Genius. Legend. Master. Even the most extreme superlatives are all but inadequate to describe Azzedine Alaïa. He has toiled away for decades in his Parisian atelier creating clothes that women absolutely adore. Alaïa receives criminally little press, but that is of no consequence--just check with the sales associates at any of the world’s greatest luxury retailers to see if they have trouble unloading his seasonal inventory. When it comes to the Tunisian-born couturier, $4,000 day dresses fly off the racks in a flash. The numbers simply do not lie.
So what is it about Azzadine that makes his clothes turn into collector’s items the moment they are available for purchase? Why are his prices so high yet act as no impediment to the health of his business? Why is he so universally adored and admired by both clients and professionals in the fashion world? To answer those questions an insider’s eye is needed. Luckily, internationally revered stylist Joe McKenna has put together a 25-minute black-and-white film that blends new interviews of Alaïa’s respected colleagues with beautifully grainy archival footage to give some insight into his rarefied world.
“There are very few people who have this capacity for innovation and this is something I truly admire in his work,” said Louis Vuitton women’s artistic director Nicolas Ghesquière. “In painting, in music, in art in general, you reach that point where you become a master. Azzedine is a master so it’s timeless and it’s the most fashionable clothes at the same time. It is something that every woman wants to wear and seems so exclusive at the same time,” he further states.