The broski Yussuf Kassim Manzi and I have assembled once more to embark on an epic collaboration, this time utilizing my FRNDY LMRN logo T-Shirt. As you all know, March is my last month at Nigo's former brainchild BAPE NYC after almost a decade so this project means ample because of it's significance. To give more an in depth look on our joint venture, here are Yussuf's very own words:
"The theme and concept behind this shoot was to trigger a sense of nostalgia that birthed the renaissance man that we all admire, Pharrell Williams. the vibes came from a place of inspiration of the early work that introduced the band N.E.R.D, with photos that were taken by famed photographer Terry Richardson. The feeling behind the imagery was raw and unforgivable about being who you are. I mean Pharrell is a guy who created a sound of a generation while wearing what most rappers at the time called 'weird and questionable'.
So for this we did a tribute of originality. Being that FRNDY LMRN and myself stand as a brand for culture and true organic passion with no hype attached, we decided to present the following photos that depict what we stand behind the most; discovering your inner N.E.R.D."
Photographer: Ray Polanco