works in wondrous ways for real—I know all about that *Laughs*.

RYAN:  Yeah, real friends and family indeed!

FRENDY:  You said that Bari and yourself instantly clicked due to having similar taste in style.  What was your first fashion talk with him?

RYAN:  Honestly, I couldn't tell you what that was exactly, but I could tell you our mutual love of Ksubi brought us together.  Another brand I learned about at Barneys.  Ksubi, in my eyes, was the best denim company era.  They had the most amazing skinny jeans that were the best fits and washes you could find.  No one was really making skinny jeans like Ksubi.  Not even close!

FRENDY:  Yeah, some of my boys from down under knew the guys behind the brand—they definitely had the denim game on lock!  I saw some BTS photos of you, Bari and Rocky at the VLONE Paris fashion show.  Were you helping them out with their presentation?

RYAN:  I was lucky enough to be the assistant stylist to Bari who was the director and head stylist.  That was a dream come true—fuck everybody, we put on a fashion show in Paris!  Men's Fashion Week!  The day prior was a Kim Jones LV show, Rick show, etc. and none of those drew excitement or fresh energy the way "Black History" did, that was the genius title of the show.  The name itself is self explanatory, it is powerful and is in fact now a monumental piece of history.  

That really meant alot for me.  I didn't do that show for Instagram, I didn't go to Paris so we could take pictures with people.  Everyone wants to see me post on Instagram and all that.  We went there to put on the best possible show we could and make history.  That's the difference between me and a lot of people in today's world.  Shout out to Du, my partner-in-crime that week for real. He is one of a kind.  Shout out to Brick and BStroy as well.  Du was on that trip with me.  He too could give a fuck about Instagram or what anyone is thinking.  We were there to do our job, and at the end of the day we did an amazing one!  People want to criticize, this and that, but none of us graduated Central Saint Martins, none of us worked for any major fashion houses or came from fashion families.  We're just kids with a dream that couldn't be told "no."  That's what we went to Paris to show the world.  I think the mission was accomplished, but of course there's much more work to be done *Smiles*.

FRENDY:  Shout out to you and the entire mob for pulling that off.  What were your duties as Bari's assistant stylist for the show?

RYAN:  Shout out to the mob always, but big ups to Bari for that!  His genius is still unfolding and I look forward to watching the story continue just as the world is watching Virgil for now.  My duties were a little bit of everything really, from just making sure Bari was good to making sure the clothes were organized, steamed, getting shot for our mood boards and everything.  I just did everything I could.  It was like, "ok, you see that needs to get pinned just do that," or "pass that to the atelier for finishing."  Perhaps just organizing looks into categories and playing with the clothes to find the best outcomes.  It was really about feeling the mood and making the world of VLONE come to life.  It was about putting our whole energy on the runway and showing that through incredible garments.  Few people have ever got to look at how well the garments actually are, but don't be surprised when I tell you some of the factories crafting your favorite Balenciaga in Italy, or say N(N) in Japan, all had a hand in manufacturing some of the VLONE pieces.

FRENDY:  Damn, that was dope of Bari to bring you along.  It's a true testament of how much he trusts you and your work ethic.

RYAN:  Exactly!  Not even just about the trust part, but the loyalty—that's real to me.  I was there before Paris and I'll be there after.  For life, regardless!  To find real people is so few and far between and that's why we must cherish those that cherish and love us as well.  It's important to be your friends fan and not just the people who are popping.  Support your homies the same way you would support Beyoncé and the support will come back tenfold from your family.  People are quick to support major celebs but they might not be quick to support their best friend who may be lesser known.  You see a lot of people just trying to come up in all the wrong ways, and that never interested me.  I am always in everything I've invested in mentally and emotionally for the long haul.

FRENDY:  Amen!  Most people won't even support their "homies."  It's truly a shame.  Are you currently working n the fashion industry?

RYAN:  It is a shame, but if your people don't support you, those aren't your people!  I am lucky enough to be working on things I enjoy and really love.  Recently, I was working on Prada campaigns with one of my best friends Ashley, [whom] I mentioned earlier.  Working with your best friends is highly underrated.  You grow up being told that you will have to work with people you don't like, which sometimes may be true, but if you do it right, that doesn't have to be the case always.  Anyway, Ashley is a producer and has had me on as her assistant to some of the biggest artists like Karl Temper, Pat McGrath, Guido Palau.  Iconic photographers like Patrick Demarchelier and Steven Meisel.  This past week, I felt so fortunate to work on a shoot with Fabien Baron and the widow of Steve Jobs, Laurene Powell.  That energy was incredible.  Real world visionaries and changers.  That's inspiring to me.  I couldn't be more grateful for the people she's brought me around and the world she has showed me.  I can't express my gratitude enough!

I have my passion project with my Goyard brother from Paris Pierre Tzenkoff, the mastermind himself.  We are bringing something to the world of cannabis that only we could.  Check it out at Devambez.com and soon in fine cannabis retailers throughout the U.S.  I am also working on my own ongoing concept project titled, "11:11."  I want to focus on wellness and expanding the knowledge of how important our well-being is.  Physically as well as mentally, and how we can harbor that well-being through meditation and self care.  Those are things that are really on my mind and what I'm trying to work on.

FRENDY:  A man of many hats, that's what's up!  What do you think abut the mélange of streetwear and luxury that's taking place in fashion right now?

RYAN:  That's a great question.  When I worked at Goyard, I had to wear a suit and I couldn't stand it.  They gave me a uniform that was made of polyester but I used to wear my own Dior suit because I didn't like the fabric of our uniforms.  To me, it was very poorly made and cheap fabrics couldn't empower me to promote expensive products.  If you want to feel a certain way, you will usually dress to that occasion.  I love the saying about how you have to dress the part to be it, or however that saying goes.  I find it very true.  If you want people to look at you a certain way it's easily attainable through the way you dress.  The same is said for our personal feelings.  We can dress they way we feel or the way we dress.  I think a lot of people are interested in living a life that involves luxury culture and finer goods, higher standard of living than previous generations.  A natural evolution if you will.  In that evolution, we have decided to be comfortable and to dress in our comforts.  We have taken casual garments and changed them into high end uniforms.

Customizing the idea of high end to match what makes us feel good empowers us personally.  So I feel like it's a good thing.  It's modern.  It's real.  There is something to be said for a beautiful bespoke suit from Savile Row, of course, but I don't really feel comfortable in a suit.  I want to wear fabrics that move and make sense for running around the city or going to the gym.  Just as much as those fabrics make sense in casual settings, I want them to transfer me into whatever I see fit, maybe that's the Mercer [hotel] for dinner, or the juice press in Equinox.  But whatever's the location, I think the one constant factor remains that we desire to dress nicely in both scenarios to feel comfortable and confident.  To me, the mix truly represents our way of living in the city, running around daily and maintaining our sense of style within that comfort.

FRENDY:  Equally great answer.  Thank goodness comfortability is in!  You've always been surfing your own wave when it comes to fashion.  Which brands are currently on your radar?

RYAN:  Thank God is right!  Vans checkerboard slip ons are my favorite shoes of all time.  I wear those every year.  My favorite is still Rick, honestly, and I pair his pants with tees I make generally or my V tees and anything from M65 gives me.  He is probably my biggest inspiration forever! Since I've moved to the city he has been inspiring me, I knew he would be special.  He was in Japanese Vogue at a young age and he has put me in Vogue for my very first time with M65!

My brands are definitely consistent, man.  I love Hermès, Rick Owens, I still wear my Saint Laurent, but nothing new, only from Hedi *Laughs*.  I really like classic pieces that will last forever, like anything from Dries [Van Noten] is incredible or Prada is always classic but fun.  I don't buy pieces constantly, but the things I will shell out on usually are pieces that I will wear for years to come.  I don't like to buy into trends that I won't keep in my closer forever.  I did buy the Triple S sneaker, but that was a moment in time *Laughs*.  I really think in 20 years I will show my child that sneaker like it's a sculpture.  Just because it is, in fact, a sculpture.  The Italian version of the shoe weighs more than many sculptures I've seen.  It truly is a workout shoe *Laughs*.

But besides that, I like hippie culture and vintage shops in San Francisco, stuff like Patagonia or Pendleton, North Face—things that are utility based and actually make sense.  clothes that do their job.  For instance,  a jacket that actually keeps you or your clothing underneath dry.  Weather appropriate garments are important and I appreciate designers that take those technicalities into consideration.  I like things that make sense, but still look good and are made well.

FRENDY:  Man, this conversation is so dope that I don't want it to end.  We'll definitely have to do a part 2.  But before I go, I have to know who would you want to work with in the industry (dead or alive)?  And why?

RYAN:  Man, this is a great conversation and good vibes with you always!  Positive energy.  You're an authentic person and I'm glad we were able to meet so long ago and collaborate, finally.  A first of many to come.  I can't wait to see all the things you have to bring to the table through your writing and exploring.  Never stop creating and exploring!

I am grateful to have worked around a lot of people and companies that are my top choices, but If I could choose someone dead or alive, it would have to be Andy Warhol.  I would love to exchange energy with him and have his knowledge of art coming to commerce.  Turning art into money.  He was good at turning art into money, but also good at turning objects into art.  I really find that concept very modern and mesmerizing even today.  I think that is groundbreaking to have that mentality during his years so I would love to experience that.

Balenciaga Poster Boy

The name Amadou Wane may not ring any bells; nevertheless, I’m pretty sure his face looks familiar to true fashion heads worldwide—especially Balenciaga lovers. 

The 26-year-old burgeoning model made his debut strut down the catwalk in grandiose manner as he closed the Demna Gvasalia-helmed brand’s Autumn/winter 2017 menswear show, sporting an oversized scarf inspired by Bernie Sanders’ presidential campaign logo.  Since then, Amadou has furthered his working relationship with the #1 ranked luxury line by appearing in various campaigns, and even graced the runway once more for its Spring/summer 2018 men’s collection.

Recently, my dear friend Elisabeth Hadida tagged the Senegalese model under one of my Instagram posts.  Since Elisabeth knew Amadou personally—after all, she is Balenciaga’s Europe senior buying manager—I decided to connect with him as well. I appreciated Wane’s levelheaded demeanor despite his speedy success in the modeling world so I decided to extend our dialogue on my #FrendyOriginals platform. This way, we’ll all be able to gain more insight into the life of the Balenciaga poster boy.

Check out our conversation below:

FRENDY: What’s going on Amadou? I appreciate you for taking the time to speak with me.  Is this your very first interview?

AMADOU: Thank you for the opportunity! Yes, this is my very first interview and I’m extremely grateful for it—I hope it will not be my last * Laughs *.

FRENDY: I’m sure it’s not going to be your last * Laughs *. How do you feel knowing that the luxury brand you’ve been consistently working with is #1 in the world?

AMADOU: It’s an honor to work with the cream of the crop in the fashion world.  At first, I did not realize how big the brand was. It’s crazy to see the mass hysteria that Balenciaga has caused.

FRENDY: Well, now you know! Were you always interested in modeling since your days back home in Dakar?

AMADOU: Honestly, I was a fashion addict, and knew all about the latest trends.  But I never thought of working in the business as a model.  Much love to my fellow model friend Lucas, Eva Goedel (the founder of my modeling agency Tomorrow Is Another Day), and everyone else on the team who propelled my modeling career.

FRENDY: At what age did you move from your home country to France? And Why?

AMADOU:   I left Senegal for France at the age of 22 to continue my studies. I spent two years in Metz before moving to Paris.

FRENDY: How was life growing up in Senegal?

AMADOU: Life over there is totally different from France * Laughs *. You know, Senegal is known as “The Land of Teranga,” meaning it is the country of hospitality, filled with a real sense of human connection.  But beyond the social aspect, the weather in Senegal is amazing!

FRENDY:  You left Senegal in order to continue your studies.  Which school did you attend there? What exactly were you studying?

AMADOU:  After receiving my Bachelors, I attended the Polytechnic School of Dakar, where I obtained a degree in Telecommunications.  Then, I got a degree in Telecommunications at The University of Lorraine. I now have a Masters in Engineering in System and Network Engineering from Institut-F2I in Paris.

FRENDY: Wow, that’s spectacular. You must have been hitting the books hard! What set of events occurred that led you to become a model?

AMADOU: I was scouted on the streets of Paris! Lucas, who is a model and scout from TIAD (Tomorrow Is Another Day) modeling agency, spotted me while I was shopping.  He informed me about the agency and at first I was not attentive. Not too long after our first encounter, he convinced me to do it.

FRENDY: Everything happens for a reason. How did Lucas convince you to finally join TIAD?  What did he tell you?

AMADOU: He explained to me the role of the agency and the big names that they’ve worked with.  Plus, he told me about the amount of money I would be earning * Laughs *.

FRENDY: * Laughs * I don’t blame you at all for rolling with them. It’s pretty incredible that your very first modeling gig was to close Balenciaga’s A/W 2017 runway show. Were you nervous?

AMADOU: To be honest, no—It’s not in my nature to be nervous. I was just extremely hot because I had a huge coat and the Bernie Sanders’ scarf on. The security guards had to open up a backdoor so I could breath before walking on the runway * Laughs *.

FRENDY: * Laughs *Yeah your outfit was pretty fire (pun intended). How did you prepare for your first walk?

AMADOU: The agency trained me to walk properly. Thank God for them! But also every model has a unique way of walking and that’s what makes the difference.  It’s the stylist choice to change the model’s walk or not depending on the mood.

FRENDY: I saw that you also walked for Vetements’ A/W 2017 fashion show.  Have you met Demna?

AMADOU: Yes, of course. It is Demna who validates our looks before walking.  The craziest thing about it all is that he is the nicest guy!   He takes the time to joke around and connect with us.

FRENDY: Elisabeth told me great things about him as well.  What other brands have you modeled for?

AMADOU: Elisabeth! I love her * Laughs *.  I also had the pleasure to work with Abasi Rosborough for LVMH prize, and I recently walked for Vivienne Westwood.

FRENDY:  You've already worked with some of the best luxury brands in your short modeling career.  Are you interested in doing anything else in the fashion field?

AMADOU: Compared to other models I have not done anything yet * Laughs *.   But I’m very thankful for the opportunities thus far.  In relation to the question, I would like to organize a high-level fashion week in Dakar. I’m doing my best to make this happen. There are tons of Senegalese models out there, so we might as well band together to do something amazing for our beloved country.

FRENDY: Is it safe to say that your dreams of becoming an engineer are out the window?

AMADOU: Nope.  My number one priority is my education, but that doesn’t mean I’ll stop modeling. I’m doing my best to do both. I won’t be able to model all of my life so it’s good to be skillful at other things.

Olivier Theyskens' Individual Path

Olivier Theyskens recently showcased his second runway collection in Paris since re-launching his eponymous label and it was truly a sight for sore eyes. Though the previous collection was stronger, there was something profoundly refreshing about seeing someone of enormous talent pursue his own design ends, without feeling the need to latch on to the latest trends kicking around. It lacked some of the sharp editing of his prior outing, with silhouettes that seemed a bit disjointed from one look to the next and was perhaps poorly sequenced, but it did little to ruin the pleasure of the whole exercise.

Theyskens is only 40 years old but has already enjoyed a meteoric career. He dropped out of design school in his native Belgium in 1997 to start a label that quickly garnered massive attention and the approval of many of fashion’s most powerful, namely Anna Wintour. The label operated for a few years before shuttering around the same time Theyskens began designing for the Parisian house Rochas.  There he further cemented his aesthetic codes of strict leather and wispy feathers that bordered on the sculptural.

Olivier is perhaps best remembered for his years at Nina Ricci, which he revived through acclaimed shows and partnering with Reese Witherspoon for many red carpet appearances. A short tenure with Theory in New York followed before he disappeared only to eventually self-finance his return.

A great designer has trademarks that go beyond the surface and Theyskens has them in abundance. Olivier's sense of fit is uniquely his with a softly draped bust and slim, elongated waist that never looks tight or restrictive, as exemplified by superb high-neck jackets in inky hues and flowy satin dresses. He also has a unique way of combining hard and soft elements, like the black patent python jacket over a bouncy white silk skirt in last season’s show. There is always a dark sense of romance with Victorian touches that read as mysterious and sensual in a manner that never feels overly reverential.

I don’t advocate for every design student to launch her own label straight out of school, but it is wonderful to witness a revival that isn’t trying to conform to the heritage of a house whose founder is long dead. Was it Theyskens’ best work ever? Perhaps not, but it was exemplary nonetheless and remained above the fray for its ability to look within.

Written by Martin Lerma

Pearl N' Rose

Mélanie Myriam is a self-proclaimed “business womum.” Born and raised in Morocco’s most populous city, the headstrong 30-year-old is now living abundantly in New York as an entrepreneur, while being a wife and mother of three wonderful children under the age of four.

Mélanie’s unwavering drive and determination has led her on an incredible voyage. It all started in the northern African coast of Casablanca, where the then 16-year-old Myriam felt that it was time to escape from her home base so she could attend school in Paris. “My native language is French and I wanted to study in a more developed country in order to get a good education,” she states.

After two prosperous years of high school in Paris, Mélanie was accepted into the prestigious Applied Mathematics and Computer Sciences program at Dauphine University.  She studied applied mathematics for five years and eventually received her master's degree in Financial and Statistical Engineering.  During the last year of college, Myriam fell in love with her husband who received the same degree.  Following graduation, the mathematically inclined lovebirds left their nest and headed to the U.S, where they are currently living out their long-desired American dream.

I recently sat down with the thriving luxury minaudière designer to further discuss her life back home in Morocco, the inspiration behind her huge career change and find out how she juggles work and family.  Check out our dialogue below:

FRENDY:  As a child growing up in Haiti, I frequently heard stories of how amazing Morocco was from family members who travelled there. Unfortunately, I never got a chance to go. Can you provide a glimpse of its beauty since you actually lived there?

MELANIE:  Casablanca is the economic capital of Morocco. The streets are always crowded and loud. From the bazaar to the beach coast, the diversity of people is astonishing. Modern and traditional Muslims, Christians, Jews, Asians, Central Africans and tourists--you can discover and meet much more cultures and people than you would expect to. Casablanca is a developing city where modernity and traditions meet at every corner. You can buy handmade artisanal items in the souk or shop luxurious products at the Morocco mall - largest mall of Africa, whose fountains are way more captivating than the ones in Vegas. You can play in neat and selective golf/tennis /basketball courts or enjoy good surf and even horse rides in the public Atlantic sea beaches. The ideal weather makes life easier and more agreeable.

No one could resist the delicious and worldly renowned food--from couscous to tajines made of 100% organic veggies and fruits, like locally raised lemons, oranges, olives or even Argan oil (which are exported and used worldwide). For a fun night out, hookah bars, clubs or restaurants never get empty. For a more spiritual moment, the largest mosque of Africa and 2nd largest mosque of the world, the "Hassan II Mosque," is open to everyone. People are tolerant, welcoming, warm and helpful in Casablanca, although the traffic could try their nerves.

The history of the country is rich and full of surprises. It starts with the original Berbers -nomads that mostly lived in the mountains- to the Arab invasion that brought Islam and the Arab culture to Morocco, to then the Judeo Spanish culture brought by Jews escaping Spain and finding refuge in Morocco, to finally the late French influence debuting with the French protectorate in the 1920s. Please take a second to imagine the resulting multicultural and diverse country that Morocco is. Imagine that wonderful Mediterranean and oriental style - in architecture, fashion and art.  I wouldn't have wished to be born and raised anywhere else.

FRENDY:  Jheez! It feels like I know everything about Casablanca now. I’m definitely going to visit real soon. How difficult was it for you to leave such majestic scenery at the age of 16?

MELANIE:  At that time, I was so ambitious, I felt “young, wild and free.” And I already loved traveling and discovering new places, people and cultures; it was exciting, not scary. Banal events would turn into fun adventures. For example, I remember my first time taking the subway- so cool, but it didn’t last long! *Laughs*

I left a very comfortable routine around my family in Casablanca for sure, but this move was much needed for my soul. Paris is magical! I am very grateful to have had the opportunity to live in such amazing city.  The experience enabled my growth in so many ways.

FRENDY:  Which high school did you attend in Paris? And was it difficult to get accustomed to the school system there?

MELANIE: I studied in Morocco at the Alliance group, and then transferred to the one in France quite easily. It was the same curriculum in both countries, so I was able to continue the program normally. I was a very good student. The transition happened smoothly and successfully.

FRENDY:  You have an immense love for math and finance, when did it begin?

MELANIE:  My interests began when I was 10 years old, playing all sorts of board games with my older brother--my favorites being Cluedo and BattleShip. The plot twists, schemes to bluff the adversary, and tactics to win enticed me. I was good at it and I enjoyed it. It reinforced my competitiveness and desire to tackle everything in my way. Mathematics is abstract, it relates to numbers, quantities and space. You must learn the rules, theorems and definitions, to play the game. Finance is strategic, you have to be able to predict the next move of your adversary, anticipate the next trend and be convincing. And so, I started acquiring most of my tricks as a young sister playing those games of logic.

FRENDY:  When you moved to New York, did you abruptly acquire a job in your field of study?

MELANIE:  I applied to a prestigious master’s program in Mathematics of Finance at Columbia University back when I lived in Paris. I was selected along with 30 other students from a pool of 800+ applicants. Opening the acceptance letter was one of the most intense moments of my life. I packed my luggage with my husband in less than a month and flew to realize my dream.

As soon as the school year started, I received job offers from renowned banks and financial institutions. The HRs placed me on a pedestal; I could feel I was already doing something unique and recognized. I accepted a full time job at Exane-BNP Paribas, and managed to take all my classes from 6pm and on at night. I juggled between work and school five days a week, and spent my weekends doing homework or touring in NYC. Overall, everything happened really quickly but I lived each moment intensely. It would be safe to say that it was an abrupt transition and goal reaching time.

FRENDY:  What compelled you to eventually quit your stable 9 to 5?

MELANIE:  I found out that I was pregnant for the first time on my graduation day from Columbia. I decided to dedicate myself entirely to this happy event, in order to live the motherhood experience to the fullest. I neither wanted to miss a bit of it, nor be constantly stressed out at work, thinking about my baby at home. Although I loved my job, Pearl, my first baby girl, did not make me miss any of it. Every day was incredible, it gave me a sense of purpose and constant joy in my life. I had my first son Eli-Raphael and my second daughter Rose within the next two years. I rapidly became a full-time mother of 3 under 3 and felt showered with blessings. The journey of motherhood has been incredible. I will never graduate from this lifetime learning experience.

FRENDY:  Incredible! There’s nothing more precious than a mother’s love.  Moving forward to the business side of things, why did you start making minaudières and accessories instead of actual clothes?

MELANIE: In August 2016, I started designing my first clutch, simply driven by the desire to get my unique and own minaudière to match my outfit for my cousin’s wedding. As I began to look for a special motif, colors and an overall shape, I felt that my creativity was limitless. Ideas were bursting in my mind; I drew many schemes and patterns.

As my kids entered pre-school at that period, I had more free time to go back to work. And this time, I wanted to express my second passion, my love for designing and fashion. I developed this passion very early during my childhood, when I played running “fashion shows” with my friends as early as 4 years old and later, when I actually walked real kids runways at 10 years old. So, I decided to launch my brand and become a clutch designer. My husband was very supportive and pushed me to follow my heart, and do what I aspired to. He encouraged me to take that challenge and become an entrepreneur.

I believe I made a very good decision taking this path, as I am both creative and pragmatic. I need some hours of “rational math” or simply rationality during my day, but I also need my moments of evasion. I find inspiration by walking in the streets, looking at what surrounds me such as the urban life and different cultures. New York City was the perfect place to amplify the artistic side of me. Therefore, designing clutches represent to me much more than it seems to be. It is the realization of my inner self through matter. I make rectangular shapes, very straight very geometrical, and then add to them some “magic powder”, product of my artistic side - whether it is a particular pattern or a word that projects me to a specific context. And VOILA! I combined my love for fashion designing and mathematics.

FRENDY:  You say that your brand is an “Invitation to your Voyage," citing Charles Baudelaire, from Morocco to NY, via Paris and London. How do we learn about your story through your creations?

MELANIE:  Indeed, the names of the collections- Arabesque, Courtesy, Romance and Modernism- refer to my multi-stops journey. The “Arabesque” collection is an allusion to my Moroccan origins, both as an Andalusian (Spanish culture under Arab influence) from my mother, and as a Berber (Moroccan pre-Arab culture) from my father. The “Courtesy” collection is for the endless Londonian tea parties, which I attended for 3 months as I participated in an internship program with the Merrill Lynch bank, to warm up myself from the cold atmosphere. The “Romance” collection is inspired by the ten years I spent in Paris, its grandiose architecture, timeless fashion and gourmet food. Finally, the “Modernism” collection is for New York, the city I belong to, the city where I accomplish my dreams and where nothing seems impossible. 

FRENDY: It’s astounding how you’re handling full time mommy duties and entrepreneurship.  What’s your everyday schedule like?

MELANIE: I wake up everyday at 6am by the cheerful screams of my kids, re-energized from their night and eagerness to conquer the day. Then follows breakfast, dressing and school dropping. It’s now 10am. I have my first coffee break of the day at Starbucks, and immediately start dealing with the manufacturers and customers. Photoshoot scheduling, customer’s feedbacks to take into consideration, new ideas and inspirations to mark down, fixing the website, and more.

I make a quick stop at Whole Foods marketplace before going back home. It’s now time to organize the house and the dinner, to welcome the kids who are coming back from school. Mommy is busy from 3pm until the kid’s bedtime: fun at the park, playdate in the building’s playroom, shower, dinner and story time.

After an exhaustive day, I finally enjoy a peaceful one-on-one dinner with my husband before folding back my sleeves one more time and switching on my computer. From updating my social media and designing personalized orders, to preparing the next collection. I fill a milk bottle once in while.

FRENDY:  Do you visit your hometown often?

MELANIE:  Yes, at least once a year to refill my batteries and reconnect with my roots. It is also very important for me to go back home to enjoy some leisure time with my parents.

FRENDY:  I truly commend you for following your passion.  Do you have any words of encouragement for those who are reluctant to fully focus on accomplishing their lifelong goals?

MELANIE:  The key is to believe in your project. Be prepared to face some obstacles, to start over many times and to make mistakes. But never forget your primary motivations and your final goal.  Work hard and don’t lose hope or patience. People need your ideas out there.

Elisabeth Hadida

The Internet has a wonderful way of connecting souls beyond the physical plane. I personally became E-Friends with a slew of people that I’m patiently waiting to encounter in real life. One of those distant yet remarkable individuals is the glamorous Elisabeth Hadida.

The Parisian Fashionista was introduced to me through Instagram.  At the time, my photographer Erick Hercules and I initially embarked on our levitation spree, and she just so happened to catch a glimpse of the ethereal shots. Fascinated by them, Elisabeth followed me on the app.  I abruptly returned the favor after viewing her lavish feed, filled with amazing landscapes of Paris and exclusive fashion content.  More than just obtaining a keen vision, I later discovered how much of a great person Elisabeth actually was after our conversations.  We connected so well she bought my FRNDY LMRN™ Logo Tee without me having to persuade her one bit!

Having such an amazing personality and even richer spirit, Elisabeth left me no choice but to share her story with you all.  Allow me to introduce, the original "Balenciaga Mama."

FRENDY: You have an interesting last name. What exactly is your background?

ELISABETH: My family is from North Africa.  My parents migrated to France with absolutely nothing.  They met each other thanks to a mutual friend and have been together ever since! It was the best image of love I could witness as a child.  Since both of them built their careers from scratch in Paris, they taught me the value of hard work, tolerance and sharing.  I will always be thankful for that.

FRENDY: What was it like to grow up in the city of love?

ELISABETH: I feel blessed to be born in Paris! It’s truly a magical city, steeped in history. I grew up with an array of people from various countries and origins.  As a child, I was lucky to know different cultures without the need to leave my country. I think it's a gift that every new generation born in France should acknowledge everyday!

FRENDY: Your positive energy is always bursting through my phone screen whenever we converse.  What values were instilled in you as a young girl that allowed such magnificent aura?

ELISABETH: Well, Thank You *Blushes*. It was friendship-at-first-sight with you!  To be honest, it’s really difficult to talk about myself in such a way without being seen as pretentious.  I rather learn about others than rambling about myself, but thank you for the kind words Frendy!

FRENDY: Your love of fashion runs deep. When did it begin?

ELISABETH: I was seven years old when my dad began bringing me to his men’s clothing store. The shop was absolutely incredible to me!  I spent my time playing dress up with the numerous amounts of threads and accessories available. I loved to wear men’s pieces even when I was young, which now explains my obsession with androgynous looks rather than feminine ones.

My father taught me everything about fashion.  I learned how to trade and even recognize a man’s size as soon as a client entered the door (it was very helpful).  My father was and still is the Master of Fashion in my eyes *laughs*.

FRENDY: Who are your style inspirations?

ELISABETH: I really like to mix different kinds of brands -- from luxury to mass market, and from women’s dress code to men’s style.  I do not have any specific inspirations; my main goal is to wear something that makes me feel comfortable, but always different from an actual fashion trend.

My weakness is vintage clothes. They are very dangerous for my bank account!  When pieces have a past, the attraction is stronger for me.

FRENDY: It would be a dream come true for most people I know to work for Balenciaga.  How is it like working in the headquarters of the luxury fashion house?

ELISABETH: Yes indeed! I know how blessed I am to wake up every day and go to work for this brand.  The best quote that can sum up the way I see my work life is, “choose a job that you love, and you will never have to work a day in your life.” Balenciaga was the brand I chose amongst all the others because of its history and uniqueness.  The product, either RTW or accessories, stands out for it's avant-garde qualities and beauty.

The fashion house is like a little family.  You learn to grow, sometimes fall but will always have someone or something to help innovate and find a solution.  That's why I've remained there for seven years now!

FRENDY: When did you start working there?

ELISABETH: Well, I started in 2010. My bosses granted me a great opportunity to make such a huge step in my career. I will always be thankful because they gave me a shot as I was coming from a mass-market industry. It was a daring bet *Laughs*. I have the chance to grow up by their side and they teach me alot everyday.

FRENDY: What is your role in the company?

ELISABETH: I am the Europe Senior Buying Manager.  I select all the products that will be offered in stores in each country (France, UK, Italy, Spain and Germany) for men, women, accessories and RTW. 

It’s also a great opportunity to work in retail because it allows me to be connected with many departments, such as the press office, studio, merchandising and production. Basically we never get bored!

FRENDY: Would you ever branch out and create your own line?

ELISABETH: In fact, when I was pregnant I found it very difficult to wear something cool and I thought, “wow! I can really create a line of stylish maternity clothes”. There is so much to do in this industry, but I know my limits and unfortunately I do not have an entrepreneurial spirit.  I don’t have the shoulders to start from scratch, especially in this new competitive fashion world.

FRENDY: Apart from the world of Fashion, you are happily married and have a wonderful bundle of joy.  Is it difficult to be a family woman while working at such a fast-paced industry?

ELISABETH: Well…yeah! Nobody knows how hard it is to have a baby until they actually have one of their own * laughs *. I really think it’s an everyday struggle for businesswomen.  However, my mum was the best example of having an impressive career with two children.  She is the one who taught me the most about finding a balance between family and the professional life.  She was always there as a mother but also as a working girl!

FRENDY: I see that you love traveling whenever you have a break from work.  What’s the best place you’ve visited around the world?

ELISABETH: I am very lucky to have married a globetrotter!  The best place I’ve visited is Japan.  We did a big trip around many cities for our honeymoon--from Tokyo to Okinawa, through Kyoto, Hiroshima…

It was so amazing to learn about the Japanese culture.  They are so respectful and kind.  I was impressed by their landscapes and way of life.  I’ll definitely go back.

FRENDY: What advice would you give those who are interested in entering the fashion business?

ELISABETH: The fashion business has changed a lot since I entered it 10 years ago.  I chose to go to business school and obtain an English Business diploma in order to build a strong profile.  I really think it’s important to have this kind of basis to understand the complexity of the fashion industry.

But above all, passion is truly the key to success.

FRENDY: Thank you so much for your time Elisabeth. I hope my readers caught a glimpse of your wonderfulness. Any last words?

ELISABETH: Yes, thank YOU Frendy for giving me the opportunity to talk about my experience and I hope to have lived up to the expectations of your many readers.

I prefer to let “Frendy Speak ” now * laughs *.

Photos by: Jonathan Hadida & Nicolas Chauveau