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  • A$AP Mob For Calvin Klein

    A$AP Rocky and his A$AP Mob members has been tapped by Calvin Klein to star in their new #MyCalvins campaign.

    Harlem’s flashiest crew is the latest addition to the American brand’s family-focused campaign, which also featured Solange and her musically-inclined "relatives”: Blood Orange’s Dev Hines, sultry R&B act Kelela, Kindness’ Adam Bainbridge, and Caroline Polachek (formerly of Chairlift).

    Check out the hilarious clip of the fellas during their CK model debut as a collective below:

  • This Is Gosha

    I was initially exposed to Gosha Rubchinskiy’s eponymous label through A$AP Rocky, who sported the brand’s flag print hooded sweatshirt and striped sweatpants during his exhilarating mash-up performance with rap-rock group 21 Pilots, at the 2015 VMAs. 

    At first glance, I thought the self-proclaimed PMF was attempting to bring back the nostalgia of Tommy Hilfiger clothing, but in actuality the graphic on the hoodie’s chest was a flip of the American apparel company’s iconic logo, which featured a conjoined Russian and Chinese flag with Cyrillic script on its borders.  Intrigued by the Hilfiger-inspired top, I dove into the mysterious world of Gosha and was instantly captivated by his brand’s deep Russian roots.

    Rubchinskiy, an equally talented Photographer and Filmmaker, was born and raised in Moscow.  As a child growing up during the ending stages of the USSR, he had big dreams of becoming a creative in the music and fashion realm.  “After school, all my classmates went to Stroganov College to study classical art or graphic design, but I wasn’t interested in it. I was into this world of fashion and clubs, but there was no university for that,” says Gosha to contemporary culture magazine 032c. “ It took ages to decide what to do, and finally I enrolled in college to become a hairdresser and a makeup artist, because I thought it was at least somehow connected with fashion.”

    After graduating from the Moscow College of Technology and Design, Gosha worked as a Stylist and Costume Designer for films and mingled with the Fashion elite in Russia.  Underwhelmed by the lack of diversity and energy of his city’s fashion industry, Gosha took a liking to the vibrancy of the youth- Skateboarders, in particular. "About ten years ago, skateboarding emerged as one of the main subcultures for Russia's youth and I've looked to it ever since,” he admits to I-D Magazine.  "I was drawn to this new energy. I started hanging with this group, spent all my time with them; we skated, we partied, took trips to other cities. It was a special time, one in which I took many photos and shot a number of videos. I needed to do something to capture the energy. I needed to share it.” Not only did Gosha document his newfound admiration, it compelled him to start a clothing brand, which represented the unique style of post-soviet youth culture. 

    During the summer of 2008, Gosha began making clothes that mixed Russian elements with the Western skate and punk aesthetics. Rubchinskiy’s first collection was completely DIY, consisting of inexpensive T-shirts, fruit of the loom sweatshirts and denim jackets.  With the backing of his friend and former owner of the Solyanka nightclub in Moscow, Gosha was able to rent a sports stadium for his first local show.  Although the spectacle was a success (600 people were in attendance), there was no concrete fashion infrastructure behind it.

    In 2009, the Russian menswear designer received his first big break as he was selected by former Russian Vogue fashion editor Anna Dyulgerova, to be a part of her alternate fashion week show called Cycles and Seasons.  The presentation, held at a sports hall converted from a church, exposed Rubchinskiy to international media publications.  In 2010, Gosha was invited to London Fashion Week, where he displayed a 12-piece collection with his very own funds.  Flustered by the lack of a team and money, Rubchinskiy decided to give the Fashion world a break. In an interview with Business of Fashion, he states: “It’s very difficult to start a fashion label in Moscow. Good fabrics are expensive and customs rules are very strict.  I started thinking that fashion for me was over.”

    Luckily for Gosha, Dyulgerova introduced him to Adrian Joffe, president of Comme des Garçon and the mastermind behind Dover Street Market, who was delighted to sell his collection at DSM. Adrian always loved Russia and was moved by the pulsating post soviet movement, so Gosha was the perfect designer to display in his shop.  Unfortunately, after the special capsule for DSM was made Rubchinskiy faced yet another financial disaster. All of Gosha’s items sold out but all of his profit went to production, logistics and of course customs.  Remarkably, after Gosha broke the news that he wasn’t able to complete another collection for the shop, Adrian offered to produce and market Gosha’s clothes through CDG.  Furthermore, Rubchinskiy was given the creative freedom to design whatever he pleased. The Gosha x Comme des Garçons partnership officially began in 2012.

    With the aid of CDG, Gosha debuted his brand’s Spring/Summer 2015 collection during Paris Fashion Week 2014. Since then, Rubchinskiy has truly transformed into a cult favorite! His label can now be found in more than 116 stores around the world.  Not to mention, Gosha has collaborated with a plethora of top tier brands such as Supreme, Reebok and Vans. On November 2016, Rubchinskiy unleashed his very first fragrance inspired by the Skate culture titled, “The Perfect Summer Weekend.”

    The multi-talented designer will be presenting his Fall/Winter 2017 Collection for the first time in two and a half years in Russia-his home country.  The outing will take place in Kaliningrad, which sits between Poland and Lithuania along the Baltic Coast.  No other information has been revealed about the much-anticipated showcase, but we do know that it will all go down in January.

  • A$AP Ferg x Woo Hah! Festival

    Man, it's pretty amazing to see cats I knew during my BAPE days flourish to insurmountable heights.

    Recently, A$AP Ferg performed at the 2016 WOO HAH! festival in the Netherlands, and brung out a few of his fellow Rap all star buddies to perform alongside him.

    Check out all the hysteria that took place below:

  • Ice Cube's Kidz Bop Hip Hop

    It's really hard to determine who has the best sketches between the Jimmys of national late-night TV, but I must confess that Kimmel's recent bit might of placed him one up over Fallon.

    Last night, the bearded comedian teamed up with Ice Cube to present the Hip Hop version of Kidz' Bop.  Since the lyrics were sanitized for the youngins, the songs ended up being hilarious!  

    The revamped jams included A$AP Rocky's "Fuckin' Problems", Big Sean's "I Don't Fuck Witchu", Ty Dolla Sign's "Paranoid ", Lil' Jon's "Get Low ", and of course Cube's favorite "Today Was A Good Day ".

    Check out the innocence below:

  • Smoke DZA & Rocky Are Strapped

    Smoke DZA may not look like your typical political buff, but he most definitely is aware of the atrocities that will ensue if Donald Trump wins the presidential race.

    As a result, The cannabis lovin' lyricist unleashed his latest sonic complilation, rightfully titled George Kush Da Button: Don’t Pass Trump the Blunt (epic right?).  The highly awaited (see what I did there?) mixtape includes features from Wiz Khalifa, Joey Bada$$, Action Bronson and frequent collaborator A$AP Rocky.

    Rock out to the two Harlem spitters latest banger "Nine" below:

  • Yamborghini High (Official Video)

    In this week's installment of Wavy Wednesday, The A$AP Mob finally unveiled the official music video for their A$AP Yams commemorative banger, "Yamborghini High" featuring Juicy J.

    Thought the song was trippy? Well it's visual counterpart will make you feel like you're on a trip that'll seemingly never end.  It features the whole A$AP crew cozy'd up in their own apparel and bathrobes (of course) driving around in Lambos.

    Check it out below:

  • Rocky's Thirst For Charlize

    A$AP Rocky is Hip Hop's new golden cover boy.

    The latest publication that he's topped (pause) is men's culture magazine titled Johnson.  It's second issue featuring the ice grilled spitter releases this summer, but Editor In Chief Rob Meyers exclusively provided HighSnobiety with a comedic clip that displays Rocky freely talking about everything from his celebrity crush to favorite movies.

    Check it out below:

  • A$AP x Golfwang

    Yesterday was quite eventful for A$AP Rocky.

    Not only unleashing a fire new freestyle for A$AP Mob's Wavy Wednesday series, the Harlem spitter was announced as the host for MTV 's upcoming Woodie Awards.  

    Today, Rocky continues his dominance in the form of an appearance on Tyler, The Creator's own surprising freestyle utilizing Kanye West's "Freestyle 4 " beat. It's been a hot minute since the Golfwang frontman blessed our ears with some new bars, so this semi-braggadocious banger was much needed. 

    Check out the video for "What The Fuck Right Now" below:

  • Coachella of The East

    For those on the East coast who never experienced Coachella, here comes the next best thing!

    The company who created the famed Indio, California music festival has conjured up a brand new sonic fest coined Panorama, that will be held from July 22 through the 24th at Randall's Island.  There are a slew of huge musical events that take place in New York but the fact that this one is delegated by Coachella's cream of the crop execs makes it a bit more enticing.

    Awesome acts are scheduled to perform at Panorama including FKA Twigs, Blood Orange, A$AP Rocky and even King Kunta himself Kendrick Lamar who's serving as one of the festival's three headliners.

    Tickets go on sale March 4th at noon.

  • Yamborghini High

    Today marks the one year anniversary of the Puerto Rican R. Kelly's death.  It's only suitable that his A$AP brothers commemorate his spirit in epic fashion.

    It's all going down tonight at NYC's Terminal 5, where the infamous Harlem collective will host the first annual Yams Day concert, featuring the Pretty Flacko himself, A$AP Mob crew, Pro Era, Flatbush Zombies, Joey Fatts, Lil' Uzi, A$ton Matthews, French Montana and more.

    For those who were unable to purchase tickets in time to attend the wavy shindig, turn up in the comfort of your own room by listening to Yams' sonic tribute "Yamborghini High" below:

  • MPA

    King Push kicks off 2016 by releasing the video for my favorite song from his recently released dope album (got the drug reference though?) Darkest Before Dawn.

    "M.P.A", co-produced by Kanye West, feature The Dream and Pusha's fellow infamous, box braided spitter A$AP Rocky.  The Shomi Patwary directed visual includes old school whips, confetti, and an array of hot mamis.  Even though Yeezy doesn't make an appearance, the clip remains true to the tune's concept of the three vices that sway us all in the world.  Patwary told MTV News,“This video breaks the fourth wall so it’s a music video that’s showing you the filming of a music video and Pusha makes it effortless. He’s talking from experience about girls he’s seen in the industry evolve, about him as an artist evolving. It’s just a general commentary on the things he’s seen.”

    Check it out below:

  • Yams Day

    The A$AP gang is kicking off 2016 in heavenly fashion by conducting a concert in memory of their late mob leader A$AP Yams.

    The celebration, going down at NYC's Terminal 5 on January 18th, will feature The PMF himself A$AP Rocky, A$AP MobJoey Bada$$, Lil' Uzi Vert and an array of special guests. Unfortunately, the concert is already sold out but I'm sure many die hard fans will somehow sneak their way up in the venue!

  • Yamborghini High

    The late A$AP Yams was the mastermind behind one of Rap's influential groups, the A$AP Mob.  It's only right that clan leader A$AP Rocky curated a track dedicated his legendary confidant.

    During a performance at Hong Kong's Clockenflap Festival, the self proclaimed PMF treated fans to a brand spanking unreleased single titled "Yamborghini High".  The tune's laid back & trippy aesthetics perfectly compliments Yams' unforgettable persona.

    Check it out below:

  • Rocky Talks With Pharrell On Othertone

    During Pharrell Williams' Beats 1 Radio podcast OTHERtone, a box-braided up A$AP Rocky stopped by to discuss the importance of originality in the music business and life overall.

    It's always inspiring to witness the growth of an artist.  Rocky definitely has become a worldwide sensation not only because of his musical talents, but also due to the unwavering confidence that he posseses to remain true throughout his ascension.

    Check out the clip from the show below:

  • Rocky Is Good For Selena

    You know what they say, second times the charm! Actually, it's the third but in the case of Selena Gomez's latest music video for "Good For You" it applies perfectly.  You see, the former Disney Channel star unleashed an initial video for the sultry single back in June without the Harlem PMF.  I really don't know why that occured but Selena and her crew (or who ever had the power) came to their senses and rightfully featured the A$AP super star in the revamped clip.

    The original music video garnered a whopping 78 Million views but I'm glad another one (DJ Khaled Voice) was made to highlight the quality verse from Rocky. 

    Indulge below:

  • Jukebox Joints

    Harlem's self proclaimed PMF has just unleashed the visual for his soul sampled track "Jukebox Joints" produced by Kanye West.  Although Yeezus didnt make an appearance, casting director Arelie Gutierrez and co. did a great job in featuring quality eye candy.  It even included a dope cameo from my majestically spirited homie Monica Hernandez in the 2:37 and 3:29 mark.

    The Illusive Media directed clip remains truthful to A$AP Rocky's new-found trippy persona.  Indulge below:

  • A$AP Rocky Talks Festivals & Rap

    Right before A$AP Rocky demolished his set at Lollapalooza in Chicago this past weekend, he took some time to speak with Julian Mitchell from FORBES discussing the importance of music festivals and Rap's involvement in it.

    Indulge in the full interview by clicking HERE.