Burberry's New Logo

I still remember the day seeing Ja Rule rocking the Burberry top with the matching bucket hat in the music video for his iconic single "Always On Time," featuring Ashanti.  It was the very first time I've been exposed to the brand, and I must admit, I wanted to get my hands on a piece, badly.  Who knew plaid could be so cool?  17 years has passed since the British luxury house's legendary cameo, and with time comes major change.  Recently, Burberry has ditched the classic checked pattern for a new logo and monogram ahead of its collection showing next month during London Fashion Week.

The historic maneuver was spearheaded by none other than Burberry's newly appointed Creative Director Riccardo Tisci.  Co-designed by Peter Saville--who is also responsible for conjuring up Calvin Klein's revamped emblem--the logo features the words "Burberry" with "London England" written underneath in an all caps, bold sans-serif text.  The British heritage brand's latest monogram, named after founder Thomas Burberry, is an interwoven 'TB' pattern in a red, honey-beige and white colorway.

What do you think of the brand's new look?  Do you want that old thing (logo) back? *JAY-Z voice*