If you're looking for love and have exceptional taste in fashion, then Helmut Lang has the perfect offering, handpicked for your liking. Founded by Austrian Designer Helmut Lang, the eponymous label has recently launched its alluring Pre-Fall 2018 collection, featuring 12 real life singles who are all ready to stylishly mingle.
Ranging from Bartender to Nurse Practitioner, the amateur models cannot be seen wearing any of the brand's latest offerings (well, technically only from the shoulders up) as their headshots are stylized to mock late '80s and early '90s dating shows. Hey, at least we all have a chance to get to know who they are (haha). Shout out to the homie Cherie Camacho for her feature (never knew she was into True Crime podcasts, interesting). Check out some of the other "contestants" below:
"I've always been super obsessed with the unique verbiage that goes with personal ads," says Ava Nirui, Lang's digital editor, to Vogue. "I recently had a realization that I'm constantly matchmaking friends and thought it would be fun to invite these friends (and friends of friends) to be a part of the Helmut Lang community, while potentially helping them find love in their lives."
Don't get too caught up in romance because Helmut Lang's new threads are absolutely fire. One of my favorite pieces is their Panel Neck Bomber, as worn by John above.
Shop the new collection here. Oh, and email LOVE@HELMUTLANG.com with the name of your desired boo to potentially link up with them (peep @helmutlang on Instagram for the full range of ads). Good luck!