On February 11th, 2017 I was fortunate enough to attend the homie Luka Sabbat and Photographer Noah Dillon’s inaugural Hot Mess art installation at Milk Studios. Premiering in the midst of New York Fashion week, the duo’s exhibit displayed aesthetically pleasing pics capturing their feral adventures. In less than two years, the creative compadres are back at it again with a larger than life art flex that’ll shut down any hater’s misconceptions.
Ahead of the Hot Mess boys merch release, Sabbat and Dillon have curated bootleg campaigns, titled ‘Free Advertising’, on billboards nationwide—their first stop: New York City. “We shot fake campaigns for select brands and have placed them on billboards in different states throughout America. Everything shot and creative directed by HotMess corp,” Luka explains on Instagram. “Will be posting more soon with updates on the rest of the billboards. Merch will be dropping online for the first time soon.” The brands on the fictitious Hot Mess campaigns include Snickers chocolate bar, The North face, and even Balenciaga. (Not your average mom and pop labels as you can see.)
The fellas are generating major hype for their first ever merch pieces. Will you cop?