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  • Run Up (Official Music Video)

    We live in a time where our phones practically have an inescapable grip on us.  Major Lazer recently unveiled the video for their smash hit, "Run Up," which portrays how ridiculous our love for handhelds can be.

    The clip features PartyNextDoor, Diplo and his electronic music crew entering a poppin' party in the hills where everyone is glued to their mobile devices. Nicki Minaj makes a special appearances via (you guessed it) Facetime.  

    Here's what the directors, Paul, Luc & Martin had to say about their humorous video treatment: "the idea was to laugh at ourselves and at the unconditional love we bear to our smartphones.  Humor and absurdity came naturally in our speech because our will was not to accuse someone or something but just exaggerate it to foster reflection."

    Well, it definitely made me chill out on my data usage!  Check out the vid for yourself below: